Key Takeaways
- One Shopify store can serve retail and wholesale buyers. Native B2B does it free on Basic, Grow and Advanced, capped at 3 active catalogs.
- Native blended stores show retail prices to every visitor. Hiding wholesale prices or approving wholesale sign-ups needs an app.
- B2Bridge fits hybrid stores that need unlimited B2B catalogs and sales reps in one app, from $99 a month.
- SparkLayer costs less at low B2B order volume but caps orders at 50 to 150 a month on its paid plans.
A blended store is a single Shopify store where retail shoppers and approved wholesale buyers see different prices and products after they log in. You keep one admin, one inventory pool and one checkout.
Native B2B can run a blended store, but it stops at three catalogs and shows retail prices to everyone. This guide compares seven apps that close those gaps and what each costs as you grow
What Is the Best Shopify App for Running Retail and Wholesale From One Store?
The best Shopify app for running retail and wholesale from one store is B2Bridge when you need unlimited wholesale price tiers and sales reps inside one app. SparkLayer suits low-volume, rep-led wholesale. BSS B2B Wholesale Pricing suits stores that mostly need registration and approval. Shopify’s free native B2B covers simple blended stores with three catalogs or fewer.
The global B2B ecommerce market is worth USD 36.86 trillion in 2026, according to Mordor Intelligence. Adding wholesale no longer means a second store. If you want to run B2B and B2C together, the question is which tool runs both channels best for you.
Best Retail and Wholesale Apps Compared
Here’s how the seven options compare on the jobs a hybrid store needs most.
| App | Best for | Starting price | Rating (reviews) | Wholesale registration | Sales reps |
|---|---|---|---|---|---|
| B2Bridge | Hybrid stores past 3 price tiers | $99/mo, 14-day trial | 5.0 (27) | Yes | Unlimited (Growth) |
| Shopify native B2B | Simple blended stores | Included on Basic, Grow, Advanced | n/a | No | Staff permissions only |
| BSS B2B Wholesale Pricing | Registration and approval | Free plan; paid from $29/mo | 4.9 (1,195) | Yes | Not listed |
| SparkLayer | Low-volume, rep-led wholesale | Free plan; paid from $49/mo | 4.8 (390) | Yes | 1 to 5 by plan |
| Wholesale Gorilla | Simple tiered pricing | $34.95/mo, 21-day trial | 4.8 (317) | Yes | Not listed |
| Wholesale Pricing Discount B2B | Modular app stack | $24.99/mo, 10-day trial | 4.9 (749) | Yes | Not listed |
| Wholesale All in One | Budget group pricing | $24/mo, 14-day trial | 4.8 (277) | Yes | Not listed |
Ratings, review counts and prices come from each app’s Shopify App Store listing, verified October 26, 2026.
Where Shopify Native B2B Stops in a Blended Store
Native B2B runs a blended store on Basic, Grow and Advanced, but it stops at three catalogs and never hides retail prices. Shopify’s April 2026 announcement made it free on those plans. These four limits are where you’ll reach for an app.
Three Active Catalogs Below Plus
Basic, Grow and Advanced stores can assign up to 3 active catalogs across all B2B markets, per Shopify’s plan feature list. A fourth tier means Plus or an app. See every cap in Shopify B2B features by plan.
Retail Prices Show to Every Visitor
A native blended store displays retail prices to anyone browsing. B2B prices appear only after a company buyer logs in. If your wholesale rates must stay private, you’ll need an app that can gate wholesale pricing behind a login.
No Wholesale Registration Form
Native B2B has no sign-up form for new wholesale buyers, so you create each company by hand. Apps add a form with an approval step and tag approved buyers onto the right price list.
No Quote Requests
Native B2B has no quote flow, so each request for quote runs over email. It’s one of several native B2B limitations growing merchants hit first.
Which app closes these gaps for your store?
The Best Shopify Apps for Retail and Wholesale in One Store
Each app below is judged on what your retail shoppers see and how many wholesale price levels it holds.
