Perfume Wholesale Europe: 7 Best Distributors and Suppliers

The perfume industry in Europe continues to thrive, driven by diverse consumer tastes and a growing demand for luxury and niche fragrances. For businesses looking to capitalize on this trend, partnering with reliable suppliers is essential. This guide explores the top distributors and suppliers in the perfume wholesale Europe market, helping you find trusted partners that offer quality products, competitive pricing, and strong logistical support.

Statistics of Perfume Wholesale Europe

Based on B2Bridge’s research into the European perfume and fragrance market, here are some key statistics and trends:

Market Size and Growth: The European fragrance market was valued at approximately $19.23 billion in 2024. It is projected to grow to around $25.81 billion by 2030, with a compound annual growth rate (CAGR) of approximately 2.68%. Europe is currently the largest regional market for perfumes, holding a significant share of the global market.

Leading Countries: The largest markets for perfumes and personal care products in Europe by value are Germany, France, and Italy, which together account for a large portion of the total market.

Market Segments:

• Premium vs. Mass Market: While mass-market perfumes currently hold a larger share of the market, the premium and luxury fragrance segment is growing rapidly. Consumers are increasingly seeking unique, high-end, and personalized scents.
• Distribution Channels: Offline retail still dominates fragrance sales, but online channels are expanding quickly, driven by e-commerce platforms and social media. The B2B segment is also expected to proliferate at a high CAGR.

Key Trends:

• Sustainability: There is a growing consumer preference for natural, organic, and eco-friendly fragrances. This includes a demand for sustainable packaging (like refillable bottles) and ethically sourced ingredients.
• Personalization: Consumers, especially millennials and Gen Z, are looking for unique fragrances that express their individuality. This is leading to a rise in niche and artisanal brands and the use of technology like AI for scent customization.
• Online Influence: Social media platforms, particularly TikTok, have a significant impact on fragrance sales. Influencer marketing is a major driver of consumer purchasing decisions.

Best Distributors and Suppliers of Perfume Wholesale Europe: Detailed Review

Let’s explore the best distributors and suppliers of perfume wholesale Europe through a detailed review of the top companies in the European market.

SoleLuna

Headquarters: Poland

Website: https://www.wholesale-perfumes.eu/ 

Overview:

SoleLuna is a well-established wholesale perfume supplier Europe specializing in branded perfumes, cosmetics, and accessories. Based in Poland, the company has built a strong reputation in the European market for its commitment to providing genuine, high-quality products at competitive prices. 

SoleLuna operates on a business-to-business (B2B) model, serving a diverse client base that includes brick-and-mortar retailers, online e-commerce stores, and other wholesalers. Their operational strategy is centered on maintaining a comprehensive inventory and ensuring a consistent supply of in-demand products. 

The company focuses on cultivating long-term relationships with its partners, providing not just products but also reliable service and support. They take pride in their efficient logistics network, which allows for fast and secure perfume wholesale Europe. 

By sourcing directly from authorized distributors and manufacturers, SoleLuna guarantees the authenticity of its entire product range, a critical factor for retailers looking to maintain customer trust and satisfaction.

Key Highlights:

• Extensive Product Range: SoleLuna offers a broad and continuously updated catalog of popular and designer fragrances, as well as complementary beauty products. This wide selection allows clients to diversify their stock and cater to a variety of customer preferences, from classic bestsellers to new releases.
• Competitive Pricing: The company leverages its strong relationships with suppliers and its robust purchasing power to secure competitive pricing. This is a significant advantage for their clients, who can then offer attractive prices to their own customers, improving their profitability and market position.
• Guaranteed Authenticity: SoleLuna has a strict policy of only sourcing genuine products. This is a core part of their business model and a major selling point, as it eliminates the risk of counterfeit goods, a prevalent concern in the wholesale perfume distributors Europe industry. This commitment to authenticity protects both their clients and the end consumer.
• Reliable Logistics: With a modern warehouse and a streamlined order fulfillment process, SoleLuna ensures that products are delivered efficiently and securely. This reliability in logistics helps clients manage their own supply chains effectively, reducing lead times and ensuring stock availability, which is especially important for fast-moving retail environments.
• Strong Customer Service: SoleLuna is known for its responsive and dedicated customer service team. They provide personalized support, assisting clients with inquiries, order tracking, and any issues that may arise. This focus on customer relationships builds trust and loyalty, setting them apart from many larger, less personal distributors.

