The main Shopify B2B alternatives are B2Bridge, SparkLayer, Wholesale Gorilla, B2B Wholesale Hub, BSS B2B Wholesale Pricing and OroCommerce. The first five add wholesale to your current Shopify store on any plan, while OroCommerce replaces Shopify. The right pick depends on how many price lists you run, how many orders your reps place, and whether your ERP sets prices.
Shopify’s native B2B stopped being Plus-only on April 2, 2026. Basic, Grow and Advanced now include companies, payment terms and volume pricing. The catch is a cap of three active B2B catalogs. Unlimited catalogs still need Shopify Plus, from $2,300 a month on a three-year term.
Shopify B2B Alternatives at a Glance
Every option below runs on a standard Shopify plan except OroCommerce. Read the order cap and sales rep columns first, because those are the limits that bite as wholesale grows.
| Alternative | Starting price | Price lists | B2B order cap | Sales rep portal | ERP sync | App Store rating |
|---|---|---|---|---|---|---|
| Shopify native (non-Plus) | Included | 3 catalogs | None | No | No | n/a |
| Shopify Plus | $2,300/mo (3-yr term) | Unlimited | None | No | Via apps or middleware | n/a |
| B2Bridge | $99/mo | Unlimited | None | Unlimited reps, from $199 | Public API, $299 | 5.0 (27) |
| SparkLayer | Free (5 orders), paid from $49/mo | Unlimited on paid plans | 50 / 100 / 150 per month | 1 / 2 / 5 agents | API available | 4.9 |
| Wholesale Gorilla | $34.95/mo | Unlimited price rules | None | No | No | 4.8 (317) |
| B2B Wholesale Hub | $39/mo | Tag-based groups | None | No | No | 4.7 (705) |
| BSS B2B Wholesale Pricing | Free, paid from $29/mo | Per-customer lists at $99 | None | No | API at $99 | 4.9 (1,188) |
| OroCommerce | Quote-based | Unlimited | None | Built-in CRM | Enterprise | n/a |
Why Wholesale Brands Outgrow Shopify Native B2B
You outgrow native B2B the day you need a fourth price list. Non-Plus stores cap at three active B2B catalogs across all markets combined. Per-customer contract pricing needs its own catalog, so the fourth negotiated account breaks the model.
Two more gaps show up soon after. Shopify has no sales rep portal, meaning a login where reps order for assigned accounts at contract prices. It also ships no ERP sync, so prices set in NetSuite or Odoo don’t reach the storefront on their own.
Upgrading to Plus fixes the catalog cap, but it doesn’t fix reps or ERP sync. At $2,300 a month (or $2,500 on a one-year term), that’s a large bill for one limit. A Shopify B2B vs B2Bridge comparison shows which native features you’d keep either way.
What should you check before you shortlist an app?
What to Look for in a Shopify B2B Alternative
Start with the limit you’ll hit first, then work backward to price. Most wholesale brands run into one of the four walls below, and it’s rarely the one they planned for.
| Criterion | What to check | Why it matters |
|---|---|---|
| Price list limit | Unlimited, or a cap per plan | Each negotiated account needs its own list |
| Order and rep caps | Monthly B2B orders and rep seats per plan | Caps turn growth into forced upgrades |
| ERP sync | Public API, or native connector | Your ERP should stay the pricing source of truth |
| Hybrid storefront | Retail and wholesale in one store | One catalog and one inventory count |
Hybrid brands should weigh the last row heavily. Running B2B and B2C on one Shopify store keeps retail shoppers on public prices while logged-in buyers see their own. You maintain one product catalog instead of two.
Buyer tools matter too. Quick order forms, net terms at checkout and request for quote workflows decide whether buyers reorder online or call your team.
The 6 Best Shopify B2B Alternatives
Each app below solves a different wall, and the order reflects how far each one scales before you hit a cap or a missing feature.
B2Bridge for Unlimited Wholesale at Scale
B2Bridge is an all-in-one B2B app that keeps price lists, customer groups and B2B orders unlimited on every plan, so selling more wholesale won’t trigger an upgrade.
- Best for: Hybrid brands and distributors that run many contract accounts and a field sales team.
