Choosing between B2Bridge and BSS B2B Wholesale Pricing comes down to one question: do you need a single, fully integrated B2B platform, or are you comfortable building a wholesale stack from multiple apps? Both tools solve real problems for Shopify merchants running wholesale channels. They approach the problem very differently, and those differences compound as your operation scales.
This guide compares B2Bridge and BSS side-by-side across pricing architecture, quoting, access control, payment terms, API integration, and total cost so you can make the right call for your specific requirements.
What Is B2Bridge?
B2Bridge is an enterprise B2B ecommerce solution built specifically for Shopify. It enables manufacturers, distributors, and wholesale brands to run a complete wholesale operation on any Shopify plan, without needing Shopify Plus. That includes custom pricing, gated access, net payment terms, Request for Quote (RFQ) workflows, and bulk ordering.
The core mechanic is straightforward: buyers must log in to see B2B prices. B2Bridge maps Price Lists to Customer Groups to Customers. Every logged-in buyer automatically sees their assigned prices on product pages, collection pages, and the Quick Order page, with no discount codes running in the background.
Plans: Professional ($99/mo), Growth ($199/mo), Advanced ($299/mo). 14-day free trial on all plans.
What Is BSS B2B Wholesale Pricing?
BSS B2B Wholesale Pricing is a wholesale app from BSS Commerce, one of the highest-rated B2B apps on the Shopify App Store with over 1,000 reviews. It offers customer-specific pricing, volume discounts, tiered pricing rules, tax handling, and Shopify POS (Point of Sale) integration.
BSS is part of the BSS Suite, an ecosystem of complementary apps. Features like content locking and native quoting are handled by separate BSS apps rather than being built into the core wholesale pricing product.
Plans: $25/mo, $50/mo, $100/mo.
Key Differences at a Glance
| Feature | B2Bridge | BSS B2B Wholesale Pricing |
| Pricing architecture | Price override (sets actual variant price) | Discount overlay |
| All-in-one platform | Single app covers pricing, lock, RFQ, net terms | Requires multiple BSS apps |
| Native RFQ / quoting | Built in (Growth plan+) | Separate paid app required |
| Content / price locking | Built in | Separate paid app required |
| Net payment terms | Built in (Professional plan+) | Not available |
| Public API / ERP sync | Built in (Advanced plan+) | Available |
| B2B registration form | Built in | Built in |
| Shopify POS | No | Yes |
| EU VAT compliance | Partial | Yes |
| Starting price | $99/mo | $25/mo |
Pricing Architecture: Price Lists vs. Discount Overlays
B2Bridge uses price override. BSS uses discount overlay. The distinction matters for your reporting.
When BSS applies wholesale pricing, it does so by creating a discount or applying a promotional rule at checkout. Your Shopify reports record the order as a retail sale with a discount applied. Over time, this inflates your gross merchandise value (GMV) figures and makes it difficult to separate wholesale revenue from retail revenue. That is a real problem when syncing to an Enterprise Resource Planning (ERP) system or reviewing financials with stakeholders.
B2Bridge’s Override Price mechanism works differently. It sets the actual variant price at the storefront level for the logged-in buyer. The order records the true B2B price from the moment it’s placed, with no discount artifact and no reporting cleanup required.
Standout B2Bridge capabilities:
- Unlimited price lists assigned per Customer Group
- Price types: PERCENT, FIXED, NEW, or fully CUSTOMIZE per product
- Volume discount tiers by unit quantity or order amount
- Order limits (minimum/maximum) and quantity increments enforced at checkout
- Bulk price updates via CSV (Comma-Separated Values) import/export (Growth plan+)
- Per-market pricing via Shopify Markets for regional wholesale pricing
For merchants syncing wholesale orders to NetSuite, Zoho, or Odoo, clean revenue data at source is not a nice-to-have. It is an operational requirement.
Access Control and B2B Storefront Gating
B2Bridge ships with a full gating layer. BSS requires a separate app.
B2B Lock is B2Bridge’s access control feature. It lets you hide prices, block product pages, or lock entire collections behind login or password protection. Visibility rules are configurable per Customer Group or individual customer, directly from the Shopify admin. Locked pages can display a branded “Register for B2B access” call to action (CTA), feeding directly into the registration workflow.
