B2Bridge and Wholesale Gorilla are both Shopify apps that add wholesale pricing and B2B ordering to an existing store, but they are built for different stages of growth. Wholesale Gorilla is the simpler, lower-cost pick for bolting basic wholesale onto a DTC store. B2Bridge is the all-in-one choice for merchants scaling B2B seriously, keeping price lists, orders, and customer groups unlimited from a single flat tier.
If you sell both retail and wholesale on one Shopify store, the app you choose shapes how far you can grow before you hit a wall. This guide compares B2Bridge and Wholesale Gorilla feature by feature, tier by tier, and price by price, so you can match the tool to how complex your wholesale really is.
What Is the Difference Between B2Bridge and Wholesale Gorilla?
The core difference is scale: Wholesale Gorilla is built for simple wholesale bolted onto a DTC store, while B2Bridge is built for merchants scaling B2B seriously. Both run inside your existing Shopify store and gate wholesale pricing behind a customer login. B2Bridge adds the operational depth that growing wholesale demands, including a sales rep portal, quote requests, company accounts, and ERP sync.
Here is how the two apps line up at a glance.
| B2Bridge | Wholesale Gorilla | |
| Best for | Hybrid B2C and B2B brands and distributors scaling wholesale | DTC brands adding simple wholesale to an existing store |
| Entry price | $0 Starter · $99 Professional | $34.95 Lite |
| Top standard tier | $199 Growth · $299 Advanced | $149.95 Premium |
| Price lists / customer groups / orders | Unlimited from $99 | Unlimited price rules and groups, simpler logic |
| Net payment terms | All plans (incl. free), Net 15/30/60/90 | Advanced ($69.95) and up |
| Volume discounts | All plans | Premium ($149.95) only |
| Sales Rep Portal | Yes (Growth and up) | No |
| RFQ / quote-to-order | Yes (Growth and up) | No |
| Company accounts | Yes (Growth and up) | No |
| ERP / CRM sync and Public API | Yes (NetSuite, Zoho, Odoo; API on Advanced and up) | No |
| Store / page lock, hide price | Professional and up | Premium |
| Languages | 19+ | English |
| Shopify App Store rating | 5.0 stars (24 reviews, since Dec 2024) | 4.8 stars (300+ reviews, since 2018) |
| Free trial | 14 days | 21 days |
Both apps are strong at what they set out to do. The real question is whether your wholesale is simple enough for a lightweight tool, or complex enough to need a full B2B operations layer. The rest of this Shopify wholesale app comparison answers that.
What Is Wholesale Gorilla?
Wholesale Gorilla is a Shopify-native wholesale app that layers wholesale pricing, a portal, and quick order forms onto your existing store. Built by an Asheville-based team and on the Shopify App Store since 2018, it uses customer tags to assign custom wholesale prices at the store, collection, product, or variant level. Approved buyers log in and shop their own rates without a separate wholesale site.
Wholesale Gorilla holds a strong reputation, rating 4.8 stars across more than 300 reviews as of 2026. Merchants repeatedly praise two things: it integrates cleanly without injecting disruptive theme code, and its support team responds fast. Its higher tiers add net terms, custom shipping rules, order limits, product exclusions, and quantity breaks.
Where does it run out? Advanced price-list logic and customer-specific catalogs are lighter than a full B2B portal, and on lower tiers you edit B2B prices product by product. For a deeper look, see our full Wholesale Gorilla review.
What Is B2Bridge?
B2Bridge is an all-in-one B2B app that embeds enterprise wholesale operations directly into Shopify. Its defining advantage is that it stays unlimited at scale: price lists, customer groups, and B2B orders are all unlimited from the $99 Professional plan, so growing your wholesale never forces an expensive upgrade. Everything maps to one relationship, Price List › Customer Group › Customer, assigned through Shopify customer tags.
Beyond pricing, B2Bridge is all-in-one. A single app covers net terms (Net 15/30/60/90), RFQ quote-to-order, a Sales Rep Portal, company accounts, B2B registration with approval, store lock, and ERP/CRM sync, instead of stitching several apps together. It launched on the Shopify App Store in December 2024, carries the Built for Shopify badge, holds a 5.0-star rating, and supports 19+ languages.
B2Bridge vs Wholesale Gorilla Feature Comparison
B2Bridge and Wholesale Gorilla share the wholesale basics, but B2Bridge wins on scale features while Wholesale Gorilla wins on simplicity. The sections below break down each decision criterion and name a winner with the reason, so you can weight the ones that matter to your store.
Wholesale Pricing and Price Lists
Both apps assign custom wholesale prices by customer group, but B2Bridge handles large, complex catalogs more efficiently. Wholesale Gorilla and B2Bridge both support store-wide, collection, product, and variant pricing tied to customer tags. The difference shows up at volume: Wholesale Gorilla edits B2B prices product by product on lower tiers (CSV upload arrives on Advanced), while B2Bridge keeps price lists unlimited with CSV bulk import and export on every paid plan.