H&B Supplies

Headquarters: Cardiff, Wales, UK

Website: https://www.hbsupplies.co.uk/

Overview:

H&B Supplies is one of the United Kingdom’s largest and most respected wholesale perfume distributors Europe. With over 30 years of experience in the industry, the company has established itself as a go-to source for both large retail multiples and independent businesses across the UK and Europe. 

Their business philosophy is built on three pillars: competitive pricing, product reliability, and consistent stock levels. H&B Supplies prides itself on its in-depth market knowledge, which allows them to curate a product selection that meets current consumer demand and ensures quick, profitable sales for their clients. 

By buying in large volumes from distributors across Europe, they benefit from economies of scale, passing those cost savings directly to their customers. This strategy has cemented their reputation as a trusted partner, enabling their clients to maintain a competitive edge in a dynamic perfume wholesale Europe market.

Key Highlights:

• Established Market Presence: With more than three decades in the business, H&B Supplies has cultivated an unmatched level of expertise and trust. This long-standing presence provides clients with confidence in their stability and reliability as a supplier, which is crucial for building a sustainable business.
• Extensive and Updated Price List: The company provides a regularly updated price list based on UK RRP (Recommended Retail Price), allowing clients to quickly and easily plan their own pricing strategies. They also offer guidance on SSPs (Suggested Selling Prices) to help businesses remain competitive in the market.
• High Stock Levels and Reliability: H&B Supplies maintains high stock levels in its warehouse to meet seasonal and year-round demand. This focus on inventory management means that clients can order with confidence, knowing that the products they need will be available, which helps prevent lost sales and consumer frustration.
• Wide Customer Base: The company serves a broad range of clients, from high-profile high street retailers to independent pharmacies and online stores. This diversified client base demonstrates their flexibility and ability to meet the unique needs of different business models, making them a versatile partner.
• Focus on Profitability: H&B Supplies aims to provide products that sell quickly and profitably for their customers. This client-centric approach goes beyond simple distribution; it’s about partnering with businesses to help them grow and succeed by stocking products with strong market appeal and healthy margins.

Rating/Reputation:

H&B Supplies has an excellent and long-standing reputation in the industry. As a key player in the UK and European markets, they are widely recognized for their reliability, competitive pricing, and commitment to authentic products. Their lengthy operational history and strong relationships with major retailers and brands serve as a testament to their trustworthiness and high standing within the wholesale fragrance community.

Customer review:

“Great family business and 5* service from start to finish. These guys know their products and were extremely knowledgeable in helping me choose my paving . Plenty of choice and a good price. Delivery was excellent ensuring my builder was not kept waiting, driver friendly and helpful and good at his job. Would 100% recommend.” – Janet Carbro (Trustpilot) 

Ocean Fragrances

Headquarters: Spain

Website: https://oceanfragrances.com/en/

Overview:

Ocean Fragrances is a leading perfume wholesale Europe B2B distributor of perfumes, cosmetics, and parapharmacy products. With over two decades of experience, the company has carved out a niche as a reliable and technologically advanced supplier for online retailers and marketplaces. 

Their business model is highly focused on streamlining the supply chain for e-commerce businesses, offering both cross-docking and dropshipping services. Ocean Fragrances prides itself on its extensive catalog of over 10,000 products from more than 200 selective brands, ensuring that clients have access to a vast array of high-quality, 100% original goods. 