- Standout features:
- Unlimited catalogs, price lists and B2B orders from Professional
- Sales Rep Portal with unlimited reps, RFQ, company accounts and credit limits on Growth
- Public API for NetSuite, Zoho or an in-house ERP on Advanced
- Brooklyn Bicycle Co. uses it to sync orders and fulfillment with NetSuite
- Considerations: Setup runs as a guided project. For a single wholesale discount tier, a lighter app is faster.
- Pricing: Professional $99, Growth $199, Advanced $299, Enterprise custom. 14-day trial on every plan.
Running a headless store? B2Bridge is the first Shopify B2B app built into a Weaverse Hydrogen theme. Buyer-group prices and volume discounts show on your Weaverse Hydrogen storefront, and buyers pay the same price at checkout. See the headless B2B guide.
SparkLayer for Fast Setup on Low Order Volume
SparkLayer adds a B2B ordering portal to any Shopify plan, with unlimited price lists on every paid tier. It’s quick to launch and polished for buyers.
- Best for: Brands processing under 150 B2B orders a month with a small sales team.
- Standout features:
- Unlimited price lists on Starter, Growth and Pro
- Sales agent ordering on paid plans
- Quoting engine, a $49/month add-on below Pro
- Considerations: Orders cap at 50, 100 or 150 a month by plan. Agents cap at 1, 2 or 5, with $39 per extra agent on Pro. Enterprise starts at $499.
- Pricing: Free Basic (5 orders, 3 price lists), then $49, $149 and $299. See our full B2Bridge vs SparkLayer comparison.
Wholesale Gorilla for Simple Price Rules
Wholesale Gorilla is a long-running wholesale app built around price rules for approved customers. It’s simple to configure and has hands-on support.
- Best for: Stores that need wholesale pricing and net terms without rep tooling.
- Standout features:
- Unlimited price rules and customer price groups on every plan
- Quick order form, net terms and CSV price upload from Advanced
- Volume discounts and store locks on Premium
- Considerations: No sales rep portal or ERP API. Volume discounts only unlock on the $149.95 plan.
- Pricing: Lite $34.95, Advanced $69.95, Premium $149.95. Compare more Wholesale Gorilla alternatives.
B2B Wholesale Hub for Budget Tag-Based Pricing
B2B Wholesale Hub by Orbit, formerly B2B Wholesale Club, sets wholesale discounts by customer tag. It’s one of the oldest apps in the category, live since 2015.
- Best for: Merchants adding a first wholesale tier at low cost.
- Standout features:
- Percentage discounts and quick order form from Basic
- Net 15 and Net 30 terms, variant pricing and order minimums from Professional
- Product locking and analytics on Premium
- Considerations: The listing shows no sales rep feature and no ERP API.
- Pricing: Basic $39, Professional $69, Premium $99. Read our B2B Wholesale Hub review.
BSS B2B Wholesale Pricing for Low-Cost Custom Pricing
BSS B2B Wholesale Pricing covers custom pricing, registration and net terms at the lowest entry price on this list. It’s built by BSS Commerce, which also owns B2Bridge.
- Best for: Growing wholesale stores that need pricing rules and tax control on a tight budget.
- Standout features:
- Unlimited volume, quantity break and custom pricing rules from $29
- Tax-exempt checkout, order limits and net terms on Advanced
- Per-customer price lists and an ERP pricing API on Platinum
- Considerations: No sales rep portal. Rep-led wholesale teams will need another tool.
- Pricing: Free plan, then Essential $29, Advanced $49, Platinum $99.
OroCommerce for a Full Replatform
OroCommerce is a standalone B2B commerce platform, not a Shopify app. Its built-in CRM handles buyer hierarchies, approvals and quotes natively.
- Best for: Enterprises ready to leave Shopify for a B2B-first stack.
- Standout features:
- Corporate accounts with roles and approval workflows
- Built-in CRM tied to commerce data
- Deep ERP integrations
- Considerations: You rebuild the storefront and migrate all data. Expect a long project and retraining.
- Pricing: Quote-based. See Shopify vs OroCommerce for the trade-offs.