B2Bridge for Hybrid Stores That Outgrow Three Catalogs
B2Bridge gives your blended store unlimited B2B catalogs and customer tags from its first plan, where native B2B stops at three. Pricing, price hiding and ordering run from one app, so you aren’t stacking tools.
Best for: hybrid DTC brands adding wholesale tiers, regional price lists or field reps.
Standout features:
- Customer-specific pricing with volume breaks, MOQs and quantity increments
- Hidden or locked prices for retail visitors, plus a B2B registration form
- Quick order page with CSV upload and RFQ with auto-approved quotes (Growth)
- Net terms with credit limits and a Sales Rep Portal with unlimited agents (Growth)
- Public API for ERP sync (Advanced)
Considerations: RFQ, sales agents and credit limits start at Growth. The $99 entry plan costs more than SparkLayer’s $49 plan.
Pricing: Professional $99/month, Growth $199, Advanced $299, Enterprise custom. 14-day free trial. Rated 5.0 (27 reviews), Built for Shopify.
Shopify Native B2B for Simple Blended Stores
Shopify’s native B2B is the no-app baseline, included at no extra cost on Basic, Grow and Advanced since April 2, 2026.
Best for: blended stores with three or fewer price levels where retail prices can stay public.
Standout features:
- Company profiles with locations and buyer permissions
- Quantity rules and quantity price breaks
- Net terms with payment reminders and PO numbers
- Quick order list and reorders
Considerations: 3 active catalogs below Plus and no storefront price hiding.
Pricing: Included with your Shopify plan (not on Shopify’s Starter or Retail plans). Compare it in Shopify B2B vs B2Bridge.
BSS B2B Wholesale Pricing for Registration and Buyer Approval
BSS B2B Wholesale Pricing is the most-reviewed app here, built around vetting wholesale sign-ups.
Best for: stores whose main wholesale job is approving new buyers.
Standout features:
- Registration forms with approval and auto-tagging
- EU/UK VAT, ABN and GST number validation
- Tiered and volume pricing rules
- Net terms and order limits (Advanced)
- ERP pricing sync API and B2B prices at Shopify POS (Platinum)
Considerations: The free plan allows one custom pricing rule and one registration form on live stores. Customer-specific price lists need Platinum.
Pricing: Free plan; Essential $29/month, Advanced $49, Platinum $99. 14-day trial. Rated 4.9 (1,195 reviews), Built for Shopify. Compare B2Bridge vs BSS B2B Wholesale Pricing.
SparkLayer for Low-Volume Rep-Led Wholesale
SparkLayer is the lowest-cost route to a sales rep portal when your B2B order count stays small.
Best for: brands taking fewer than 50 B2B orders a month with one rep.
Standout features:
- Sales Rep Portal and unlimited B2B price lists on every paid plan
- Quick order and registration with approval
- Net payment terms, including on the free plan
- Quoting engine plus Xero, QuickBooks Online and API access (Pro)
Considerations: Paid plans cap B2B orders at 50, 100 and 150 a month, and sales agents at 1, 2 and 5.
Pricing: Free Basic plan (3 price lists, 5 orders a month); Starter $49/month, Growth $149, Pro $299. 14-day trial. Rated 4.8 (390 reviews). See B2Bridge vs SparkLayer at higher volumes.
Wholesale Gorilla for Simple Tiered Pricing in an Existing Store
Wholesale Gorilla adds wholesale price tiers to your retail store with little setup.
Best for: DTC stores adding one or two simple wholesale tiers.
Standout features:
- Unlimited price rules and customer price groups (Lite)
- Wholesale registration form
- Quick order form and net terms (Advanced)
- Store and product locks plus volume discounts (Premium)
Considerations: There’s no free plan, and locking prices needs Premium at $149.95. The listing doesn’t mention sales reps, quotes or ERP sync.
Pricing: Lite $34.95/month, Advanced $69.95, Premium $149.95. 21-day trial. Rated 4.8 (317 reviews). See B2Bridge vs Wholesale Gorilla.