The company’s strength lies in its automation and integration capabilities, which allow clients to seamlessly synchronize their own online stores with the Ocean Fragrances catalog, enabling them to expand their product offerings instantly and efficiently. 

Their commitment to technology and a professional team allows for a fast and optimal service, from order processing to dispatch. As a key player in the Europe perfume wholesale space, they understand the unique needs of online businesses.

Key Highlights:

• Dropshipping and Cross-docking Services: Ocean Fragrances is a pioneer in providing integrated logistics solutions for online retailers. Their dropshipping service allows clients to sell products without holding any inventory, while their cross-docking service enables rapid fulfillment. This flexibility is a huge benefit for e-commerce startups and established businesses alike, as it reduces overhead and operational complexities.
• Advanced Technological Infrastructure: The company has invested heavily in a sophisticated technological platform. This includes advanced software for automated order fulfillment, inventory management, and personalized catalog integration. Their system is designed to connect seamlessly with a client’s e-commerce platform via API, making it easy to manage a vast product catalog and automate the entire purchasing process.
• Vast and Diverse Product Catalog: With over 10,000 products and a focus on both popular and luxury brands, Ocean Fragrances offers an extensive selection that spans fragrances, cosmetics, and parapharmacy. This diversity allows clients to create a comprehensive online store, meeting the varied demands of a wide customer base.
• Guaranteed Product Authenticity: A core principle of their business is the assurance of authenticity. They guarantee that all products are 100% original and come directly from the brands they work with. This is especially important for the online market where consumer trust is paramount, and it helps their clients build a reputable and reliable brand.
• Expert and Professional Team: Ocean Fragrances emphasizes the strength of its team, which is trained to provide excellent customer service and optimize all operational processes. Their professionalism ensures that clients receive expert assistance and that all orders are handled with precision, from preparation to dispatch.

Rating/Reputation:

Ocean Fragrances has a strong reputation within the B2B e-commerce sector for its technological innovation and reliable service. They are regarded as a leader in dropshipping and cross-docking within the European fragrance market, with clients valuing their efficiency, vast product selection, and commitment to authenticity.

Prime Stock

Headquarters: Roosendaal, The Netherlands

Website: https://www.primestock.nl/

Overview

Prime Stock is a prominent international wholesale perfume Europe distributor based in the Netherlands. Strategically located between the major European harbors of Rotterdam and Antwerp, the company has an ideal position for global logistics. 

Prime Stock operates as a B2B supplier, specializing in both top-rated branded and niche fragrances. Their business model is built on the principle of being a “one-stop shop” for their clients, providing a comprehensive range of high-quality beauty products at competitive prices. 

The company places a strong emphasis on reliability, flexibility, and building personal relationships with its customers. They are committed to sourcing authentic products from a wide network of perfume wholesale suppliers Europe and delivering them in a timely and efficient manner to resellers worldwide. 

Prime Stock’s dedication to customer service and competitive pricing has allowed them to establish a strong presence in the global Europe wholesale perfume market.

Key Highlights:

• Strategic Location: Being situated in Roosendaal, between two of Europe’s largest harbors, gives Prime Stock a significant logistical advantage. This prime location allows them to efficiently manage international shipping and distribution, ensuring timely deliveries to a global client base and reducing transportation costs.
• One-Stop Shop Solution: Prime Stock aims to be a comprehensive supplier for all of a client’s beauty product needs. Their catalog includes a wide variety of perfumes, skincare, and hair care products, eliminating the need for retailers to manage multiple suppliers and simplifying the procurement process.
• Focus on Niche and Prestige Brands: In addition to mass-market fragrances, Prime Stock specializes in sourcing niche and high-end brands. This focus allows their clients to differentiate themselves in a crowded market and cater to a more discerning customer base, offering unique and exclusive products that are not widely available.
• Personalized Customer Service: The company prioritizes personal contact and tailored service for each client. They understand that every business has unique needs, and their team works closely with customers to provide customized solutions, from product selection to delivery logistics. This personal touch fosters strong, lasting partnerships.
• Reliability and Flexibility: Prime Stock is known for its reliability and its ability to adapt to market changes and customer demands. They maintain a consistent supply of products and can quickly respond to new trends. This flexibility allows their clients to stay agile and responsive in their own markets.

