CUSTOMER STORY
How Park Store Unified Retail, Wholesale, and Internal Purchasing on Shopify
Park Store previously managed retail sales on Shopify while wholesale and internal employee purchasing operated through separate Volusion websites.
With B2Bridge, the organization brought all three purchasing workflows into one Shopify store—while preserving customer-specific pricing, net payment terms, controlled product access, departmental approvals, and specialized checkout requirements.
About Park Store
Park Store is operated by the Golden Gate National Parks Conservancy, the official nonprofit partner of the National Park Service in the Golden Gate National Recreation Area.
The organization offers books, apparel, gifts, educational products, and park-inspired merchandise connected to destinations such as the Golden Gate Bridge, Alcatraz, Muir Woods, and the Presidio.
Every purchase supports conservation, habitat restoration, educational programs, and improved visitor experiences across the Golden Gate national parks.
Location
United States
Industry
Nonprofit Retail, Gifts, Apparel & Educational Products
Business model
B2C, B2B & Internal Purchasing
Platform
Shopify
Previous Systems
Shopify for retail; Volusion for wholesale and internal sales
Wholesale Catalog
Approximately 200 products
The challenge
Park Store needed to consolidate three different ecommerce operations into Shopify without forcing every customer through the same pricing, catalog, payment, and approval process.
The organization faced four major challenges.
Challenge #1
Moving Wholesale Orders From Volusion to Shopify
Wholesale buyers needed to apply for access, upload tax documents, receive approved pricing, order on net terms, and submit orders before final shipping costs were known. Staff also needed to review and edit each order before sending the final invoice.
Challenge #2
Supporting Two Purchasing Workflows Under One Employee Account
Employees used the same account for both personal and department purchases. Personal orders required employee discounts and immediate card payment, while department orders used separate pricing, internal billing, and additional accounting information.
Challenge #3
Show the Right Products to the Right Buyers
Retail customers, wholesale buyers, and departments each needed access to different products. Private wholesale items and uniform-tagged products also had to stay hidden from unauthorized customers and storefront search results.
Challenge #4
Custom Checkout Experience for for Department Purchases
Department orders required a custom checkout with additional fields for internal accounting and approval. Park Store also needed predefined shipping locations, each with a fixed tax rate applied automatically.
How the solution work?
B2Bridge customized Park Store’s Shopify setup around its wholesale, employee, and departmental purchasing requirements.
USE CASE #1
Bringing Wholesale Ordering Into Shopify
B2Bridge created a controlled wholesale workflow inside the existing Shopify store. Prospective wholesale customers apply through a dedicated registration form and upload their reseller or tax documentation. Park Store staff review each application before approving access.
Once approved, wholesale buyers can:
- Log in to access the private wholesale catalog
- View their assigned wholesale pricing
- Place orders using net payment terms
- Submit orders without paying immediately
- Receive an invoice after shipping and order details are finalized
Instead of sending orders directly into standard fulfillment, wholesale purchases follow a draft order workflow. This allows Park Store staff to:
- Review submitted products and quantities
- Adjust an order when inventory changes
- Select the correct shipping method
- Add shipping costs after packing
- Send the final invoice to the customer
During checkout, the shipping fee is displayed as TBD — To Be Determined rather than showing an inaccurate rate.
Outcome: Park Store preserved its existing wholesale payment and fulfillment process while moving the operation from Volusion into Shopify.
USE CASE #2
Applying Two Price Lists to One Employee Account
B2Bridge introduced a custom cart experience that allows employees to select the purpose of their purchase.
Employees choose between:
Personal Employee Purchase
- Employee discount pricing is applied
- Standard Shopify checkout is used
- Payment is completed immediately by credit card
- The order follows the normal fulfillment workflow
Department Purchase
- Department-specific pricing is applied from a dedicated price list
- Additional department fields appear during checkout
- No payment is collected when the order is submitted
- The accounting team reviews and processes the internal charge
The selected purchasing context determines both the price list and the checkout workflow.
Outcome: One employee account can support two pricing models, two payment processes, and two accounting workflows without requiring duplicate accounts or separate stores.
USE CASE #3
Restricting Products by Customer Group and Purchase Type
B2Bridge configured product visibility rules based on customer groups, product tags, and purchasing context.
The final setup allows Park Store to:
- Display wholesale products only to approved B2B accounts
- Hide approximately 200 B2B products from public visitors
- Restrict uniform-tagged products to authorized department purchases
- Prevent restricted products from appearing in storefront search
- Keep retail and personal employee shopping experiences unaffected
The product catalog changes automatically based on who is logged in and how they are purchasing.
Outcome: Each audience sees only the products they are authorized to purchase, reducing ordering mistakes and protecting restricted catalogs.
USE CASE #4
Building a Department Purchasing Checkout
For department purchases, B2Bridge created a custom checkout flow that collects the information Park Store’s accounting team needs to validate each request. Employees provide the relevant department, account, project, location, and grant information before submitting an order.
The checkout also supports approved shipping locations and applies the appropriate tax logic based on the selected destination. Once submitted, the order is routed for internal review rather than immediate payment.
Outcome: Park Store recreated its internal procurement and accounting workflow directly inside Shopify instead of coordinating requests manually across separate systems.
The Impact
By implementing B2Bridge, Park Store brought retail, wholesale, employee, and department purchasing into one Shopify environment. The final solution provides:
- One Shopify store for three distinct sales operations
- Private wholesale pricing and product access
- Wholesale registration with tax document uploads
- Net terms and editable draft order workflows
- Two price lists under one employee account
- Custom cart logic based on purchasing purpose
- Department-specific checkout fields
- Customer- and context-based product visibility
- Reduced platform and website maintenance overhead
