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Category
Home & Living
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Country
United States
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Platform
Shopify Store
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B2B Setup
Hybrid B2C & B2B
About OGO™ Toilet
Company: OGO™ Toilet, Northwest Ohio, USA
Core Products: Composting toilets
B2B Needs: Manage wholesale accounts, automate wholesale ordering, restricted product visibility, self-service portal for dealers
Implemented Solution: Price Lists, Customer Groups, Manual Orders.
Impact: OGO Toilet now can automate dealer-specific pricing, streamline order entry, and deliver accurate reporting – enabling faster, error-free wholesale operations with minimal manual effort.
Overview
OGO™ Toilet is a small but rapidly growing company based in Ohio. They design and manufacture composting toilets, distributing our products to customers in over 40 countries.
OGO™ Toilet serves both direct-to-consumer and wholesale markets, and as their international dealer network expanded, they found themselves in need of a reliable, scalable system to manage their B2B orders – without compromising their retail storefront or pricing structure.
Challenges
Before implementing B2Bridge, managing wholesale accounts was a major challenge for OGO™ Toilet. Each dealer had their own custom SKUs and unique pricing, which meant that all orders had to be handled manually. Dealers would send purchase orders by email, and their staff would spend hours cross-checking SKUs, applying discounts, and manually entering data into Shopify.
Making wholesale-only SKUs visible in their storefront wasn’t an option, and this limitation meant they had little automation or self-service capability for our dealers. The process was not only time-consuming but also left room for human error – incorrect prices, missing items, and miscommunication (especially with international partners).
They needed a solution that could give their dealers secure access to customers’ products and pricing while freeing up their internal team from tedious order management.
Solution
Here’s how B2Bridge helped OGO™ Toilet:
Price Lists: Assign dealer-specific pricing with precision, ensuring each customer sees the correct rates without manual adjustments.
Customer Groups: Control product visibility and access by segmenting dealers, so wholesale-only SKUs are shown only to the right buyers.
Manual Orders: Quickly create orders on behalf of dealers – just enter their email to auto-fill the correct SKUs and pricing, eliminating errors and saving time.
Price Override (Accurate Pricing Logic): Maintain clean reporting by applying true pricing rules instead of masking discounts as promotions, resulting in reliable data.
Centralized B2B Configuration
Manage pricing, customers, and onboarding in one place – reducing complexity after the initial setup.Easy Maintenance & Usability
Once configured, the system is intuitive and requires minimal ongoing effort to manage wholesale operations.
Product Page For Retail View
Product Page For Wholesale View
Checkout Page For Retail View
Checkout Page For Wholesale View
B2B Portal For Quick Order
Cart Order Page With Net Term
Results & Impact
The impact of B2Bridge on OGO™ Toilet has been immediate and measurable. Their staff now spends significantly less time managing wholesale orders, freeing their to focus on fulfillment and customer experience. Dealers can log in, view their custom catalogs, and place orders on their own – reducing back-and-forth emails and eliminating order-entry errors.
The result is a completely streamlined wholesale process, faster turnaround times, and happier customers who now feel empowered to manage their own accounts.
Bromstard Printing Review
“Having worked with numerous apps and developers over the years, I can confidently say that B2Bridge has exceeded every expectation. Their platform is robust, their team is proactive, and the value they’ve added to our workflow is unmatched.
I would highly recommend B2Bridge to any company managing wholesale or B2B customers through Shopify. It’s the perfect solution for brands that need flexible pricing logic, customer-specific catalogs, and seamless automation…
That said, B2Bridge has been a true game changer for OGO™. From simplifying our operations to improving data accuracy and customer experience, it has revolutionized the way we handle wholesale orders. For us, it’s a solid 10 out of 10.”
– Jamie Taylor (Director of Marketing of OGO™ Toilet) –
Explore more
To learn more about OGO™ Toilet, their product range, and the story of their brand, visit their website.
To see how B2Bridge works with Shopify, you can explore via the links below:
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Why B2B Brands choose B2Bridge?
“I strongly recommend B2Bridge to anyone looking for a capable, responsive, and forward-thinking partner. You won’t be disappointed.”
Launch in Days
Normally, it takes weeks and a partner agency to get your B2B storefront off the ground.
B2Bridge installs in minutes. No code, no developers, no delays.
A+ Support Service
We don’t just offer support — we consult. Enjoy prompt responses, tailored onboarding, and expert help from real humans who know Shopify inside out.
Shopify Integration
B2Bridge works inside your Shopify admin — no extra logins, tabs, or tools. Manage B2B and DTC in one place, with synced products, customers, and pricing.
Built for Wholesale
Every feature is designed to scale B2B operations: from bulk ordering and custom catalogs to exclusive logins and tax-exempt, net term checkout.
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“If you are looking to build a B2B store and want to offer the Net payment terms and custom price list to your customers, this is the app you need. The service is simply incredible, it’s like having your own IT team! I strongly recommend this app. A special thanks to Viet as well.”
