Selling wholesale on a headless Shopify store
A plain-English guide for Shopify brands that want to sell retail and wholesale from one fast, custom storefront.
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Written by B2Bridge and Weaverse, the visual builder for Shopify Hydrogen.
Why wholesale on headless needs its own guide
Headless gives you a faster store and full design freedom. Wholesale pricing lives behind the page, and that is where most headless B2B projects get stuck: the product page shows the wholesale price, but checkout charges retail.
This guide shows you what can go wrong, which setup fits your business, and how to test it before your first wholesale buyer logs in.
This guide is for you if…
You run headless
Your Hydrogen store is live and retailers keep asking for wholesale prices.
You sell wholesale on a theme
You want to go headless without breaking the wholesale flow your buyers use today.
You plan a wholesale channel
Your DTC brand runs on Hydrogen and wholesale is next on the roadmap.
You build for clients
Your agency ships Hydrogen storefronts and B2B clients ask how pricing works.
Discover what’s inside
Get instant access. No cost. No commitment. No spam.
- 01B2B and headless: two trends meeting
- 02Why selling wholesale on headless is hard
- 03Ways to run B2B on a headless store
- 04Demo on Maison: one wholesale order, step by step
- 05How Weaverse and B2Bridge work together
- 06Checklists by where you start
- 07Next step: book a setup call
Wholesale is the fastest-growing part of Shopify
+76%
B2B sales growth on Shopify, Q2 2026 vs Q2 2025
67%
of B2B buyers prefer to buy without a sales rep
3
active B2B catalogs on Shopify’s built-in B2B outside Plus
Sources: Zacks via Yahoo Finance (Aug 2026), Gartner survey of 646 B2B buyers (2026), Anatta (Sept 2026).
Two teams, one buying flow
Weaverse builds what the buyer sees. B2Bridge decides what the buyer pays.
Weaverse
Weaverse builds headless Shopify storefronts on Hydrogen, with a visual editor so teams change pages without a developer.
B2Bridge
An all-in-one Shopify B2B app: buyer groups, unlimited price lists, volume discounts, quick order, quotes, net terms and a sales rep portal.
Running headless and want to add wholesale?
Book a free setup call. Bring your price tiers and we will tell you which setup fits.
B2B Insights
Shopify Native B2B vs a B2B App: Do You Still Need One?
Shopify native B2B is the wholesale toolkit included in the Basic, Grow, Advanced and Plus