What Each Alternative Costs by Wholesale Scenario
Monthly app cost shifts sharply once you add reps and order volume. The table below uses list prices verified on October 15, 2026, and excludes your Shopify plan.
| Scenario | Shopify native / Plus | SparkLayer | B2Bridge |
|---|---|---|---|
| 2 price lists, 30 orders/mo, no reps | $0 (native) | $49 (Starter) | $99 (Professional) |
| 10 price lists, 120 orders/mo, 3 reps | $2,300 (Plus), no rep portal | $299 (Pro) | $199 (Growth) |
| 40 price lists, 400 orders/mo, 8 reps, ERP | $2,300 (Plus), no rep portal | From $499 (Enterprise) | $299 (Advanced) |
The small scenario favors native B2B or SparkLayer, and if you run two price lists with no reps, you don’t need B2Bridge yet. The picture flips past 150 orders or 5 reps, where SparkLayer moves to Enterprise pricing and B2Bridge stays flat. A dedicated Shopify sales rep portal is often the feature that decides the middle row.
Which scenario sounds like your next 12 months?
How to Choose the Right Shopify B2B Alternative
Pick the tool that matches the limit you’ll hit next, rather than the one you’re hitting today.
- Testing wholesale demand. Start on Shopify native B2B. Three catalogs cover a pilot.
- One or two discount tiers. Wholesale Gorilla, B2B Wholesale Hub or BSS B2B Wholesale Pricing keep costs under $100.
- Many contract accounts and a sales team. B2Bridge keeps price lists, orders and reps unlimited.
- Low order volume, polished portal. SparkLayer works well under 150 orders a month.
- Leaving Shopify entirely. OroCommerce, with a full migration budget.
Still comparing apps side by side? Our best Shopify B2B apps guide ranks them by feature, and SparkLayer alternatives covers brands leaving SparkLayer specifically.
Scale Wholesale Without Limits with B2Bridge
B2Bridge keeps your wholesale unlimited at scale. Price lists, customer groups and B2B orders never cap, so growth never forces a plan change.
It’s also all-in-one, so you’re not stacking separate apps for pricing, net terms, quick order and RFQ. On Growth and above, your reps get a Sales Rep Portal, and Advanced connects your ERP through a public API.
- Unlimited catalogs, price lists and B2B orders on every plan
- Sales Rep Portal with unlimited reps from $199
- Public API for NetSuite, Zoho or a custom ERP from $299
- Guided onboarding from discovery to launch
Book A Demo to see how B2Bridge fits your wholesale workflow.
Frequently Asked Questions About Shopify B2B Alternatives
Does Shopify have a built-in B2B platform?
Yes. Since April 2026, native B2B runs on Basic, Grow, Advanced and Plus. Non-Plus plans cap at three active B2B catalogs, while Plus unlocks unlimited catalogs and direct company assignment.
Do you need Shopify Plus to sell wholesale on Shopify?
No. Native B2B works on every plan. You’ll only need Plus, or an app with unlimited price lists such as B2Bridge, once you run more than three catalogs.
What is the cheapest Shopify B2B alternative?
Shopify native B2B is free on every plan up to three catalogs. Among apps, SparkLayer and BSS B2B Wholesale Pricing offer free plans, and paid wholesale apps start around $29 to $49 a month.
Which Shopify B2B app has no order limits?
B2Bridge, Wholesale Gorilla, B2B Wholesale Hub and BSS B2B Wholesale Pricing don’t cap monthly B2B orders. SparkLayer caps orders at 50, 100 or 150 a month depending on plan.
Can you run B2B and B2C on the same Shopify store?
Yes. Native B2B and every app on this list support one storefront. Retail shoppers see public prices, while approved wholesale buyers log in to see their own prices and net terms.
What is a B2B sales rep portal?
A sales rep portal lets reps log in, order for assigned wholesale accounts at contract prices, reorder from history and track commission. Shopify native doesn’t have one, and B2Bridge includes it from Growth.
As a Product Marketing Executive at B2Bridge, I focus on the Enterprise B2B Ecommerce domain. I leverage my understanding of product and user psychology to deliver customer-centric content that addresses business challenges and fuels growth.