Rating/Reputation:

Prime Stock has a solid and reliable reputation as a trusted international distributor. They are highly regarded for their strategic location, efficient logistics, and comprehensive product offerings that include a strong selection of niche brands. Their focus on personal customer service is often highlighted as a key strength.

Customer Review:

“I’ve ordered from Beautinow several times before without any issues. Unfortunately, the service quality has dropped recently. My latest order, placed on 27 July 2025, never arrived. I contacted UPS multiple times and was told only the sender can start a claim. Beautinow customer service told me several times they would start the claim “asap,” but no claim was ever filed and no refund was offered. After giving a 48-hour deadline with no response, I terminated the contract for non-delivery, opened a chargeback, and reported the case to the European Consumer Centre. If this is resolved promptly with a full refund and clearer processes, I will update this review.” – Szakonyi Szilárd (Trustpilot)

Beautinow

Headquarters: The Netherlands

Website: https://beautinow.com/

Overview

Beautinow is a global wholesale perfume Europe distributor specializing in popular, designer, and niche fragrances. With a strong focus on the European and Asian markets, the company acts as a crucial bridge between perfume brands and resellers worldwide. 

Beautinow’s business model is built on leveraging its significant bulk buying power to provide exceptional prices to clients, even without requiring massive orders. This approach is designed to help small to medium-sized businesses compete with larger industry players by improving their profitability and cash flow. 

The company places a high premium on trust and authenticity, sourcing all products directly or indirectly from official distributors. Furthermore, Beautinow’s logistics operations are certified to handle dangerous goods, ensuring that the transport of perfumes is safe, compliant, and efficient. 

Their multilingual team of sales professionals provides a global sourcing solution, analyzing markets to offer the best prices and a constantly expanding brand portfolio, making them one of the best wholesale perfume suppliers.

Key Highlights

• Exceptional Pricing for All: Beautinow’s business model is unique in that it offers elite, bulk-purchase pricing to clients of all sizes. This democratizes access to competitive rates, allowing smaller businesses to thrive and achieve higher profit margins without the pressure of large upfront commitments or minimum order quantities.
• Global Sourcing and Network: The company’s team of over 15 nationalities has the capacity to source products from more than 85 countries. This global reach ensures that clients have access to a wide array of brands and products, while their strong supplier partnerships help to maintain a stable and reliable supply chain.
• Dangerous Goods Certified Logistics: Beautinow holds special certifications for handling dangerous goods, which is essential for the safe and compliant transportation of perfumes. This expertise simplifies the logistics for their clients, eliminating a significant operational and regulatory hurdle and allowing them to focus on sales.
• Emphasis on Authenticity and Accountability: Beautinow guarantees the authenticity of all its products, sourcing them only from official channels. In addition, the company takes accountability for any issues that may arise, which builds a strong foundation of trust and reliability with its clients. They even welcome on-site visits to their warehouse to verify product authenticity.
• Support for Brand Growth: In addition to wholesale distribution, Beautinow works with perfume brands to help them expand their reach. They offer a comprehensive service that includes developing distribution strategies and reaching new sales channels, such as online marketplaces and through targeted promotional campaigns, which benefits both their brand partners and their resellers.

Rating/Reputation:

Beautinow has a strong reputation as a trusted and reliable partner, particularly for businesses looking to access competitive pricing and a wide variety of authentic fragrances. They are valued for their transparent operations, commitment to authenticity, and specialized logistics expertise.

Perfume-Supplier.eu

Headquarters: Poland

Website: https://perfume-supplier.eu/

Overview

Perfume-Supplier.eu is one of the specialized wholesale perfume suppliers Europe of branded perfumes, cosmetics, and body care products, operating from Poland. Since 2009, the company has focused on providing a wide selection of genuine, high-quality products to B2B clients, including online and retail perfumeries, as well as other wholesalers. 

