Shopify B2B examples are live Shopify stores that sell wholesale to other businesses, usually behind a login, with account-specific prices, payment terms and bulk ordering. The strongest 2026 examples include AMR Hair & Beauty, Angelus Direct and Russell Hendrix. Each follows one of three setups: a separate wholesale storefront, a gated B2B layer inside the retail store, or a rep- and quote-led portal.
The channel is growing fast. In the first three months of 2024, total B2B sales by Shopify merchants rose 130% year-over-year, according to Shopify. Since April 2026, native B2B also runs on every paid Shopify plan, with a 3-catalog cap below Plus. This guide groups 15 verified stores by setup model and maps the features behind each one. Every metric below comes from the brand’s own Shopify case study, checked in October 2026.
Key takeaways
- Every store here uses one of three setup models. Pick the model before you pick features.
- Hybrid single-store setups are the most common pattern in this list.
- The published results come from operations: fewer manual orders, faster reorders, faster quotes.
- Each brand’s B2B flow was checked on its live site, so you can copy what’s actually running.
What do the best Shopify B2B stores have in common?
The best Shopify B2B stores decide early where wholesale buyers live. Some brands run a second Shopify store for trade accounts. Others add a gated B2B layer to the retail store. A third group builds around sales reps, quotes or a trade program. The features follow from that choice.
| Setup model | How buyers get access | Best for | Examples below |
|---|---|---|---|
| Separate wholesale storefront | Apply, get approved, log in to a second store | Brands with a distinct trade catalog or region | Angelus Direct, CeramicSpeed, Smithey |
| One-store hybrid | Log in to the retail store and see B2B prices | Brands selling the same products to both channels | AMR, Allied Medical, Mokobara, Filtrous |
| Rep, quote or trade program | Reps or quotes start the order, and the portal finishes it | Configured products and high-touch accounts | Russell Hendrix, Future Glass, The Conran Shop |
Notice who’s missing. Wholesale run entirely by email isn’t on this list, and that’s deliberate.
Separate wholesale storefront examples
A separate wholesale storefront is a second Shopify store that only approved buyers can enter. It keeps trade pricing and catalog fully apart from retail. The trade-off is that you’re managing two stores.
Angelus Direct for application-only wholesale
Angelus Direct used to take wholesale orders by fax and email. Today, shops apply on its wholesale page and approved buyers order from a separate login-gated store. Worldwide sales grew 10X within five years of moving operations to Shopify.
Key lesson: move wholesale out of email first. The CEO credits the portal with removing the step where order mistakes happened.
CeramicSpeed for dealer networks and field reps
The Danish bike-parts maker CeramicSpeed runs separate B2B storefronts for EUR and USD dealers, each behind an account login. Its travelling sales reps also order on dealers’ behalf, and they now place those orders 5% faster.
Key lesson: if reps order for dealers, design for both. Self-serve and rep-assisted ordering need the same catalog and prices.
Smithey Ironware for curated retail partners
Smithey sends new retailers through an application on its wholesale information page. Approved partners then buy from a dedicated, login-gated wholesale store. Smithey hasn’t published a metric, but the flow is a clean template.
Key lesson: split the page in two. Existing partners log in, new ones apply, and nobody hunts for the right door.
One-store hybrid examples (B2B and DTC together)
A one-store hybrid shows retail prices to the public and B2B prices to logged-in buyers, from one admin and one inventory. Most brands in this list run B2B and DTC from one store, and the results explain why.
AMR Hair & Beauty for multi-tier pricing
AMR Hair & Beauty sells over 6,000 products and runs ten B2B pricing tiers. Trade buyers apply for a trade account and see their tier after login. Since the switch, the Australian distributor has recorded a 77% rise in B2B average order value and a 200% increase in sales.
Key lesson: tier count isn’t the hard part. Automatic tier assignment at login is.
