Shopify wasn’t built for wholesale—but the right B2B app changes that entirely. With customer-specific pricing, net payment terms, and gated access layered on top, your standard Shopify store becomes a full-service wholesale operation.
This guide breaks down 12 of the best Shopify B2B apps by use case, the features that actually matter for wholesale buyers, and how to match the right tool to your specific operation.
What Is a Shopify B2B App
The best Shopify B2B apps depend on whether you want all-in-one management or specific functionality like custom pricing. Top-rated options include B2Bridge for enterprise wholesale with ERP integration, SparkLayer for customer-specific pricing and self-service portals, and BSS B2B Wholesale Solution for comprehensive out-of-the-box features.
A Shopify B2B app is a third-party application that adds wholesale functionality to a standard Shopify store. Shopify’s default setup handles retail transactions well, but it wasn’t built for how business buyers actually purchase. B2B apps fill gaps like customer-specific pricing, net payment terms, gated wholesale access, and quote workflows.
Why B2B Selling on Shopify Is Different From B2C
Business buyers don’t shop the way consumers do. A retail customer browses, compares, and checks out with a credit card. A wholesale buyer logs in, reorders from history, and expects to pay on invoice terms 30 days later.
Here’s what makes B2B distinct:
- Pricing complexity: B2B buyers expect negotiated, volume-based, or contract pricing rather than fixed retail prices
- Order size and frequency: Wholesale orders are larger, often recurring, and involve minimum order quantities (MOQs) and case packs
- Payment expectations: Business buyers expect net terms like Net 30 or Net 60 and invoicing, not card payments at checkout
- Account-based access: B2B requires gated catalogs, hidden pricing, and verified buyer registration
- Buying behavior: Wholesale buyers reorder frequently and want quick order forms, not product browsing experiences
Your retail Shopify store works beautifully for consumers. Wholesale buyers have fundamentally different workflows that require purpose-built tools.
Must-Have Features in the Best Shopify B2B Apps
Before diving into specific apps, here’s what separates adequate B2B functionality from tools that actually drive wholesale revenue.
Customer Group and Contract Price Lists
Customer groups are segments like Gold, Silver, distributors, or retailers that receive different pricing. Contract price lists are custom pricing assigned to specific accounts. Together, they form the foundation of B2B pricing logic. Without them, you’re stuck manually adjusting prices for every wholesale order.
Volume Discounts and Quantity Rules
Volume discounts are price breaks at quantity thresholds. Quantity rules include MOQs, maximum quantities, and case pack increments. Both drive larger order values while protecting margins on small orders.
Net Payment Terms and RFQ Workflows
Net payment terms like Net 15, Net 30, or Net 60 are invoice-based payment due dates that let buyers pay after receiving goods. RFQ (Request for Quote) is a workflow where buyers request custom pricing before checkout. Both reduce friction for large B2B transactions where paying upfront isn’t realistic.
Gated Wholesale Access and Hidden Pricing
Price hiding keeps B2C visitors from seeing wholesale rates. Gated access requires login or password to view catalogs. This protects pricing from competitors and prevents retail customers from expecting wholesale discounts.
Quick Order and Custom B2B Cart
Quick order forms let buyers add multiple SKUs and quantities rapidly without browsing product pages. Custom B2B carts display net terms, saved carts, and reorder functionality, making repeat purchasing effortless.
12 Best Shopify B2B Apps Ranked by Use Case
Each app below is organized by its primary strength, so you can match your specific wholesale operation to the right tool.
B2Bridge for Enterprise Wholesale on Shopify
B2Bridge is an all-in-one enterprise B2B solution built for wholesalers who need advanced pricing, ERP connectivity, and a full self-service buyer portal, without disrupting their existing B2C storefront.
Best for: Brands running hybrid B2B + B2C on one Shopify store who need complex pricing logic, ERP/CRM integration via API, and a consultative onboarding experience.
