The best B2B wholesale platforms for 2026 are B2Bridge for Shopify brands selling retail and wholesale at scale, Shopify B2B for stores with a few price tiers, SparkLayer for brands on several ecommerce platforms and OroCommerce for complex distributors. The right pick depends on where your buyers order today and how many price tiers you run.
A B2B wholesale platform is software that lets you sell in bulk to other businesses online, with account-specific prices, gated catalogs, order minimums and payment terms. This list compares eight options across four platform types, with verified pricing, caps and trade-offs for each.
What makes a B2B wholesale platform different?
Why can’t a retail store with a discount code handle wholesale? Because trade buyers need rules that a B2C checkout was never built to apply.
A retail store shows one price to everyone. A wholesale platform shows a distributor one price and a boutique another, and it hides wholesale products from the public entirely. It enforces case packs and minimums. It also lets approved buyers pay on invoice, often on net 30 or net 60 terms, instead of by card at checkout.
The platforms on this list fall into four types. Marketplaces bring you new buyers but own the relationship. Wholesale networks connect brands with retail buyers. Standalone B2B platforms replace your whole store. B2B apps add wholesale to the store you already run, which is the fastest route for brands selling both retail and wholesale.
What to look for in a B2B wholesale platform
The best B2B wholesale platform removes manual work for your team and your buyers. Check each candidate against these criteria before you book demos.
| Criterion | What to check |
|---|---|
| Customer-specific pricing | Price lists by customer, group or company, with no low cap |
| Gated access | Wholesale products and prices hidden until you approve a buyer |
| Fast ordering | Quick order form, CSV upload or one-click reorders |
| Payment terms | Net terms and credit limits per account |
| Quotes and reps | Request for quote and sales rep ordering |
| Integrations | Native sync with your ERP or accounting system |
| Caps at scale | Limits on catalogs, orders per month or sales rep seats |
The last row is the one most buyers skip. Free and entry plans often stop at a handful of price lists or orders, and the upgrade lands right when wholesale starts working.
The 8 best B2B wholesale platforms
These eight platforms cover the main ways brands sell wholesale online, ranked by fit for growing brands that sell both retail and wholesale.
1. B2Bridge for Shopify brands selling retail and wholesale at scale
B2Bridge is an all-in-one Shopify B2B app that adds wholesale pricing, gated catalogs and B2B ordering to any Shopify plan. It holds a 5.0 rating from 26 reviews on the Shopify App Store and carries the Built for Shopify badge.
Best for: Hybrid B2C and B2B brands that expect to outgrow three catalogs
Standout features:
- Unlimited B2B catalogs and customer-specific price lists
- Quick order by CSV, net terms and credit limits
- Sales Rep Portal and company account portal
- Public API for ERP sync
Considerations: It runs on Shopify only, and RFQ and credit limits start on the Growth plan.
Pricing: Professional $99/mo, Growth $199/mo, Advanced $299/mo, Enterprise custom, with a 14-day free trial.
2. Shopify B2B for merchants with a few price tiers
Shopify B2B is the wholesale toolset built into Shopify itself, available on Basic, Grow and Advanced since April 2, 2026, according to the Shopify Changelog. You manage companies and payment terms from the same admin as retail.
Best for: Shopify stores with up to three wholesale price tiers
Standout features:
- Company profiles with locations and buyer roles
- Net terms from Net 7 to Net 90, plus PO numbers
- Quantity rules, price breaks and a quick order list
- Checkout to draft order for review
Considerations: Non-Plus plans allow 3 active B2B catalogs across all markets combined, and there’s no built-in quote request flow.
Pricing: Included in your Shopify plan. Unlimited catalogs need Shopify Plus, from $2,300/mo on a 3-year term.
3. SparkLayer for brands on more than one ecommerce platform
SparkLayer is a B2B layer that runs on Shopify, BigCommerce, Wix, WooCommerce and custom sites. It’s rated 4.9 from 384 reviews on the Shopify App Store.
