The best Faire alternatives for wholesale brands in 2026 are B2Bridge for Shopify brands that want a commission-free wholesale channel, Ankorstore for selling to European retailers, JOOR for fashion brands and IndieMe for handmade goods. Which one fits depends on whether you still need new retailers or mainly want to keep more margin on reorders.
Faire is a wholesale marketplace that connects brands with independent retailers, handles payment and offers retailers 60-day terms. It’s a strong launchpad. This guide covers why growing brands look beyond it, what each alternative costs, and how to run a marketplace and your own wholesale store side by side.
Why do brands look for Faire alternatives?
Brands look for Faire alternatives when marketplace fees start eating the margin on repeat orders. In North America, Faire charges 15% commission on marketplace orders plus a one-time $10 fee on a retailer’s first order, according to Faire’s fee page. A payment processing fee of 1.9% to 3.5% plus $0.30 comes on top, depending on how fast you want to be paid.
Run the math on a $1,000 first order. You give up $160 before processing. On a $1,000 reorder from the same store, you still give up $150. Faire Direct lowers that to 0% for retailers you bring yourself, but only when their first order goes through your referral link.
Channel risk is the other reason. Tundra closed in 2023, and Abound was absorbed into Carro. Shopify’s Handshake marketplace is gone too. In September 2026, Creoate entered UK administration. When a marketplace closes, your stockist relationships stay behind.
Faire alternatives at a glance
This table compares the seven alternatives by type, fee model and best fit as of September 2026.
| Platform | Type | Fee model | Best for |
|---|---|---|---|
| B2Bridge | Shopify B2B app | Flat monthly plan, 0% commission | Shopify brands keeping repeat retailers direct |
| Shopify B2B | Native Shopify | Included in your plan | Shopify stores with up to three price tiers |
| SparkLayer | Multi-platform B2B app | Free plan, paid from $49/mo | Brands on BigCommerce, Wix or WooCommerce |
| Ankorstore | European marketplace | 0% commission, 3% payment fee | Reaching retailers across Europe |
| JOOR | Fashion wholesale network | Subscription, no order commission | Seasonal fashion collections |
| NuORDER | Wholesale network and ordering | Custom quote | Lifestyle brands selling to department stores |
| IndieMe | Handmade marketplace | $59/mo flat, 0% commission | Handcrafted goods made in the US and Canada |
The 7 best Faire alternatives
These alternatives split into two groups. The first three give you your own wholesale channel with no commission. The last four are marketplaces or networks that still help you find new buyers.
1. B2Bridge for Shopify brands that want a commission-free wholesale channel
B2Bridge is an all-in-one Shopify B2B app that turns your existing store into a wholesale channel for retailers you already know. It holds a 5.0 rating from 26 reviews on the Shopify App Store and carries the Built for Shopify badge.
Best for: Shopify brands moving repeat stockists off marketplace commission
Standout features:
- Unlimited B2B catalogs and customer-specific price lists
- Wholesale registration with gated pricing
- Net terms and credit limits, so you can match marketplace payment terms
- Quick order by CSV and a Sales Rep Portal
Considerations: It won’t find new retailers for you, so it works best alongside a discovery channel.
Pricing: Professional $99/mo, Growth $199/mo, Advanced $299/mo, Enterprise custom, with a 14-day free trial.
2. Shopify B2B for stores with a few wholesale price tiers
Shopify B2B is the wholesale toolset built into Shopify, available on Basic, Grow and Advanced since April 2, 2026, per the Shopify Changelog. There’s no commission on orders beyond your normal Shopify costs.
Best for: Small wholesale programs with one or two price tiers
Standout features:
- Company profiles with locations and buyer roles
- Net terms from Net 7 to Net 90
- Quantity rules and price breaks
- A quick order list for reorders
Considerations: Non-Plus plans allow 3 active B2B catalogs across all markets, and there’s no built-in quote request flow.
Pricing: Included in your Shopify plan. Unlimited catalogs need Shopify Plus, from $2,300/mo on a 3-year term.
3. SparkLayer for brands outside Shopify
SparkLayer is a B2B layer that adds wholesale ordering to Shopify, BigCommerce, Wix and WooCommerce stores. It’s rated 4.9 from 384 reviews on the Shopify App Store.
Best for: Brands on more than one ecommerce platform
Standout features:
- Sales Rep Portal and Quoting Engine
- Registration forms with approval workflows
- AI cart that builds orders from emailed POs
- Integrations with Cin7, Linnworks and Xero
Considerations: Paid plans cap monthly orders (50 on Starter, 150 on Pro), and quoting is Pro only.
Pricing: Free Basic plan (3 price lists, 5 orders a month). Starter $49/mo, Growth $149/mo, Pro $299/mo, Enterprise from $499/mo.
4. Ankorstore for reaching European retailers
Ankorstore is a European wholesale marketplace that says it reaches 300,000 independent retailers in 28 countries. Since December 10, 2025, it has charged brands 0% commission and a 3% payment fee, according to Ankorstore.
Best for: Brands expanding into European independent retail
Standout features:
- 0% commission on all orders under the current model
- Up to 90-day payment terms for retailers
- Brands set their own minimum order and free-shipping threshold
- Separate tools for orders from retailers you bring
Considerations: Some older Ankorstore help pages still list commission rates, so confirm the terms in your own contract.