Standout features:
- Customer-specific pricing with volume discounts, tiered pricing & MOQ
- Wholesale bulk order form & B2B cart
- Company Account portal with custom roles & permissions
- Net terms (Net30/Net60) with credit limits
- Quote-to-order with PDF export; price list import/export via CSV
- Public API for ERP/CRM sync
- Compatible with Shopify Markets & Shopify Plus Company Locations
Considerations: Best suited for merchants with complex operations who value a consultative approach over self-serve setup
SparkLayer for Mid-Market Wholesale Brands
SparkLayer acts as a self-service B2B portal solution for growing brands serious about wholesale.
Best for: Mid-market brands wanting customer portals and sales agent tools
Standout features: Self-service B2B portal, sales agent ordering tools, customer-specific price lists, company account management
Considerations: Strong UX focus; some advanced features may require Plus
Wholesale Gorilla for Simple Wholesale Pricing
Wholesale Gorilla offers quick setup for merchants new to B2B who want to get running fast.
Best for: Merchants wanting fast wholesale setup with minimal complexity
Standout features: Quick portal setup, product visibility rules, basic customer tagging
Considerations: May lack depth for complex pricing scenarios
Bold Commerce for Custom Pricing Rules
Bold Commerce provides flexible, rule-based pricing for stores with promotional or conditional pricing requirements.
Best for: Stores with promotional or conditional pricing logic
Standout features: Custom pricing rules engine, discount scheduling, conditional logic
Considerations: Broader commerce suite where B2B is one component
SP Request a Quote for Quote and RFQ Workflows
SP Request a Quote specializes in quote-driven sales where buyers can negotiate pricing directly within the platform through built-in chat.
Best for: Merchants whose B2B or wholesale buyers expect to submit quote requests and negotiate custom pricing before purchase without any back-and-forth emails or spreadsheets.
Standout features: RFQ submission via product, collection & cart pages; built-in chat negotiation inside every quote; quote-to-order conversion in one click.
Considerations: Limited third-party integrations compared to alternatives, may require pairing with other apps for advanced pricing rules or multi-language needs.
BSS Commerce for B2B Registration and Login
BSS Commerce delivers an all-in-one solution with particularly strong registration and account management features.
Best for: Merchants wanting comprehensive wholesale account management
Standout features: Custom registration forms, account approval workflows, VAT/tax rules, dedicated B2B checkout
Considerations: Feature-rich with a potential learning curve
Wholesale Hub for Tiered Pricing and Discounts
Wholesale Hub handles straightforward tiered discount structures cleanly.
Best for: Brands with simple tier-based pricing like Bronze, Silver, or Gold
Standout features: Tiered pricing by customer tag, volume discounts, product-level pricing
Considerations: Less suited for contract-level customization
MultiVariants ‑ Bulk Order for Wholesale Order Forms
MultiVariants focuses on fast, frictionless bulk ordering by replacing clunky variant dropdowns with a clean order table directly on the product page.
Best for: Merchants prioritizing a smooth bulk ordering experience for wholesale and B2B buyers who need to order multiple variants in one view.
Standout features: Variant table/grid/matrix layout for bulk ordering, bulk add-to-cart in one click, min/max MOQ enforcement per variant, mix & match bundles, B2B catalog pricing, live inventory tracking.
Considerations: Order form focused; advanced pricing features like tiered discounts require pairing with third-party apps; full MOQ controls require the Professional plan ($29.99/month).
Sami B2B Wholesale Pricing for Hybrid B2B and B2C Stores
Sami enables merchants to run wholesale and retail from a single Shopify storefront.
Best for: Brands selling to both retail and wholesale buyers from one store without maintaining separate storefronts.
Standout features: Customer separation via tags & registration forms, custom wholesale pricing by group/product/variant, volume discounts, tax exemption, net payment terms, quick order form, and Shopify POS support.
Considerations: Free plan limited to 100 products; advanced features like tax exemption and net terms require the GOLD plan ($49.9/month).
Locksmith for Gated Catalogs and Dealer Portals
Locksmith is the access control specialist for granular content and catalog gating.
Best for: Brands requiring page-level and product-level access control
Standout features: Page-level and product-level locks, password and login-based access, customer tag conditions
Considerations: Access control only; requires pairing with pricing apps
Wholesale Hero for Quick Order Pages
Wholesale Hero delivers fast reordering UX for repeat wholesale buyers.