Best for: Brands outside Shopify or on Xero and QuickBooks accounting
Standout features:
- Sales Rep Portal and Quoting Engine
- Registration forms with approval workflows
- AI cart that builds orders from emailed POs and spreadsheets
- Integrations with Cin7, Linnworks, Unleashed and Xero
Considerations: Paid plans cap monthly orders (50 on Starter, 150 on Pro), and quoting and API access are Pro only.
Pricing: Free Basic plan (3 price lists, 5 orders a month). Starter $49/mo, Growth $149/mo, Pro $299/mo, Enterprise from $499/mo.
For a side-by-side view, see our B2Bridge vs SparkLayer comparison.
4. Wholesale Gorilla for simple wholesale pricing on Shopify
Wholesale Gorilla is a Shopify app focused on wholesale price rules and customer groups. It’s rated 4.8 from 317 reviews on the Shopify App Store.
Best for: Small Shopify wholesalers who mainly need price rules
Standout features:
- Unlimited price rules and customer price groups
- Pricing at store, collection, product or variant level
- Wholesale shipping rules and order limits
- Quick order form and net terms from the Advanced plan
Considerations: Its listing names no sales rep portal or ERP integration, and volume discounts and store locks need Premium.
Pricing: Lite $34.95/mo, Advanced $69.95/mo, Premium $149.95/mo, with a 21-day free trial.
5. BigCommerce B2B Edition for mid-market wholesalers ready to replatform
BigCommerce B2B Edition is BigCommerce’s Enterprise plan bundled with B2B tools for buyer portals, quoting and company hierarchies. It suits wholesalers who want B2B depth on a SaaS platform.
Best for: Mid-market wholesalers willing to move to BigCommerce
Standout features:
- Buyer portal with company hierarchies and approval workflows
- Built-in CPQ quoting
- Sales reps can place orders as a buyer account
- Multi-storefront and headless support
Considerations: Coming from Shopify means a full store migration, and pricing isn’t published.
Pricing: Custom quote on the Enterprise plan.
6. OroCommerce for complex distributors and manufacturers
OroCommerce is a B2B-first commerce platform that bundles ecommerce, CRM, PIM and marketplace tools under one license. It’s built for account structures that most SaaS tools can’t model.
Best for: Large distributors with in-house IT and deep ERP needs
Standout features:
- No limits on catalogs, SKUs or customer accounts
- Built-in CRM and PIM
- Connectors for SAP, Microsoft Dynamics and NetSuite
- Cloud, private cloud or on-premise hosting
Considerations: It’s a full replatform, and pricing is quote-only.
Pricing: Custom, priced on GMV bands. Enterprise plans include 25 admin users.
7. NuORDER for fashion and lifestyle brands selling to retailers
NuORDER by Lightspeed is a wholesale ordering platform and network built around digital line sheets and retail buying. Its workflow centers on seasonal collections sold to department stores and boutiques.
Best for: Collection-based brands selling to large retail accounts
Standout features:
- Branded wholesale site with account-specific pricing
- Assortment planning tools for retail buyers
- An Exclusive Retail Network that includes Nordstrom and Saks
- Integrations with 120+ ERP, PLM and POS systems
Considerations: Pricing is quote-only, and the setup is heavier than a store app.
Pricing: Custom quote. A limited free version covers brands that sell only to its Exclusive Retail Network.
8. Faire for finding new independent retailers
Faire is a wholesale marketplace that connects brands with independent retailers and gives those retailers 60-day payment terms. It brings you buyers you don’t have yet.
Best for: Brands that want new retail accounts without a sales team
Standout features:
- Free to join
- Net 60 terms for retailers while you choose your payout speed
- 0% commission on retailers you bring through Faire Direct
- A Shopify app that syncs products and orders
Considerations: Faire owns discovery on the marketplace, and you pay 15% commission on marketplace orders plus a $10 fee on first orders in North America.
