Free Download Wholesale Pricing Mastery Ebook
Unlock strategies and formulas to set wholesale prices that secure an optimal 30% – 50% profit margin.
Suitable for wholesale brands refining their pricing strategy, or DTC brands planning to expand into B2B and needing essential pricing foundations.
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Discover What’s Inside: Ebook Outline
From the fundamentals of calculating wholesale prices and profit margins, to step-by-step pricing formulas and advanced B2B pricing strategies. Learn to build your own pricing calculator in Google Sheets, tackle common pricing challenges, and explore practical tools like B2Bridge to strengthen and future-proof your B2B pricing approach.
CHAPTER 1: Introduction The Strategic Imperative of Wholesale Pricing
Learn why wholesale pricing is far more than a number — it shapes brand positioning, drives retailer partnerships, and acts as a critical lever for sustainable profit in B2B.
CHAPTER 2: Elements of Wholesale Price Calculation
— COGS & COGM
— Overhead & Operating Costs
— Optimal Profit Margins
— External Influences
CHAPTER 3: Step-by-Step B2B Pricing Calculation with Formulas
— Cost-Plus Pricing Model
— Target Profit Margin Pricing Model
— Unit Pricing
CHAPTER 4: Advanced Wholesale Pricing Strategies for B2B Growth
— Value-Based Pricing
— Competitive Pricing
— Volume and Tiered Pricing
— Other Strategic Approaches
CHAPTER 5: Building Your Wholesale Pricing Calculator in Google Sheets
Step-by-step guidance to set up a practical Google Sheets calculator, helping you manage profit margins, discounts, and taxes with clarity and control.
CHAPTER 6: Overcoming Common Challenges in B2B Wholesale Pricing
— Manual Processes & Data Inconsistencies
— Customer Segmentation & Price List Management
— Strategies for Gaining Competitor Insights
— Maintaining Profitability Amidst Market Fluctuations
— Mastering Price Negotiations with B2B Buyers
CHAPTER 7: Empowering Your B2B E-commerce with B2Bridge
— Introducing B2Bridge: A Shopify Solution for Seamless B2B Operations
— B2Bridge’s Core B2B Pricing Features
CHAPTER 8: Conclusion Future-Proofing Your B2B Wholesale Pricing Strategy
Discover why modern pricing must be dynamic and data-driven — and how tools like B2Bridge can help turn pricing into a strategic engine for growth.
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Learn how to price your B2B products for optimal profit margin
B2B Insights
How To Calculate Selling Price Using Markup Percentage
To determine the selling price using a markup percentage, first calculate the markup amount by