Their business model is centered on leveraging extensive international contacts, primarily within the European Union, to source products at the lowest possible prices. This enables them to pass significant cost savings on to their clients. 

With many years of experience, the company has developed a streamlined process for offering popular designer and celebrity fragrances. They are a reliable source for proven, high-quality products and provide fast and affordable shipping to all EU countries, making them an attractive partner for businesses seeking to stock their shelves with authentic goods efficiently and economically.

Key Highlights

• Specialized in Branded Perfumes: The company’s core expertise lies in the perfume wholesale Europe of branded perfumes and cosmetics. This specialization allows them to maintain a deep knowledge of the market and a wide range of popular brands, ensuring they can consistently meet client demand for well-known and best-selling fragrances.
• Extensive Network and Sourcing: Perfume-Supplier.eu has built an extensive network of contacts and partnerships with distributors across the EU. This robust network is their key strength, enabling them to source a vast range of products and negotiate the most competitive prices, which is their primary value proposition to customers.
• Competitive Pricing: A central part of their business model is the commitment to offering the “lowest possible prices.” By buying in volume and working with a broad network of suppliers, they are able to provide products to their clients at prices that allow for healthy profit margins, making them a very attractive wholesale perfume distributors Europe option.
• Guaranteed Authenticity: The company guarantees that all products are 100% genuine and of the highest quality. This assurance is a critical factor for retailers who need to protect their brand and customer trust from the risks associated with counterfeit goods, which are common in the industry.
• Efficient and Cheap Shipping: They offer fast and affordable shipping services to all European Union countries. This logistical efficiency is crucial for their clients, as it reduces lead times and shipping costs, making it easier for them to manage their inventory and respond quickly to market demands.

Rating/Reputation:

Perfume-Supplier.eu has a reputation as a reliable and cost-effective wholesale source for authentic perfumes within the European Union. Their long-standing presence and focus on competitive pricing and guaranteed authenticity have made them a trusted partner for many online and retail perfumeries.

Customer Review:

“I was looking for a particular men’s cologne that can’t be purchased in the UK. I came across fragrance.com, purchased the cologne at discounted price. Delivery was quicker than I expected considering where it was shipped from. So far in the last few weeks I’ve made quite a few purchases . Also had a query that was dealt with quickly and efficiently (was my error not theirs) absolutely love this company. Won’t purchase from anywhere else now!” – Elaine (Trustpilot)

Nordic Perfume Distributors

Headquarters: Copenhagen, Denmark

Website: https://www.nordic-beauty.eu/

Overview

Nordic Beauty Company, a key player in the Nordic market, is a distribution company with a solid expertise in personal care products, including fragrances, skincare, and cosmetics. Based in Copenhagen, the company has been a brand-builder and distributor since 2008, serving both online and offline retailers in Denmark, Sweden, Norway, Iceland, and Finland. 

Their business model is simple and effective: they act as a local expert, providing valuable market insights and building strong relationships with both brand owners and customers. They operate a modern, central warehouse in Copenhagen, ensuring efficient shipping and handling. 

Their clear objective is to create value for brand owners by ensuring their products reach their target audiences effectively. The company prides itself on its flexibility and agility, offering comprehensive services that span the entire value chain, from logistics and administration to marketing and brand advocacy. As a top player in Europe wholesale perfume, they are a vital link for brands.

