Shopify has made a significant move in 2026: native B2B features are now available on every paid Shopify plan, not just Shopify Plus. For manufacturers, distributors, and wholesale brands, this removes the biggest barrier to running a professional wholesale channel on Shopify. But what does “native B2B” actually cover — and where does it stop?
This guide breaks down every key Shopify B2B feature available today, explains how each one works in practice, and helps you understand the limits built into each plan tier. By the end, you’ll know exactly what Shopify gives you out of the box, what gaps remain for growing wholesale operations, and how to fill them.
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What Are Shopify B2B Features?
Shopify B2B features are a suite of native wholesale tools built directly into the Shopify admin. They let merchants manage wholesale buyers, custom pricing, net payment terms, and B2B-specific order rules — all inside the same store used for retail customers.
Before April 2026, these capabilities were locked behind Shopify Plus, which starts at $2,300/month. Shopify’s decision to extend foundational B2B features to Basic, Grow, and Advanced plan merchants represents a fundamental shift in how the platform supports wholesale operations.
Here’s what the native Shopify B2B stack covers at a high level:
- Company profiles: Dedicated accounts for wholesale buyers with multiple locations and authorized users per company
- Custom catalogs: Product lists with B2B-specific pricing assigned to individual companies or locations
- Volume pricing and quantity rules: Tiered pricing, minimum order quantities, and order increments
- Net payment terms: Deferred payment options like Net 30, Net 60, and Net 90
- B2B checkout and payments: Vaulted credit cards and, for US merchants on Plus, ACH payments
The fundamental mechanics work like this: you create a company profile for each wholesale buyer, build a catalog with the prices that buyer should see, and assign that catalog to the company. When that buyer logs in, they see their negotiated prices automatically — no discount codes, no manual calculations.
>> Check out: 20 Shopify B2B Examples: Real Wholesale Stores and What They Get Right
Key Shopify B2B Features Explained
Company Accounts and Locations
Company accounts are the foundation of Shopify’s B2B system. Each company profile groups together one or more wholesale buyers (individual Shopify customer accounts) under a single entity, with settings that apply across all authorized users.
Each company can have multiple locations — useful for distributors and resellers with several shipping addresses or regional offices. You can assign different payment terms, tax exemptions, and catalog access per location, which gives you granular control over large wholesale accounts.
Standout capabilities:
- Multiple buyer logins per company account
- Per-location payment terms and tax settings
- Self-serve buyer portal for order history and reorders
- Company-level store credit (new in Winter 2026)
Custom Catalogs and Pricing
Shopify’s catalog system lets you define which products a B2B buyer can see and at what price. You can configure catalog prices as a fixed amount, a percentage off the retail price, or a completely custom price per variant.
This is a clean approach compared to using discount codes or customer tags to manage wholesale pricing — prices are set at the catalog level and apply automatically when the buyer logs in and adds items to cart.
Price types available:
- Fixed price per variant
- Percentage off original retail price
- Volume/quantity-based tiered pricing (e.g., different unit price for 1–9 units vs. 10–49 units vs. 50+)
Volume Pricing and Quantity Rules
Shopify B2B supports tiered pricing at the variant level — the displayed price changes dynamically as a buyer adjusts their order quantity. This gives wholesale buyers the transparency they need to calculate resale margins before placing an order.
Quantity rules let you enforce order minimums, maximums, and increments. For example, you can require a minimum order of 12 units, cap orders at 500 units, and restrict purchasing to multiples of 12 (case packs). These rules apply per variant or across the full catalog.
Quantity rule options:
- Minimum order quantity (MOQ)
- Maximum order quantity
- Order increments (e.g., buy in multiples of 6)
- Variant-level or catalog-level application
Net Payment Terms
Net payment terms allow wholesale buyers to complete checkout without paying immediately. Shopify supports Net 15, Net 30, Net 60, and Net 90 terms, with each term assigned at the company or location level.
When a buyer checks out with net terms, the order is created in Shopify with a “payment due” date set to the agreed term. You can track outstanding balances and send payment reminders from within the Shopify admin. On Shopify Plus, dynamic payment terms via Shopify Functions allow more complex logic — for example, automatically assigning Net 60 only to buyers with a clean payment history.
B2B Checkout Experience
Shopify’s B2B checkout is separate from the standard retail checkout and surfaces only the payment options assigned to each buyer’s company. Buyers with net terms see the option to pay later; buyers without it see standard payment methods only.
Vaulted credit cards allow returning wholesale buyers to save their card for future orders — reducing checkout friction on repeat purchases. For US merchants using Shopify Payments on Plus, ACH (Automated Clearing House) payments provide a faster, lower-cost method for high-value wholesale transactions.