Wholesale Helper Apps for a Modular Pricing, Lock and Order Form Stack
Wholesale Helper splits wholesale into separate apps for pricing (Wholesale Pricing Discount B2B), price hiding (Wholesale Lock Manager) and bulk orders (WSH Order Form & ReOrder).
Best for: merchants who want to add one capability at a time.
Standout features (Wholesale Pricing Discount B2B):
- Percentage, tiered and custom pricing
- Wholesale signup form
- Net 15, 30 and 60 terms (Professional)
- Shopify Markets, multi-currency and POS pricing (Global)
Considerations: Price hiding and bulk ordering are separate apps with separate bills. The Basic plan allows 3 volume discount rules.
Pricing: Wholesale Pricing Discount B2B costs $24.99, $44.99, $49.99 or $64.99 a month by plan. 10-day trial. Rated 4.9 (749 reviews), Built for Shopify.
Wholesale All in One for Budget Wholesale Pricing With Add-Ons
Wholesale All in One has the lowest entry price here for group price lists, with extra wholesale tools sold as add-ons.
Best for: small stores that need customer group pricing on a tight budget.
Standout features:
- Separate price lists per customer group
- Volume pricing and quantity breaks (Professional)
- Minimum and maximum order limits
- Signup form with account approval
Considerations: Net terms, quick order, store locks and login-to-view-price are paid add-ons.
Pricing: Basic $24/month, Professional $29, Business $39. 14-day trial. Rated 4.8 (277 reviews).
If order caps and API access matter more to you, our full comparison of 10 Shopify B2B apps ranks them on those terms.
What Each App Costs for a Hybrid Store
The cheapest app depends on how many B2B orders you take and whether you need sales reps. This table prices three common hybrid setups at monthly list prices.
| Hybrid store scenario | Shopify native B2B | B2Bridge | SparkLayer | Wholesale Gorilla |
|---|---|---|---|---|
| A: 3 price tiers, 30 B2B orders/mo, no reps | $0 extra | $99 (Professional) | $49 (Starter) | $34.95 (Lite) |
| B: 6 price tiers, 80 B2B orders/mo, 2 reps | Needs Plus for 6 catalogs | $199 (Growth) | $149 (Growth, 100-order cap) | No sales rep feature listed |
| C: 10+ price tiers, 300 B2B orders/mo, 5 reps, ERP sync | Needs Plus | $299 (Advanced) | Enterprise, from $499 | No sales rep or ERP feature listed |
Prices from Shopify App Store listings and SparkLayer’s published Enterprise starting price, verified October 2026. Shopify Plus pricing isn’t included.
At low volume, SparkLayer and native B2B win on price. Scenario A costs $49 on SparkLayer, $99 on B2Bridge and nothing extra on native B2B. The picture flips as orders and reps grow. SparkLayer’s 150-order Pro cap pushes scenario C onto Enterprise, while B2Bridge stays at $299 with unlimited orders and sales agents.
Features a Retail and Wholesale App Needs
Whichever app you pick, check it against these five capabilities.
Customer-Specific Price Lists
Your wholesale buyers expect their negotiated rates on every visit. Look for price lists by customer tag or company, plus volume breaks that reward bigger orders. Here’s how to set up customer-specific price lists.
Gated Catalogs and Hidden Prices
A gated catalog shows wholesale products and prices only to approved, logged-in buyers. Retail shoppers keep seeing standard prices. You’ll need one whenever your wholesale rates shouldn’t be public, and native B2B can’t do it.
Wholesale Registration and Approval
A registration form turns a wholesale inquiry into an approved account. You review the buyer’s business details, approve them, and a tag assigns the right price list. Nobody on your team has to create accounts by hand.
Bulk Ordering and Minimum Order Quantities
Wholesale carts are large. A quick order page lets buyers enter SKUs in one table, and a minimum order quantity (MOQ) blocks undersized orders. Set both up with bulk ordering on Shopify.
