A Shopify B2B app adds wholesale pricing, net payment terms with credit limits, gated catalogs, and quote workflows to a standard Shopify store. Shopify’s own B2B tools now ship on every paid plan, but they cap you at three catalogs — which is where apps take over.
So which one do you actually need? This guide covers 15 B2B softwares for Shopify, grouped by what they’re genuinely for, with verified pricing and the plan caps that decide most purchases.
What Is a Shopify B2B App
A Shopify B2B app is a third-party app that adds the wholesale functionality Shopify doesn’t cover natively. That means unlimited price lists, per-customer contract pricing, RFQ quote workflows, credit limits, storefront locking, and ERP sync — the features a wholesale channel needs once it grows past a handful of accounts.
The U.S. International Trade Administration projects the global B2B ecommerce market will reach $36 trillion by 2026, growing at 14.5% annually. Shopify’s default setup handles retail well, but business buyers purchase differently. They log in, reorder from history, and expect to pay on invoice 30 days later. Your retail checkout was never designed for any of that.
Since April 2, 2026 Shopify’s native B2B runs on Basic, Grow, and Advanced — not just Plus. So the question is no longer whether you need an app to sell wholesale at all. It’s whether your wholesale operation fits inside three catalogs, and most growing ones don’t.
Must-Have Features in a Shopify B2B App
What separates adequate B2B functionality from tools that actually move wholesale revenue? Four things.
Customer Groups and Contract Price Lists
Customer groups are segments like distributors, retailers, or Gold accounts that each see different prices. Contract price lists are rates negotiated with one specific account. Together they’re the foundation of B2B pricing.
Volume Discounts and Quantity Rules
Volume discounts are price breaks at quantity thresholds. Quantity rules cover minimum order quantity, maximums, and case pack increments. Both raise order value while protecting margin on small orders.
Net Terms and Quote Workflows
Net payment terms let approved buyers pay 15, 30, 60, or 90 days after ordering. Request for Quote lets them negotiate before checkout. Large B2B orders rarely close without one or both.
Gated Access and Hidden Pricing
Gartner found 61% of B2B buyers prefer a rep-free buying experience, which makes gated self-service the default expectation. Price hiding keeps retail visitors from seeing wholesale rates. Gated access requires login before a buyer sees the catalog at all. This protects margin and keeps competitors out of your price sheet.
Shopify B2B and Wholesale Apps Compared
Which b2b Shopify solution fits your operation? Read the order cap column first, because caps and catalog limits settle more purchases than the monthly price does.
| App | Best for | Starting price | Order cap |
|---|---|---|---|
| B2Bridge | Enterprise wholesale with ERP sync | $99/mo | None |
| SparkLayer | Mid-market buyer portals | $49/mo | 50 to 150/mo by tier |
| BSS Commerce | Registration and account approval | $29/mo | None stated |
| MultiVariants | Bulk variant ordering | $29.99/mo | None stated |
| Wholesale Pricing Discount B2B | Granular pricing on a budget | $19.99/mo | None stated |
| Massy B2B | Free entry-level wholesale | Free | None stated |
| Wholesale Hub | Tag-based tiered pricing | $29/mo | None stated |
| Wholesale Gorilla | Simple DTC wholesale add-on | $34.95/mo | None stated |
| SP Request a Quote | RFQ with chat negotiation | Free | None stated |
| Sami B2B | Hybrid retail and wholesale | Free tier | 100 products on free |
| Locksmith | Page and product access control | $12/ mo | None stated |
| Wholesale Hero | Quick order pages | Free | None stated |
| Bold Commerce | Conditional pricing rules | $29/ mo | None stated |
| HulkApps Wholesale Pricing | Scheduled promotional discounts | $12/mo | None stated |
| Shopify Native B2B | Three or fewer price levels | Included in your Shopify plan | 3 active catalogs |
Best Shopify B2B Apps for Enterprise and Complex Pricing
What if your pricing genuinely is complicated? These four handle multiple tiers, ERP dependencies, and the kind of order volume that breaks cheaper tools.