BSS does not include content locking in its core wholesale pricing app. To add price hiding and product gating to a BSS setup, you need to install and pay for a separate app from the BSS ecosystem. That app comes with its own configuration, its own support queue, and its own billing cycle.
B2B Lock capabilities included in every B2Bridge plan:
- Login-required lock: hides prices and Add to Cart until the buyer authenticates
- Password lock: protects entire collections or catalogs
- Page lock: restricts specific internal pages (dealer sheets, partner resources, training materials)
- Custom branded messaging per lock type
- Customer Group-level visibility assignment
For manufacturers and distributors protecting confidential wholesale pricing from retail visitors or competitors, this is not an optional add-on. It is table stakes.
Quote Management and RFQ Workflow
B2Bridge has a native RFQ workflow. BSS does not.
Request for Quote (RFQ) is the negotiation layer that serious wholesale operations depend on. Large buyers, including distributors, key accounts, and institutional buyers, routinely want to request custom pricing before committing to an order. Without a structured RFQ system, that negotiation happens over email with no audit trail and no direct path from accepted quote to draft order.
B2Bridge’s RFQ feature (available on the Growth plan at $199/mo) gives merchants:
- Per-Customer Group control over RFQ eligibility
- Replace “Add to Cart” with “Request a Quote” for designated products or segments
- Centralized quote management dashboard inside Shopify admin
- Merchant review, adjustment, and response tools
- Accepted quotes convert directly to Shopify draft orders
- Customizable notification emails for merchant and buyer
BSS B2B Wholesale Pricing does not include a native quoting engine. Merchants who need RFQ functionality within the BSS ecosystem must install a separate app, adding cost, complexity, and another integration point to maintain.
Think of it this way: with B2Bridge, the path from quote request to confirmed order runs through one system. With BSS, it runs through at least two.
Net Payment Terms
B2Bridge includes net terms natively. BSS does not offer this feature.
Net payment terms (Net 15, Net 30, Net 60, Net 90) are a fundamental expectation in B2B commerce. Wholesale buyers often cannot pay at the moment of order because their procurement processes require invoicing and deferred payment cycles. Without net terms, you are asking B2B buyers to operate like retail consumers.
B2Bridge includes a dedicated net terms checkout flow configured per Customer Group, available on the Professional plan ($99/mo) and above. When a buyer selects net terms at checkout, the order saves as a Shopify draft order, giving your team time to add shipping, adjust taxes, and apply the correct payment term period before finalizing.
Key net terms configuration options in B2Bridge:
- Net 15, 30, 60, or 90 per Customer Group
- Custom eligibility timing (on receipt of order or custom delay)
- Optional spending limit by quantity or amount
- Order tagging for easy filtering
- Option to auto-convert to final orders
BSS B2B Wholesale Pricing does not include net payment terms. Merchants who need deferred payment options must look to a third-party net terms app, adding another system to the stack.
ERP and CRM Integration
Both platforms offer API access, but at different price points and with different architectures.
BSS provides a public Application Programming Interface (API) for ERP synchronization, available on its higher-tier plans. This is a genuine strength and one of the few areas where BSS matches B2Bridge’s enterprise capabilities.
B2Bridge’s Public API (available on the Advanced plan at $299/mo) provides REST endpoints for both Customer Groups and Price Lists:
- Create, read, update, and delete Customer Groups
- Bulk-save and duplicate Price Lists
- Sync variant-level pricing from any external system
For manufacturers and distributors whose pricing and customer segmentation lives in NetSuite, Zoho, Odoo, or a custom ERP, this matters. Every time the ERP’s price schedule updates, that change needs to propagate to Shopify automatically, without manual intervention or middleware mapping.
B2Bridge also includes a native OPTIS integration for order management synchronization, reducing manual data entry for merchants already operating on that platform.
One key architectural difference: because B2Bridge uses price override rather than discount codes, the price data that syncs from your ERP is the same price that appears in your Shopify reports. No translation layer, no cleanup.
Total Cost of Ownership
BSS starts cheaper. The full stack often costs more.
At $25/mo, BSS appears significantly more affordable than B2Bridge’s $99/mo entry point. That comparison holds only if you need basic wholesale pricing and nothing else.