Allied Medical for trade and reseller accounts
Allied Medical’s account page asks which customer type you are, then routes you to trade login or a reseller application. The New Zealand supplier serves clinics and consumers from one store, and transactions across both channels rose 14% after the move.
Key lesson: ask buyers who they are on the login page. One question removes the guesswork for clinics and resellers.
Mokobara for private bulk-pricing portals
Mokobara, an Indian luggage brand, gives B2B buyers login-only access to a private portal with dynamic bulk pricing. There’s no public wholesale page at all. Revenue doubled year-on-year, and customer retention rose 30%.
Key lesson: a private portal doesn’t need a public front door. Invite-only works when sales sources the accounts.
Filtrous for a fast migration
Filtrous left BigCommerce and launched its wholesale storefront in 63 days. The lab-supplies brand keeps one store. Buyers create an account, log in for B2B pricing and request bulk quotes.
Key lesson: launch the core flow first. Account, price list and checkout can go live before every integration does.
Boost Auto for price lists and volume discounts
Boost Auto keeps its dealer program simple. Registered dealers sign in on the distributors page to see wholesale price lists and volume discounts. The parts brand turned a $5K investment into $1 million in sales within 24 months.
Key lesson: small teams can start with price lists plus quantity breaks. That covers most early dealer needs.
SANJO for exclusive partner catalogs
The Portuguese sneaker brand SANJO built an exclusive catalog for retail partners, with differentiated pricing and automatic partner discounts. Its public site doesn’t list a wholesale page, only a stockist locator. Retention rates rose 60%.
Key lesson: an exclusive catalog gives partners a reason to log in that a discount alone doesn’t.
Snyder Performance Engineering for replacing phone orders
Before Shopify, repair shops ordered Snyder’s parts by phone and email. Now they self-serve through a wholesale portal with real-time inventory. Back-office admin time fell 25%, and average customer spend rose 40%.
Key lesson: measure the hours you get back. For a small team, admin time is usually the first real win.
Dermalogica for professional reorders
Dermalogica Canada sells to skin therapists who resell its products in their own clinics. Alongside the B2B channel, they get an online course and the brand’s podcast. The average gap between reorders dropped from 46.9 days to 10.7.
Key lesson: give professionals a reason to visit between orders. Training content shortens the reorder cycle.
Rep, quote and trade-program examples
What if your best customers don’t want to self-serve at all? These four stores keep reps, quotes or account managers in the loop, then let the portal handle the routine work.
Russell Hendrix for sales-rep ordering
Russell Hendrix, Canada’s largest food service equipment supplier, manages 300+ customer groups. Its reps used to bypass the website and key orders into the ERP. Now they place orders 5x faster with draft orders, and B2B online order volume grew 43% in 12 months.
Key lesson: win your sales team first. Reps who use the store will promote it to customers.
Future Glass for configured quotes
Future Glass buyers used to send hand-drawn sketches for quotes. Now contractors enter dimensions in a railing configurator and add every part to the cart at once. Quoting time dropped 80%, and B2B sales grew 340% in 2024 over 2023.
Key lesson: when products need math, put the math in the store. A request-for-quote workflow is the lighter version of the same idea.
Tony’s Chocolonely for a branded partner portal
Tony’s Chocolonely serves retail partners through ChocoPortal, a branded portal built on Shopify. US businesses register on a separate registration page. The brand reports double-digit revenue growth across four markets, including 70% in the US.
Key lesson: a portal can carry the brand’s story. Partners buy into the mission along with the product.
The Conran Shop for designer trade programs
The Conran Shop launched its B2B site in September 2024. Designers and architects apply through a trade program form asking for company, VAT and project size. Conversion rates rose 54% after the Shopify move.
Key lesson: collect project details at signup. Account managers can qualify and price before the first call.
Which B2B features power these stores?