B2Bridge for Enterprise Wholesale on Shopify
B2Bridge runs the whole wholesale operation in one app, with no cap on price lists, customer groups, or orders at any tier. Brooklyn Bicycle’s wholesale portal launched on it with gated dealer access and a NetSuite sync.
Best for: Manufacturers and distributors running hybrid B2B and B2C on one store, with ERP-synced pricing.
Standout features:
- Unlimited price lists, customer groups, and B2B orders
- Net 15/30/60/90 with credit limits
- Quote-to-order with PDF export
- Sales Rep Portal with order-on-behalf, unlimited agents on Growth
- Public API for NetSuite, Zoho, and Odoo sync
Considerations: Built for genuine complexity. Simple one-tier wholesale won’t use the depth.
Pricing: Starter $0, Professional $99, Growth $199, Advanced $299. RFQ and credit limits unlock at Growth; the API at Advanced.
SparkLayer for Mid-Market Buyer Portals
SparkLayer overlays a polished B2B portal onto your existing theme, and includes sales agent tools from its entry tier. The catch is volume.
Best for: Mid-market brands wanting strong buyer UX without rebuilding the storefront.
Standout features:
- Self-service buyer portal with strong theme integration
- Sales agent ordering
- Customer-specific price lists
- Multi-currency and multi-language
Considerations: Every paid tier carries a hard monthly B2B order cap — 50 on Starter, 100 on Growth, 150 on Pro. Pass 150 orders and you’re on Enterprise. RFQ and API sit at the $299 tier.
Pricing: Starter $49, Growth $149, Pro $299, Enterprise from $499.
BSS Commerce for B2B Registration and Approval
BSS Commerce is the strongest Shopify B2B plugin for getting wholesale buyers onboarded — custom registration forms, approval queues, and tax rules. It carries the largest review base in the category.
Best for: Merchants actively recruiting new wholesale accounts who need an application and approval flow.
Standout features:
- Custom registration forms with approval workflows
- VAT and tax exemption rules
- Dedicated B2B checkout
- Customer group pricing
Considerations: The suite splits across separate apps, so quoting and product locking are additional subscriptions. Budget the real total, not the entry price.
Pricing: Check current pricing on the Shopify App Store.
MultiVariants for Bulk Variant Ordering
MultiVariants replaces variant dropdowns with an order grid, so a buyer can enter quantities across dozens of variants in one view. It solves ordering, not pricing.
Best for: Merchants whose buyers order many variants of the same product in one go.
Standout features:
- Variant table and matrix layouts
- Bulk add-to-cart in one click
- Per-variant minimum and maximum enforcement
- Live inventory display
Considerations: Order form focused. Tiered discounts need a separate pricing app, and full MOQ control requires the Professional plan.
Pricing: Professional plan $29.99/month.
Best Shopify Wholesale Apps for Simple Pricing Needs
Not every wholesale operation needs an enterprise pricing engine. So what does the bottom of the market get you? These four Shopify wholesale apps cover the fundamentals at a low monthly cost.
Wholesale Pricing Discount B2B for Low Cost Pricing Rules
Wholesale Pricing Discount B2B gives you the most granular pricing rules at the lowest entry price here. You set rates by customer, tag, product, variant, or quantity.
Best for: Merchants wanting per-customer pricing without an enterprise budget.
Standout features:
- Pricing by customer, tag, product, variant, or quantity
- Tiered and volume pricing
- Net payment terms
- Shopify POS support for trade shows
Considerations: A full setup means stacking three apps. Hiding prices needs Wholesale Lock Manager B2B, and bulk ordering needs WSH Order Form & ReOrder.
Pricing: From $19.99/month. Rated 4.9 from 689 reviews as of August 2026. See our full Wholesale Helper review.
Massy B2B Wholesale Pricing for Free Entry Level Wholesale
Massy is the only option here with a genuinely usable free plan, and registration is included on it. It’s the cheapest way to test whether wholesale deserves real investment.
Best for: Merchants validating a wholesale channel before committing budget.
Standout features:
- B2B price lists with tiered pricing and volume discounts
- Registration forms with approval
- Minimum order quantity controls
- Automatic customer tagging and B2B login
Considerations: No RFQ, no ERP sync, no public API. You’ll outgrow it once contract pricing or system integration matters.