Key Highlights

• Focused on the Nordic Market: Nordic Beauty Company has a deep and specialized understanding of the Nordic region. They provide local market insights that are crucial for brand owners and retailers looking to succeed in this unique and complex market. This regional focus is their main competitive advantage and a key benefit for their clients.
• Full-Service Brand Building: They go beyond simple distribution. The company acts as a brand builder, offering a wide range of services to support and enhance the brands in their portfolio. This includes online marketing, social media campaigns, influencer collaborations, and strategic PR planning to boost brand visibility and engagement.
• Strong Partnerships and Relationships: The company’s business is built on strong, authentic relationships. They focus on creating clear expectations and finding common goals with both their brand owners and their retail customers. This collaborative approach fosters trust and ensures a stable and productive partnership for long-term growth.
• Efficient Logistics and Operations: With a central warehouse and strong external logistic partners, Nordic Beauty Company ensures a fast, smooth, and efficient flow of goods from the manufacturer to various distribution channels. This operational excellence is key to getting products to market on time and in perfect condition.
• Agile and Flexible Business Model: Their simple yet effective business model allows for great flexibility. They can adapt to the specific needs of each brand and situation, assessing the most suitable route to market and providing optimal solutions. This agility is particularly valuable in the fast-paced beauty and fragrance industry.

Rating/Reputation:

Nordic Perfume Distributors (Nordic Beauty Company) is widely regarded as a leading and trusted partner in the Nordic beauty industry. Their reputation is built on their expertise, their focus on building brands, and their reliable and efficient service. They are seen as a vital partner for any brand looking to enter or expand within the Scandinavian market.

Key Criteria for Choosing a Perfume Wholesale Supplier in Europe

Selecting the right perfume wholesale supplier in Europe is essential for building a successful retail or distribution business. The perfume industry is highly competitive, and the quality, authenticity, and variety of your products directly impact your brand reputation and customer satisfaction. Here are the key factors to consider when choosing a supplier:

Product Quality and Authenticity

Quality is paramount when dealing with perfumes. Make sure the supplier offers genuine products sourced directly from reputable manufacturers or authorized distributors. Counterfeit or low-quality perfumes can damage your brand’s credibility and lead to dissatisfied customers. Ask for certificates of authenticity and inquire about their sourcing procedures to ensure you are getting legitimate merchandise.

Range of Fragrances and Brands Offered

A diverse product portfolio allows you to cater to different customer preferences and market segments. Leading distributors offer popular international brands alongside niche and artisan perfumes. Evaluate whether the supplier’s catalogue includes a mix of luxury, mainstream, and emerging fragrance brands to meet varying demands.

Pricing Structures and Wholesale Terms

Competitive pricing is crucial for maintaining attractive margins. Understand the supplier’s price lists, discount policies, minimum order quantities (MOQs), and payment terms. Transparent and flexible wholesale conditions enable you to manage cash flow effectively while scaling your business.

Regulatory Compliance and Certifications

Perfume products sold in Europe must comply with EU regulations concerning safety, ingredient disclosure, and packaging standards. Check if the supplier adheres to these rules and whether their products carry relevant certifications such as REACH compliance or IFRA standards. Working with compliant suppliers reduces the risk of legal issues and import restrictions.

Logistics, Shipping Options, and Delivery Times

Reliable and efficient delivery is vital to keep your inventory stocked and fulfill orders promptly. Assess the supplier’s shipping methods, geographic coverage, lead times, and packaging quality. Suppliers with strong logistics networks can minimize delays and provide tracking options for order transparency.

Customer Support and After-Sales Service

Responsive customer service can make a significant difference, especially when dealing with order discrepancies, returns, or product queries. Choose suppliers that offer dedicated support via phone, email, or chat to assist you before and after purchase, ensuring smooth communication and trust.

By carefully evaluating these criteria, you can select perfume wholesale suppliers in Europe that offer authentic, high-quality products with favorable terms and reliable service, positioning your business for long-term success.

FAQs – Perfume Wholesale Europe

Conclusion

Choosing the right partners in the perfume wholesale Europe sector is crucial for success. By working with reputable distributors and suppliers who offer authentic products and excellent service, businesses can meet customer expectations and expand their market presence. Leveraging top wholesale suppliers will ensure you stay competitive in Europe’s vibrant perfume industry.