Pricing: Free to join. 15% commission on marketplace orders, with payment processing from 1.9% + $0.30 to 3.5% + $0.30 depending on payout speed.
B2B wholesale platforms compared
This table summarizes the eight platforms by type, fit and starting price as of September 2026.
| Platform | Type | Best for | Starting price | Shopify rating |
|---|---|---|---|---|
| B2Bridge | Shopify app | Hybrid brands at scale | $99/mo | 5.0 (26) |
| Shopify B2B | Native Shopify | Up to 3 price tiers | Included in plan | n/a |
| SparkLayer | Multi-platform app | Non-Shopify or multi-platform stores | Free, paid from $49/mo | 4.9 (384) |
| Wholesale Gorilla | Shopify app | Simple price rules | $34.95/mo | 4.8 (317) |
| BigCommerce B2B Edition | SaaS platform | Mid-market replatform | Custom | n/a |
| OroCommerce | Standalone B2B platform | Complex distribution | Custom | n/a |
| NuORDER | Wholesale network | Fashion and lifestyle | Custom | n/a |
| Faire | Marketplace | Finding new retailers | 15% commission | n/a |
How to choose the right B2B wholesale platform
Where will your wholesale business be in two years? Start there, because switching platforms mid-growth costs more than choosing well now.
- Count your customer groups, price tiers and regions. That number tells you whether a three-catalog cap works.
- Check your current store. If you already sell on Shopify, an app keeps one catalog and one inventory pool, and our guide to running B2B and B2C in one Shopify store covers the setup.
- List the workflows you can’t live without. Net terms, RFQ and sales rep ordering are where cheaper tools differ most.
- Confirm which ERPs sync natively and which need middleware.
- Price the plan you’ll need in a year, including caps on orders and rep seats.
If you’re weighing native tools against Plus, our Shopify B2B vs Shopify Plus breakdown shows where each limit sits.
Run wholesale from your Shopify store with B2Bridge
If you already sell on Shopify, you don’t need a second store or a new platform to sell wholesale. B2Bridge turns your existing store into a B2B wholesale platform built for brands that expect to outgrow native limits.
- Unlimited B2B catalogs and price lists on every plan
- Pricing, gated catalogs, quick order and net terms in one app
- A Sales Rep Portal, RFQ and credit limits from the Growth plan
- ERP sync and a Public API on Advanced
Brooklyn Bicycle used B2Bridge to launch a gated B2B portal with NetSuite sync. See the plans on the B2Bridge pricing page, or talk to the team about your setup.
FAQs about B2B wholesale platforms
What is the difference between a B2B wholesale platform and a B2B marketplace?
A B2B marketplace lists many sellers and owns the buyer relationship. A B2B wholesale platform is your own branded channel, where you control pricing, terms and customer data for the buyers you approve.
Do I need Shopify Plus to sell wholesale on Shopify?
No. Since April 2026, Basic, Grow and Advanced plans include native B2B with up to three active catalogs. You’ll need Plus or a B2B app once you want more catalogs or company-level catalog assignment.
Can I sell B2B and B2C from the same store?
Yes. Shopify’s native B2B or a B2B app lets retail shoppers see standard prices while approved wholesale buyers log in to see theirs. Both channels run from one Shopify admin and one inventory pool.
How long does it take to launch a B2B wholesale platform?
An app on an existing store can go live in days once price lists and buyer accounts are set up. Standalone platforms often take months because they need custom integration work and an implementation partner.
Is a free B2B wholesale platform enough?
A free plan works for testing wholesale with a few accounts. Most free tiers cap price lists or monthly orders, so check the limits against the volume you expect in your first year.
As a Product Marketing Executive at B2Bridge, I focus on the Enterprise B2B Ecommerce domain. I leverage my understanding of product and user psychology to deliver customer-centric content that addresses business challenges and fuels growth.