B2B Buyer Portal
Logged-in wholesale buyers get access to a self-service account portal where they can view their full order history, track shipments, and reorder from previous purchases without contacting your sales team. This reduces the load on your operations and support staff — particularly useful for distributors and resellers who place frequent repeat orders.
Tax Exemption
You can enable tax exemption per company, which removes sales tax from orders placed by that company. When enabled, the exemption applies automatically across all authorized buyers in that company and syncs to each customer’s Shopify admin profile.
This is essential for B2B operations — most wholesale buyers do not pay sales tax on purchases for resale and will expect your checkout to reflect their tax-exempt status.
Shopify B2B Features by Plan
As of April 2026, here’s how native Shopify B2B features are distributed across plan tiers:
| Feature | Basic / Grow / Advanced | Shopify Plus |
| Company profiles | Yes | Yes |
| Custom catalogs | Yes (up to 3) | Yes (Unlimited) |
| Volume / tiered pricing | Yes | Yes |
| Quantity rules (MOQ, increments) | Yes | Yes |
| Net payment terms (Net 30/60/90) | Yes | Yes |
| Vaulted credit cards | Yes | Yes |
| Tax exemption | Yes | Yes |
| B2B buyer portal | Yes | Yes |
| Catalog assigned via Shopify Markets | Yes | Yes |
| Direct catalog assignment to companies | No | Yes |
| Unlimited catalogs | No | Yes |
| Partial payments and deposits | No | Yes |
| ACH payments | No | Yes (US only) |
| Company store credit | No | Yes |
| Order review rules (Shopify Functions) | No | Yes |
| B2B checkout customization | Limited | Full extensibility |
| API rate limits | Standard | 500% higher |
The three-catalog limit on non-Plus plans is the first ceiling most growing wholesale operations hit. If you sell to multiple buyer tiers (distributor, reseller, key account) or multiple regions, three catalogs runs out fast.
Where Native Shopify B2B Features Fall Short
Shopify’s native B2B stack handles the basics well. But several gaps become significant once you move past simple wholesale setups.
The Three-Catalog Ceiling
The most immediate constraint is the catalog limit on non-Plus plans. Three catalogs must cover all your B2B pricing scenarios — across every market, tier, and customer segment. A merchant selling to Bronze, Silver, and Gold distributor tiers has used all three catalogs before they’ve touched international pricing.
The only native path past this limit is Shopify Plus at $2,300/month. For merchants who don’t need the full Plus feature set, that’s a steep jump for what amounts to catalog expansion.
No Request for Quote (RFQ) Workflow
Shopify has no built-in RFQ system. A Request for Quote (RFQ) workflow lets wholesale buyers submit a quote request for custom pricing — and lets you review, negotiate, and convert that quote into an order. For manufacturers and distributors with negotiated contract pricing, the absence of a native quoting layer means building one out of manual emails or patching together third-party tools.
No B2B Registration and Approval Workflow
Shopify doesn’t provide a native form for prospective wholesale buyers to apply for a B2B account. You can create a company manually in the admin, but there’s no built-in application form, approval queue, or automated onboarding flow that assigns buyers to the right pricing tier on approval.
For brands that actively recruit new wholesale accounts, this forces a manual process or requires a separate app.
No Wholesale-Specific Storefront Lock
Shopify doesn’t include native tools to hide prices or product availability from non-logged-in visitors. If you want to show retail visitors a “log in to see wholesale pricing” message — or block access to certain collections entirely — you need a third-party solution.
Limited ERP and CRM Integration Depth
Shopify’s API rate limits on standard plans restrict how frequently external systems can sync data. For merchants running NetSuite, Zoho, Odoo, or a custom ERP, syncing large catalogs and real-time inventory can hit rate limits during peak periods. Shopify Plus’s 500% higher API limits resolve this, but at significant cost.
No Quick Bulk Order Experience
Shopify doesn’t include a dedicated quick order page for B2B buyers — a single-page interface where a buyer can search your full catalog, enter quantities across dozens of SKUs, and add everything to cart at once. This is a standard expectation for wholesale buyers who reorder regularly from large catalogs.
How to Fill the Gaps in Shopify’s Native B2B Stack
The gaps above don’t mean Shopify is the wrong platform for wholesale — they mean the native tools are a starting point, not a complete solution for complex B2B operations. Here’s how to address each gap:
Unlimited Price Lists and Customer Segmentation
To bypass the three-catalog limit without moving to Shopify Plus, you need a Shopiy B2B app that manages pricing outside of Shopify’s native catalog system. Look for an app that lets you create unlimited price lists, assign them to customer groups using Shopify customer tags, and apply different pricing rules per segment — without requiring a Shopify Markets setup.