Pricing: Free plan available. Essential $29/month. Rated 5.0 from 210 reviews as of August 2026.
Wholesale Hub for Tag Based Tiered Pricing
Wholesale Hub handles straightforward tier structures cleanly through customer tags. It’s one of the most installed wholesale apps on Shopify, listed on the App Store as B2B Wholesale Club.
Best for: Brands with simple tiers like Bronze, Silver, and Gold.
Standout features:
- Tiered pricing by customer tag
- Volume discounts
- Net terms
- Product locking for wholesale-only items
Considerations: Tag-based logic gets unwieldy once you need contract pricing per account rather than per segment.
Pricing: From $29/month.
Wholesale Gorilla for Simple DTC Wholesale
Wholesale Gorilla adds a wholesale layer to a DTC store without disturbing the theme, and it’s been on the App Store since 2018. Merchants consistently praise its support.
Best for: DTC brands adding a straightforward wholesale channel fast.
Standout features:
- Pricing rules at store, collection, product, and variant level
- Quick order form tied to live inventory
- Registration forms and wholesale shipping rules
Considerations: Pricing is set product by product with no spreadsheet import, which hurts at large catalog sizes. No RFQ and no public API.
Pricing: $34.95, $69.95, and $149.95/month tiers. Rated 4.8 from 303 reviews as of August 2026.
Specialist Shopify B2B Apps for Single Workflows
Sometimes you’ve already solved pricing and need exactly one more capability. Why buy a whole platform for it? These six each do a single job well.
SP Request a Quote for RFQ and Negotiation
SP Request a Quote swaps Add to Cart for a quote request on chosen products, with chat negotiation inside each quote and one-click conversion to an order.
Considerations: It carries fewer third-party integrations than alternatives, so you’ll pair it with a pricing app.
Sami B2B for Hybrid Retail and Wholesale
Sami separates wholesale buyers from retail shoppers on one storefront using tags and registration forms, with tax exemption and net terms on paid tiers.
Considerations: The free plan covers 100 products, and tax exemption plus net terms both need the paid tier.
Locksmith for Gated Catalogs and Dealer Portals
Locksmith is the access-control specialist — page-level and product-level locks driven by login, passcode, or customer tag, with custom messaging on locked pages.
Considerations: Access control only — there’s no pricing engine, so it always pairs with something else.
Wholesale Hero for Quick Order Pages
Wholesale Hero focuses on reorder speed, giving repeat buyers a variant grid and fast add-to-cart instead of browsing product pages.
Considerations: UX focused, with limited pricing depth once your tiers get complicated.
Bold Commerce for Conditional Pricing Rules
Bold Commerce brings a rules engine for promotional and conditional pricing, including scheduled discounts across customer groups.
Considerations: B2B is one component of a broader commerce suite rather than the core focus of the product.
HulkApps Wholesale Pricing for Scheduled Discounts
HulkApps handles discount-heavy wholesale programs, with percentage and fixed discounts you can schedule by customer group.
Considerations: Discount-centric, so it won’t carry complex B2B logic like quoting or credit limits.
Shopify Native B2B as the No App Baseline
Shopify’s built-in B2B is the right answer when you have three or fewer distinct price levels. Why pay for an app you don’t need? Since April 2, 2026 it runs on every paid plan, so if your wholesale is genuinely simple there’s no app cost at all. We break down what native covers in our guide to Shopify B2B features.
Best for: A small wholesale channel with straightforward tiers and standard terms.
Standout features:
- Company accounts with up to 50 locations each
- Up to 3 active catalogs with tailored pricing
- Volume pricing and quantity rules
- Net 7 through Net 90, plus due on fulfillment and receipt
- Purchase order number at checkout and self-serve ordering
Considerations: The three-catalog cap applies across all your B2B markets combined, not per market. Distributors, retailers, and buying groups at different rates uses all three before you touch regional pricing. No RFQ, no credit-limit enforcement, and no direct catalog-to-company-location assignment off Plus.
Pricing: Included with any paid plan. Unlimited catalogs, deposits, and partial payments need Shopify Plus, from $2,300/month on a three-year term.