Six features show up again and again across these 15 stores. The table maps each one to the stores that use it, and to the B2Bridge plan that includes it.
| Feature | What it does | Seen at | B2Bridge plan |
|---|---|---|---|
| Price lists and customer groups | Shows each buyer group its own price after login | AMR, Russell Hendrix, Boost Auto | Professional |
| Gated access and registration | Hides prices or the store until a buyer is approved | Angelus Direct, Allied Medical, The Conran Shop | Professional |
| Volume discounts | Lowers unit price as quantity rises | Boost Auto, Mokobara | Professional |
| Sales Rep Portal | Lets reps order and manage accounts for buyers | Russell Hendrix, CeramicSpeed | Growth |
| Request for quote | Turns a buyer request into a priced draft order | Filtrous (bulk quotes) | Growth |
| Net terms and credit limits | Lets approved buyers pay later, within a limit | Future Glass (terms at checkout) | Professional, credit limits on Growth |
Each row has a deeper guide. Start with volume discounts, net payment terms and minimum order quantities if you’re building pricing rules this quarter.
How do you choose the right setup for your store?
Which model fits depends on two things: whether wholesale buyers need a different catalog, and how much of the order a rep still touches. Find the row that’s closest to your situation.
| If you… | Start with | Watch for |
|---|---|---|
| Sell the same products to retail and trade | One-store hybrid | Retail visitors seeing B2B prices |
| Need a different catalog, currency or brand voice for trade | Separate wholesale storefront | Double inventory and admin work |
| Sell configured or project-based products | Quote-led flow | Quotes that never convert to orders |
| Rely on reps for most revenue | Rep-assisted portal | Reps bypassing the store for the ERP |
| Plan more than 3 price segments | Unlimited price lists | Shopify’s 3-catalog cap below Plus |
The last row is the one that surprises growing brands. AMR runs ten tiers and Russell Hendrix runs 300+ customer groups. Plan for that number now, then pick a B2B customer portal that won’t force a rebuild later.
Build your Shopify B2B store with B2Bridge
If you’re running wholesale and retail from one Shopify store, the examples above point to the same foundation. Buyers need their own prices, a gated way in and a fast reorder path. B2Bridge gives you that in one app, and it doesn’t cap you as you grow.
- Unlimited price lists, customer groups and orders, from the Professional plan
- Price lists, volume discounts, net terms, registration forms and store lock in one app
- Sales Rep Portal, RFQ, credit limits and company accounts on Growth
- A Public API on Advanced for ERP sync and custom integrations
Brooklyn Bicycle Co. is one example. The brand runs variant-level wholesale prices and login-only landing pages for approved buyers, with orders syncing to NetSuite. See pricing: Professional $99, Growth $199 and Advanced $299 per month, with Enterprise custom and a 14-day free trial.
FAQs about Shopify B2B examples
Do I need Shopify Plus to build a store like these?
No. Since April 2026, native B2B runs on every paid Shopify plan, capped at 3 active catalogs below Plus. Apps add unlimited price lists. Compare options in our Shopify B2B vs Shopify Plus guide.
Should wholesale live in a separate Shopify store?
Only if trade buyers need a different catalog, currency or brand experience. Angelus Direct and Smithey split stores. Most brands here keep one store and gate B2B prices behind login.
How long does it take to launch a Shopify B2B store?
Weeks rather than months, for the core flow. Filtrous launched its wholesale storefront in 63 days, including the migration from BigCommerce. ERP and quote workflows usually add time after launch.
Which industries use Shopify B2B the most?
The examples here span beauty, medical supplies, food service equipment, auto parts, furniture and consumer goods. The shared trait is a brand selling to retailers, professionals or dealers alongside consumers.
How do these stores keep wholesale prices private?
Prices stay hidden until a buyer logs in. Buyers apply, the merchant approves them, and approval assigns a customer group. That group’s price list then appears on product pages, in the cart and at checkout.
As a Product Marketing Executive at B2Bridge, I focus on the Enterprise B2B Ecommerce domain. I leverage my understanding of product and user psychology to deliver customer-centric content that addresses business challenges and fuels growth.