Once you factor in the separate apps required to complete a functional B2B operation with BSS, the picture changes:
| Capability | B2Bridge | BSS Full Stack |
| Wholesale pricing | Included ($99/mo) | BSS core app ($25–$100/mo) |
| Price / product locking | Included | Separate BSS app (additional cost) |
| RFQ / quoting | Included (Growth $199/mo) | Separate BSS app (additional cost) |
| Net payment terms | Included ($99/mo) | Not available |
| Public API | Included (Advanced $299/mo) | Available on higher tiers |
| Full B2B stack | $99–$299/mo (single app) | $100–$200+/mo (multiple apps) |
Beyond billing, running three or four apps to cover one B2B workflow means three or four support queues, three or four update cycles, and three or four points of failure when something breaks. A single coordinated platform keeps that operational cost manageable as your account base grows.
Which App Is Right for Your Operation?
Choose B2Bridge if:
- You need RFQ, net payment terms, and price locking in one platform
- Reporting accuracy matters: you sync orders to an ERP or review wholesale revenue separately from retail
- You manage multiple customer segments with different pricing rules, payment options, and catalog access
- You want a single app to handle the full B2B workflow without app stacking
- You are a manufacturer, distributor, or large wholesaler on any Shopify plan
Choose BSS if:
- You need Shopify POS integration for in-person wholesale order taking
- Your operation is early-stage and price is the primary constraint
- You need strong EU VAT (Value Added Tax) compliance out of the box
- You’re comfortable managing multiple BSS apps as your needs expand
B2Bridge handles the complete enterprise B2B stack, including pricing, access control, registration, RFQ, net terms, and ERP integration, from a single Shopify app on any plan. For wholesale merchants who have outgrown basic discount overlays and patchwork app stacks, it is built to scale with your operation rather than around its edges.
Book A Demo — see how B2Bridge handles your specific wholesale requirements.
FAQs
Is B2Bridge more expensive than BSS?
B2Bridge starts at $99/mo compared to BSS at $25/mo for the base plan. However, a complete BSS B2B stack that adds separate apps for content locking and quoting narrows or closes that gap. B2Bridge also includes net payment terms natively, which BSS does not offer at any price point.
Does BSS B2B Wholesale Pricing include net payment terms?
No. BSS B2B Wholesale Pricing does not include net terms checkout. Merchants who need Net 15, Net 30, or Net 60 deferred payment options must integrate a separate app. B2Bridge includes a fully configurable net terms checkout flow on the Professional plan ($99/mo) and above.
Can B2Bridge replace Shopify Plus for wholesale operations?
Yes. B2Bridge provides unlimited price lists, RFQ workflows, net payment terms, ERP integration via Public API, and a dedicated B2B storefront experience on any standard Shopify plan. Merchants migrating off Shopify Plus to reduce costs can replicate, and often exceed, the native B2B functionality on a standard plan with B2Bridge.
Does B2Bridge work for merchants who sell both retail and wholesale?
Yes. B2Bridge is designed specifically for hybrid B2B + B2C Shopify stores. B2B Lock hides wholesale pricing from retail visitors until they log in. Retail customers see standard prices; verified wholesale buyers see their Customer Group prices after authentication. Both channels run from a single Shopify store.
Which app has better ERP integration: B2Bridge or BSS?
Both offer Public API access for ERP synchronization. B2Bridge’s Advanced plan ($299/mo) includes REST endpoints for Customer Groups and Price Lists, enabling direct sync with NetSuite, Zoho, Odoo, and custom ERPs. Because B2Bridge uses price override rather than discount codes, the prices synced from your ERP appear directly in Shopify revenue reports with no reconciliation needed.
What happens to my Shopify reports when BSS applies wholesale pricing?
BSS applies wholesale prices via discount overlay, meaning your Shopify reports record each B2B order as a retail sale with a promotional discount applied. This inflates gross merchandise value figures and makes it difficult to isolate wholesale revenue. B2Bridge’s Override Price sets the actual variant price for the logged-in buyer, so reports reflect true B2B revenue from the moment the order is placed.
B2Bridge is an enterprise B2B ecommerce solution for Shopify. See all features →