Pricing: 0% commission plus a 3% payment fee.
5. JOOR for fashion brands running seasonal sell-ins
JOOR is a digital wholesale platform for fashion and lifestyle brands, built around showrooms and seasonal buying. It reports 14,000+ brands and 700,000 buyers across 150 countries on its pricing page.
Best for: Fashion brands selling collections to boutiques and department stores
Standout features:
- Digital showrooms and line sheets
- Assortment and buy-sheet tools for seasonal sell-ins
- No commission taken on orders
- Access to JOOR’s retail buyer network
Considerations: Pricing isn’t public, and the workflow suits seasonal collections more than steady replenishment.
Pricing: Starter, Pro and Enterprise plans on request. JOOR Pay carries a transaction fee.
6. NuORDER for lifestyle brands selling to large retail accounts
NuORDER by Lightspeed is a wholesale ordering platform and network built around branded wholesale sites and retail buying. Its Exclusive Retail Network includes accounts such as Nordstrom and Saks.
Best for: Brands with department store and large retail accounts
Standout features:
- Branded wholesale site with account-specific pricing
- Assortment planning tools for retail buyers
- Integrations with 120+ ERP, PLM and POS systems
- Access to the Exclusive Retail Network
Considerations: Setup is heavier than a store app, and pricing is quote-only.
Pricing: Custom quote. A limited free version covers brands that sell only to its Exclusive Retail Network.
7. IndieMe for handmade brands in the US and Canada
IndieMe is a juried wholesale marketplace for original handcrafted products made in the US and Canada. It charges a flat monthly fee instead of commission.
Best for: Makers who’d rather budget a fixed fee than give up a share of each order
Standout features:
- 0% commission and no listing fees
- Up to 500 SKUs per store
- Retail buyers are vetted before they can shop
- Predictable cost at any order volume
Considerations: Only handcrafted goods qualify, and you pay a $25 jury fee to apply.
Pricing: $59/mo flat, with a cheaper annual plan.
Wholesale marketplace vs your own wholesale store
A marketplace is best at finding new retailers, and your own wholesale store is best at keeping them profitable.
| Wholesale marketplace | Your own wholesale store | |
|---|---|---|
| New retailer discovery | Built in | You drive it |
| Cost per order | Commission or payment fee on each order | Flat app or plan fee |
| Buyer relationship | Mediated by the platform | Direct, with your own data |
| Pricing control | Within platform rules | Any price list, tier or term |
| Payment terms | Set by the platform | Net terms you choose |
| Channel risk | Terms or the platform can change | You own the channel |
Most growing brands use both. They let a marketplace bring in first orders, then invite repeat stockists to reorder on a B2B and B2C hybrid store. The reorder is where the commission savings add up.
How to choose the right Faire alternative
Do you still need new retailers, or do you mainly need to keep more margin on the ones you have? Answer that first, then work through these checks.
- Split your wholesale revenue into first orders and reorders. A high reorder share points to your own channel.
- Price your average order under each fee model, including processing and payment fees.
- Match the platform to your region. Ankorstore covers Europe, while JOOR and NuORDER cover fashion and department stores.
- Check whether you can offer net terms without the marketplace. B2B apps with credit limits let you match Faire’s 60-day terms on your own store.
- Avoid relying on one platform. Recent closures show how fast a channel can disappear.
Move your repeat wholesale orders to Shopify with B2Bridge
If you sell on Shopify, you can keep Faire for discovery and move repeat stockists to your own store. B2Bridge gives them a gated wholesale portal with their own prices and terms, at a flat monthly price.
- Unlimited B2B catalogs and price lists, with no commission on orders
- Wholesale registration, quick order and net terms in one app
- A Sales Rep Portal, RFQ and credit limits from the Growth plan
- ERP sync and a Public API on Advanced
Brooklyn Bicycle used B2Bridge to launch a gated B2B portal with NetSuite sync. See every tier on the B2Bridge pricing page.
FAQs about Faire alternatives
Is there a Faire alternative with no commission?
Yes. Ankorstore charges 0% commission plus a 3% payment fee, and IndieMe charges a flat $59 a month. Selling through your own store with a B2B app also removes commission, but you find the retailers yourself.
What happened to Tundra?
Tundra, a zero-commission wholesale marketplace, stopped taking orders in July 2023 and shut down. Abound and Shopify’s Handshake also closed or merged into other companies around the same time.
Can I sell on Faire and my own wholesale store at the same time?
Yes. Many brands use Faire to win first orders and their own store for reorders. Faire’s brand pages don’t list an exclusivity requirement, but check the current terms before you move retailers.
Is Creoate still operating?
Creoate Limited entered administration in the UK on September 10, 2026, according to a notice on its brand page. Brands selling there should check payouts and plan for another channel before relying on it.
How do I offer net terms without Faire?
Use a B2B app that supports net terms and credit limits on your own store. You approve each retailer, set a limit, and invoice on terms such as net 30 or net 60.
As a Product Marketing Executive at B2Bridge, I focus on the Enterprise B2B Ecommerce domain. I leverage my understanding of product and user psychology to deliver customer-centric content that addresses business challenges and fuels growth.