How Shopify Wholesale Apps Integrate With ERP and CRM Systems
Integration depth is the widest gap between apps in this list. Which ones actually talk to your ERP? Some ship native connectors for NetSuite, Zoho, or Odoo. Others hand you API access and expect you to build the sync yourself.
Four data types move between your wholesale app and your back office:
- Pricing — price lists and customer-specific rates
- Customers — account records, tags, and credit terms
- Orders — order history, status changes, and fulfillment data
- Inventory — stock levels and availability
Test one thing before you commit. Many third-party apps store wholesale logic in hidden metafields. Those collide with other apps writing to the same records. Install your shortlist on a development store and place a real test order through each one before you commit.
Outcome: fewer reconciliation errors, and no discovery of an app conflict in week three of a live wholesale channel.
How to Choose the Best Shopify B2B App
Work through four questions in order, because the first hard yes usually settles your decision.
1. Count Your Distinct Price Levels
Document every pricing model you run — tiered, contract, per-customer, volume. How many do you truly maintain? Three or fewer and Shopify native may be enough. More than that and you need an app with unlimited price lists.
2. Check the Plan Caps, Not the Headline Price
Order caps and catalog limits decide more purchases than monthly fees. SparkLayer caps orders per tier. Shopify native caps catalogs. Work out what you’ll hit in twelve months, not today.
3. Confirm Your ERP and API Requirements
If your ERP owns customer-specific pricing, API access isn’t optional. Map which tier unlocks it for each app, because several gate it behind their top plan and that changes the real cost of B2B ecommerce integration.
4. Test Onboarding and Support
Trial the app and judge the response time. Complex B2B builds live or die on implementation support, and enterprise apps differ sharply here from self-serve tools.
Bringing Enterprise B2B Commerce Into Your Shopify Store
So which do you actually want, one system or specialist tools you’ll stitch together yourself?
For simple wholesale, Massy or Wholesale Hub get you live cheaply. For strong buyer UX at mid-market, SparkLayer delivers well — within its order caps.
Shopify reported more than 140% B2B GMV growth in 2024, so the channel is real even though B2B remains a small share of overall GMV. If you’re a manufacturer, distributor, or wholesaler with real pricing complexity and ERP dependencies, B2Bridge is built for that. It’s the option that doesn’t penalize you for growing.
- Unlimited price lists, customer groups, and orders at a flat price
- All-in-one, so pricing, locking, RFQ, and net terms live in one app
- Sales Rep Portal with order-on-behalf and commission tracking
- Public API for NetSuite, Zoho, and Odoo
Book a Demo to see how B2Bridge handles your pricing models and ERP sync.
FAQs About Shopify B2B and Wholesale Apps
Which Shopify wholesale app is free?
Massy B2B offers a free plan that includes wholesale registration forms. B2Bridge’s Starter plan is also $0, covering one customer group, one price list, and five B2B orders each month.
Do Shopify wholesale apps work without Shopify Plus?
Yes. Every app here runs on Basic, Grow, and Advanced. Shopify’s native B2B also works on all paid plans since April 2026, though it caps you at three active catalogs.
What is the best Shopify wholesale app for a small store?
For simple tiers, Massy B2B or Wholesale Pricing Discount B2B both cover the basics cheaply. Choose between them based on whether you need a free plan or granular per-variant pricing rules.
Do any Shopify B2B apps limit how many orders I can take?
Yes. SparkLayer caps B2B orders at 50, 100, and 150 per month across its Starter, Growth, and Pro tiers respectively. B2Bridge places no order cap on any of its paid plans.
Can I run B2B and B2C on the same Shopify store?
Yes. Most apps in this guide support a hybrid store, showing wholesale pricing to logged-in buyers and standard retail pricing to everyone else, all from one single Shopify storefront.
Which Shopify B2B apps sync with NetSuite, Zoho, or Odoo?
B2Bridge offers a Public API for these systems on its Advanced plan, and SparkLayer provides API access at its Pro tier. Most budget apps offer no ERP sync at all.
As a Product Marketing Executive at B2Bridge, I focus on the Enterprise B2B Ecommerce domain. I leverage my understanding of product and user psychology to deliver customer-centric content that addresses business challenges and fuels growth.