Net Terms, Credit Limits and Quotes
Online sales make up 34% of revenue for B2B companies that sell online, per McKinsey’s 2024 B2B research. Net terms let buyers pay 30 or 60 days later, and credit limits cap what they can owe. Learn how Shopify net terms work.
How to Choose Between Native B2B, One App or an App Stack
Which setup fits your store today? Start with this table, then run the four checks.
| Scenario | Recommendation |
|---|---|
| 3 or fewer price tiers, public prices, simple net terms | Native Shopify B2B may be enough |
| More than 3 pricing tiers or catalogs | Add an app, or upgrade to Plus for unlimited native catalogs |
| Wholesale prices hidden until login or approval | Add an app with gated catalogs |
| Wholesale registration and approval workflow | Add an app with registration forms |
| RFQ or quote-to-order | Add an app with quote workflows |
| ERP, CRM or external system sync | Add an app with API or ERP integration |
1. Count Your Wholesale Price Levels
Three or fewer price levels fit inside native B2B. A fourth means Shopify Plus or an app with unlimited catalogs. Count your regional and VIP tiers too, since each one uses a catalog.
2. Decide Who Can See Wholesale Prices
If public wholesale prices don’t bother you, native B2B handles display. If they must stay hidden until approval, you need an app with gated catalogs. This one decision rules out native B2B on its own.
3. Estimate Monthly B2B Orders and Reps
Order caps change which app is cheapest. Under 50 B2B orders a month with one rep, SparkLayer’s Starter costs least. Above 150 orders or five reps, an app without order caps costs less than SparkLayer Enterprise.
4. Weigh One App Against a Stack
A stack of single-purpose apps lets you start small, but each adds a bill. One all-in-one app keeps your wholesale setup in a single admin. Weigh blended store vs dedicated store before splitting storefronts.
Run Retail and Wholesale From One Store with B2Bridge
Your retail store already works. B2Bridge adds wholesale on top without a second storefront, and it won’t cap your catalogs or sales agents as you grow.
Merchants using B2B on Shopify see up to 4.1x higher reorder frequency than on DTC orders, according to Shopify’s April 2026 announcement. A self-serve wholesale portal is where that repeat business happens.
- Unlimited B2B catalogs and customer tags from the Professional plan
- Hidden wholesale prices and a B2B registration form
- Sales Rep Portal with unlimited agents, plus RFQ and credit limits on Growth
- ERP sync through the Public API on Advanced
Book a Demo to see it on your store, or compare plans on the B2Bridge pricing page.
FAQs About Running Retail and Wholesale on Shopify
Do I need Shopify Plus to sell retail and wholesale from one store?
No. Since April 2, 2026, Basic, Grow and Advanced plans include native B2B. Plus adds unlimited catalogs and partial payments, as covered in Shopify B2B vs Shopify Plus.
Can one customer buy at both retail and wholesale prices?
Not from one account in a native blended store. A customer assigned to a company sees B2B pricing instead of retail. Tag-based wholesale apps give you more control over mixed buyers.
Can I use two wholesale apps on the same Shopify store?
You can, but two apps writing prices to the same products can conflict. Pick one app to own pricing, and don’t let others touch it. Use them only for separate jobs such as order forms.
Do wholesale apps show B2B prices in Shopify POS?
Some do. BSS B2B Wholesale Pricing (Platinum) and Wholesale Pricing Discount B2B (Global) list B2B pricing at Shopify POS. Check each listing first, since POS support is usually plan-gated.
What happened to the Shopify Wholesale Channel?
Shopify retired the Plus-only Wholesale Channel on April 30, 2024. B2B on Shopify replaced it. It runs inside your normal Shopify admin, so you don’t need a separate wholesale storefront.
As a Product Marketing Executive at B2Bridge, I focus on the Enterprise B2B Ecommerce domain. I leverage my understanding of product and user psychology to deliver customer-centric content that addresses business challenges and fuels growth.