B2Bridge also uses Override Price, which sets the actual variant price for a group rather than applying a discount code, so your Shopify reporting stays accurate. If you manage hundreds of SKUs or many pricing tiers, that matters.
Winner: B2Bridge for large or complex catalogs; Wholesale Gorilla is fine for small ones.
Net Payment Terms
B2Bridge includes net terms on every plan, including its free tier; Wholesale Gorilla adds them on Advanced and up. Net terms let approved buyers pay on invoice (Net 15, 30, 60, or 90) instead of at checkout, a baseline expectation for serious wholesale buyers. B2Bridge offers all four term lengths on every plan and adds per-customer credit limits on Growth and above to protect cash flow.
Wholesale Gorilla offers net terms starting on its $69.95 Advanced plan, with customer-specific payment terms on Premium. Both are capable, but B2Bridge puts the feature in reach earlier.
Winner: B2Bridge — net terms on all plans, plus credit limits.
Quote Requests and RFQ
B2Bridge offers RFQ quote-to-order; Wholesale Gorilla does not. RFQ (request for quote) lets buyers request custom pricing directly from product and collection pages, which the merchant reviews, adjusts, and converts into a draft order, with auto-conversion available under a set threshold. This is essential for negotiated or contract pricing common in distribution.
Wholesale Gorilla has no RFQ workflow, so quote negotiation happens off-platform by email. B2Bridge includes RFQ on its Growth plan and above.
Winner: B2Bridge — Wholesale Gorilla has no equivalent.
Sales Rep Portal and Company Accounts
B2Bridge includes a Sales Rep Portal and company accounts; Wholesale Gorilla has neither. The Sales Rep Portal lets reps log in and place orders on behalf of assigned customers at contracted prices, view those customers’ order history, and track commission, without needing Shopify Admin access. Company accounts add team roles and permissions so a buying organization can manage multiple users.
These are the features that separate “wholesale pricing” from a real B2B operation, and they are near-exclusive to B2Bridge among Shopify apps. Both are available on the Growth plan and above.
Winner: B2Bridge — a decisive gap if you have a sales team.
ERP and CRM Integration
B2Bridge syncs with ERPs and CRMs via a Public API; Wholesale Gorilla does not. B2Bridge integrates with NetSuite, Zoho, Odoo, and custom ERPs, with API endpoints for customer groups and price lists, so pricing and customer data stay consistent across systems instead of being entered twice by hand. The Public API is available on the Advanced plan and above.
Wholesale Gorilla has no ERP or API sync, which is fine if Shopify is your single source of truth but limiting if you run inventory or pricing in an external system.
Winner: B2Bridge — Wholesale Gorilla offers no ERP sync.
Access Control and Store Lock
Both apps can hide wholesale prices behind a login, with B2Bridge unlocking it one tier earlier. B2Bridge’s B2B Lock hides prices and Add to Cart until a buyer logs in, and can password-protect whole collections or pages, from the Professional plan. Wholesale Gorilla offers store and page locks on its Premium tier.
Both let you gate wholesale pricing from the public and from retail shoppers, a must for protecting your margins.
Winner: Tie, with B2Bridge available at a lower tier.
Ease of Setup and Support
Wholesale Gorilla wins on out-of-the-box simplicity and a long support record; B2Bridge wins on guided, technical-partner onboarding. Wholesale Gorilla is repeatedly praised for a fast, self-serve setup and responsive support built over years, backed by 300+ reviews since 2018. If you want to be live this afternoon with minimal fuss, that track record is real and worth weighting.
B2Bridge is newer, launched December 2024, and takes a more consultative approach: a guided onboarding flow (Discovery, Confirmation, Development, Testing, Go Live) and a technical-partner model backed by parent company BSS Commerce. That fits complex setups better but is more involved than a plug-and-play app.
Winner: Wholesale Gorilla for simplicity; B2Bridge for complex, hands-on launches.
B2Bridge vs Wholesale Gorilla Pricing Compared
Wholesale Gorilla is cheaper to enter, but B2Bridge delivers more per tier and never gates scale. Wholesale Gorilla starts at $34.95/month, roughly a third of B2Bridge’s $99 paid entry point. The trade-off is what each dollar unlocks: Wholesale Gorilla spreads net terms, order limits, volume discounts, and locks across its Advanced and Premium tiers, while B2Bridge bundles unlimited price lists, unlimited orders, and net terms into its single $99 Professional plan.
| Tier | B2Bridge | Wholesale Gorilla |
| Free | $0 Starter (1 group, 1 price list, 5 orders/mo, net terms) | Free (development stores only) |
| Entry paid | $99 Professional (unlimited groups, lists, orders; net terms; locks) | $34.95 Lite (unlimited price rules and groups) |
| Mid | $199 Growth (adds Sales Rep Portal, RFQ, company accounts, credit limits) | $69.95 Advanced (adds net terms, quick order, order limits, CSV upload) |
| Top | $299 Advanced (adds Public API and ERP sync) | $149.95 Premium (adds volume discounts, locks, custom signup) |
The Wholesale Gorilla pricing ladder is the better deal for a small, simple wholesale channel. B2Bridge becomes the better value the moment you need unlimited scale, net terms early, or the Growth-tier B2B features Wholesale Gorilla simply does not have. All B2Bridge paid plans include a 14-day free trial; Wholesale Gorilla offers a 21-day trial.