RFQ and Quote-to-Order Workflow
A native RFQ module replaces “Add to Cart” with “Request a Quote” for designated products or buyer segments. The merchant reviews quote requests, negotiates pricing, and converts accepted quotes directly into Shopify draft orders. This creates a traceable, auditable quoting workflow inside your existing Shopify admin.
B2B Registration and Buyer Onboarding
A customizable B2B registration form collects business credentials — company name, tax ID, resale certificate, order volume — and routes applications into an approval queue. On approval, the buyer is automatically tagged, assigned to the correct price list, and given access to wholesale pricing. This replaces a manual onboarding process with an automated, self-serve workflow.
Price Gating and Storefront Lock
A B2B lock tool hides wholesale prices and restricts product or collection visibility until the buyer logs in. Locked pages can display a custom “Register for wholesale access” message, turning your price-gating into a lead generation mechanism.
ERP Sync and Public API
For merchants running pricing and customer data in an ERP, a B2B app with a Public API allows programmatic management of price lists and customer groups — syncing changes from NetSuite, Zoho, Odoo, or a custom system directly into Shopify without manual re-entry.
B2Bridge fills all of the gaps above in a single app: unlimited price lists, RFQ and quote-to-order, B2B registration with approval workflow, storefront lock, quick order page, and a Public API for ERP integration — all running on standard Shopify plans, without requiring Shopify Plus.
FAQs about Shopify B2B Features
Do I need Shopify Plus to use B2B features?
No. Since April 2026, Shopify has made foundational B2B features — including company profiles, up to three catalogs, volume pricing, quantity rules, and net payment terms — available on Basic, Grow, and Advanced plans at no extra cost. Shopify Plus still offers unlimited catalogs, direct catalog-to-company assignment, ACH payments, company store credit, and higher API limits. Whether you need Plus depends on the complexity of your wholesale operation.
What is the difference between a Shopify B2B catalog and a price list?
A Shopify B2B catalog is a curated selection of products with custom pricing, assigned to a specific company or Shopify Market. A price list (used in third-party B2B apps) is a similar concept but typically offers more flexibility — you can assign multiple price lists to a customer group, set pricing by percentage, fixed amount, or per-variant override, and manage unlimited lists without plan restrictions.
Can I run B2B and B2C from the same Shopify store?
Yes. Shopify’s B2B system is designed to work alongside a standard retail storefront. Wholesale buyers log in and see their assigned catalog prices; retail visitors see standard prices. With an access control app, you can also hide B2B prices from non-logged-in visitors entirely, keeping your wholesale pricing confidential.
Does Shopify B2B support net payment terms on all plans?
Yes. Net payment terms (Net 15, Net 30, Net 60, Net 90) are available on all paid Shopify plans as of April 2026. You assign terms at the company or company-location level. Shopify Plus adds more advanced term logic through Shopify Functions, such as conditionally assigning terms based on buyer history.
What happens when a wholesale buyer exceeds their minimum order quantity?
Shopify enforces quantity rules at checkout — if a buyer tries to complete a purchase below the configured minimum order quantity (MOQ), the checkout will block the transaction and prompt the buyer to adjust their order. These rules apply per variant or across the full catalog, depending on how you configure them.
Can I sync Shopify B2B pricing with my ERP system?
Shopify’s standard API supports ERP syncing, but rate limits on non-Plus plans can restrict how frequently large catalogs update. For high-volume ERP integration — syncing thousands of SKUs or real-time customer data from systems like NetSuite, Zoho, or Odoo — a B2B app with a dedicated Public API is the more reliable and scalable path.
Run a Complete B2B Operation Inside Shopify
Shopify’s native B2B features in 2026 give every wholesale merchant a solid foundation: company accounts, custom catalogs, volume pricing, net terms, and a self-serve buyer portal — all built in at no extra cost. That’s a meaningful upgrade for merchants just starting their wholesale channel.
But as your B2B operation grows, so does the complexity. More buyer tiers mean more catalogs. Negotiated pricing requires a quoting workflow. New wholesale accounts need a registration and approval process. Protecting wholesale prices requires a storefront lock. Syncing pricing from your ERP requires API access. None of these are covered natively on non-Plus plans.
B2Bridge is built for exactly this stage of growth — an enterprise B2B solution for Shopify that adds unlimited price lists, RFQ, B2B registration, storefront lock, quick order, and Public API integration in a single app, on any Shopify plan, without the cost of Shopify Plus.
Book A Demo — see how B2Bridge extends Shopify’s native B2B capabilities into a complete wholesale operation.