Best for: Repeat wholesale buyers who reorder frequently
Standout features: Quick order interface, variant grid ordering, fast add-to-cart
Considerations: UX focused with limited pricing depth
HulkApps Wholesale Pricing Discount for Promotional Discounts
HulkApps handles discount-heavy wholesale programs with scheduled pricing.
Best for: Merchants running frequent wholesale promotions
Standout features: Percentage and fixed discounts, scheduled pricing, customer group discounts
Considerations: Discount-centric; less suited for complex B2B logic
How to Choose the Best Shopify B2B App for Your Business
With twelve solid options on the table, how do you narrow it down? Here’s a practical framework.
1. Map Your Wholesale Pricing and Order Rules
Document your pricing models before shopping for apps. Are you using tiered pricing, contract pricing, or volume-based discounts? What are your MOQs, quantity increments, and case pack requirements? This clarity eliminates apps that can’t handle your specific logic.
2. Confirm ERP and CRM Integration Requirements
Do you sync pricing, customers, or orders with NetSuite, Zoho, Odoo, or a custom ERP? If yes, this significantly narrows your list. B2Bridge, for example, offers native integrations with enterprise systems via APIs.
3. Check Compatibility With Your Shopify Theme and Plan
Verify the app works with your current theme and Shopify plan, whether Basic, Shopify, Advanced, or Plus. Some features only unlock on higher plans.
4. Evaluate Scalability and Performance Under Load
Consider your catalog size, number of B2B customers, and order volume. Some apps slow down at scale, which becomes a problem as your wholesale channel grows.
5. Compare Pricing Plans and Total Cost of Ownership
Look beyond monthly fees. Factor in transaction fees, premium feature costs, and potential agency or developer costs for customization.
6. Test Onboarding, Support, and Documentation
Trial the app and assess onboarding experience, support responsiveness, and quality of help documentation. Enterprise apps like B2Bridge include dedicated onboarding; others are self-serve.
7. Review Built for Shopify Status and Merchant Reviews
The “Built for Shopify” badge indicates Shopify-vetted quality. Check recent reviews for support quality and bug reports, since older reviews may not reflect current app performance.
Bringing Enterprise B2B Commerce Into Your Shopify Store
The best Shopify B2B app for your business depends on one question: do you want an all-in-one solution or specialized tools for specific workflows?
For merchants with straightforward wholesale operations, apps like Wholesale Gorilla or Wholesale Hub get you running quickly. For mid-market brands building self-service portals, SparkLayer delivers strong buyer UX.
However, if you’re a manufacturer, distributor, or large wholesaler with complex pricing logic, ERP integration requirements, and the desire for a technical partner rather than just software, B2Bridge is built for exactly that scenario. It embeds enterprise-grade B2B operations directly into Shopify, keeping pricing, customers, and orders aligned across systems while your team runs wholesale without splitting work across multiple platforms.
Book a Demo to see how B2Bridge brings enterprise B2B commerce to your Shopify store.
FAQs About the Best Shopify B2B Apps
Is Shopify good for B2B ecommerce?
Yes, Shopify supports B2B selling through native features on Plus and third-party B2B apps on all plans. When paired with the right tools, it’s a viable platform for wholesale operations of any size.
What is the best B2B app for Shopify stores?
The best Shopify B2B app depends on your use case. B2Bridge suits enterprise merchants with complex pricing and ERP requirements. SparkLayer works well for mid-market brands wanting self-service portals. Wholesale Gorilla fits merchants wanting simple, fast wholesale setup.
Do I need Shopify Plus to sell wholesale?
No. Third-party B2B apps like B2Bridge enable wholesale pricing, customer groups, and net terms on standard Shopify plans without requiring a Plus subscription.
Can I run B2B and B2C sales on the same Shopify store?
Yes. Most Shopify B2B apps support hybrid B2B+B2C stores by showing different pricing and experiences to logged-in wholesale buyers versus retail visitors, all from one storefront.
Which Shopify B2B apps integrate with NetSuite, Zoho, or Odoo?
B2Bridge offers native integrations with NetSuite, Zoho, Odoo, and custom ERPs via enterprise APIs. This keeps pricing, customers, and orders synchronized across systems without manual data entry.