Who Should Use B2Bridge and Who Should Use Wholesale Gorilla?
Choose based on how complex your wholesale is, not on which app has the longest feature list. The three profiles below cover most Shopify merchants weighing this decision.
Choose Wholesale Gorilla If You Want Simple Wholesale on a DTC Store
Pick Wholesale Gorilla if your wholesale is straightforward and you want it bolted onto the store you already run. If you have a manageable SKU count, a handful of customer groups, and mostly need approved buyers to see better prices, Wholesale Gorilla’s lower entry price and proven simplicity make it the practical choice. Test the per-product price editing against your catalog size before committing.
Choose B2Bridge If You Are Scaling B2B Seriously
Pick B2Bridge if you are growing wholesale and need it not to break as you scale. If you are adding price tiers, running a sales team, negotiating quotes, managing company accounts, or syncing pricing with an ERP, B2Bridge’s unlimited model and all-in-one feature set fit better. It is also the stronger option for hybrid brands running B2C and B2B on one store.
When Shopify Native B2B Might Be Enough
Consider Shopify’s native B2B first if your wholesale is light and your pricing is simple. As of April 2026, Shopify made core B2B features, including company profiles, catalogs, volume pricing, and payment terms, free on every paid plan. For a short list of accounts on simple pricing, that may be all you need.
Native B2B still caps you at three catalogs, cannot enforce order minimums or pack sizes at checkout without development, and offers no sales rep portal, RFQ, or ERP sync. That gap is exactly what both apps in this comparison fill. For context, digital channels now drive roughly 56% of B2B revenue, up from 32% in 2020 (Shopify), so most growing brands outgrow native quickly.
Grow Wholesale Revenue with B2Bridge
If you are outgrowing simple wholesale, B2Bridge gives you room to scale without switching apps again. Wholesale Gorilla is a solid, affordable pick for basic wholesale on a DTC store. But if you are adding tiers, a sales team, quotes, or an ERP, B2Bridge is built for exactly that moment, with:
- Unlimited price lists, orders, and customer groups from a single flat tier, so growth never triggers a forced upgrade.
- All-in-one B2B in one app, from net terms and RFQ to company accounts and store lock, instead of stitching tools together.
- A Sales Rep Portal and deep ERP sync (NetSuite, Zoho, Odoo) that lightweight wholesale apps do not offer.
You can start with a free install or a 14-day free trial, and our team will help you set up your first price list, customer group, and net terms. Ready to see it on your store? Book a Demo.
Frequently Asked Questions
Is B2Bridge a good Wholesale Gorilla alternative?
Yes, B2Bridge is a strong Wholesale Gorilla alternative, especially for merchants scaling B2B. It matches Wholesale Gorilla on core wholesale pricing and adds unlimited scale, net terms on every plan, RFQ, a sales rep portal, and ERP sync. Wholesale Gorilla remains the simpler and cheaper option for basic wholesale.
Does Wholesale Gorilla have a sales rep portal or RFQ?
No, Wholesale Gorilla does not offer a sales rep portal or an RFQ quote-to-order workflow. If your team places orders on behalf of customers or negotiates custom quotes, B2Bridge includes both on its Growth plan and above.
Which is cheaper, B2Bridge or Wholesale Gorilla?
Wholesale Gorilla is cheaper to start, at $34.95/month versus B2Bridge’s $99/month paid entry. However, B2Bridge bundles unlimited price lists, unlimited orders, and net terms into that single tier, features Wholesale Gorilla spreads across its $69.95 and $149.95 plans, so the better value depends on what you need.
Do I need Shopify Plus to use B2Bridge or Wholesale Gorilla?
No, neither app requires Shopify Plus; both run on standard Shopify plans. Shopify also made core native B2B features free on all paid plans in April 2026, though native B2B lacks the advanced controls, sales rep portal, RFQ, and ERP sync these apps provide.
Can I migrate from Wholesale Gorilla to B2Bridge?
Yes, you can move from Wholesale Gorilla to B2Bridge, since both work inside your existing Shopify store using customer tags and groups. B2Bridge supports CSV import of price lists and customers, and its onboarding team can help map your existing wholesale setup during a free trial.
Do both apps work on a hybrid B2C and B2B store?
Yes, both B2Bridge and Wholesale Gorilla are designed to run wholesale alongside your retail storefront on one Shopify store. Each shows wholesale pricing only to logged-in, approved buyers, so retail shoppers never see B2B prices.
As a Product Marketing Executive at B2Bridge, I focus on the Enterprise B2B Ecommerce domain. I leverage my understanding of product and user psychology to deliver customer-centric content that addresses business challenges and fuels growth.
