Unlock Global Growth with B2Bridge’s Multi-Currency Feature

Launching the Multi-currency feature in your B2Bridge app is a game-changer for B2B sellers targeting international markets. This feature allows your customers to view prices and pay in their local currencies, offering a seamless and convenient shopping experience that can drive more sales and foster stronger customer relationships.

What is Multi-currency Feature?

The Multi-currency feature enables your B2B store to support transactions in multiple currencies simultaneously. Customers from different countries can see product prices, make payments, and complete orders in their respective local currencies, removing the hassle of manual currency conversions.

Why B2B Stores Need Multi-currency Support

B2B stores need the multi-currency feature to effectively serve international clients by offering a tailored and frictionless purchasing experience. This feature addresses the complexities of cross-border transactions, such as currency conversion uncertainties, payment barriers, and localized pricing expectations, making global trade smoother and more transparent.

Shopify already organizes customers through Markets, so by creating Price List in B2Bridge and apply it to markets, you can:

Customer Convenience: Buyers prefer to see prices and pay in their local currency, which reduces confusion and builds trust during purchase decisions.

Expand Market Reach: Supporting multiple currencies enables B2B sellers to attract and retain customers from different countries without the limitations of currency restrictions.

Improve Conversion Rates: Removing the friction of currency conversion encourages faster decision-making and reduces abandoned carts.

Pricing Control: Businesses can set competitive and regionally appropriate prices rather than relying solely on exchange rates, ensuring profitability and market relevance.

Efficient Operations: Automates currency handling, reducing manual errors and administrative overhead related to global sales.

Key Benefits of Multi-currency Support for B2Bridge

• Enhanced Customer Experience: Customers can shop and pay in their native currency, which simplifies purchasing decisions and builds trust through transparent pricing.
• Global Market Reach: Selling in multiple currencies helps break down geographical barriers, making your B2B app attractive to a wider international audience.
• Increased Sales and Conversions: By removing currency conversion friction, buyers are more likely to complete purchases, boosting your revenue potential.
• Simplified Pricing Management: You can manage product prices across different currencies without relying on real-time automatic conversions, avoiding awkward pricing or rounding issues.
• Competitive Advantage: Offering a multi-currency experience sets your app apart from competitors who may only support single currency transactions.

How Multi-currency Works in B2Bridge

B2Bridge’s multi-currency feature lets you assign specific currencies to customers based on their location or preference. When customers log in, they automatically see prices and place orders in their assigned local currency. Your admin interface allows easy setup of multiple currencies, price entry for each currency, and customer currency assignment, making the entire configuration straightforward and user-friendly.

How To Set up Multi-currency in B2Bridge

For Applicable markets, you can assign a specific price list to one or multiple Shopify Markets, ensuring that buyers automatically see localized pricing. Suitable for stores that sell across several regions.

Under Applicable market, select:

All markets: The price list applies to all active Shopify Markets.

Specific markets: A dropdown will appear showing your active Shopify Markets. (You will need to create markets in Shopify Markets first. B2Bridge will only sync the active markets). Then, select one or multiple markets to apply the price list to.

Once saved, B2Bridge automatically ensures buyers see the price list that matches their assigned Market.

Use Cases for Multi-currency in B2B Stores

Global Wholesale Partnerships

B2B stores serving international wholesalers can invoice and accept payments in their partner’s native currency, streamlining negotiations and transactions.

Localized Pricing Strategies

Businesses can implement region-specific pricing to respond to market conditions, taxes, or shipping costs.

Cross-border E-commerce Expansion

Companies expanding their footprint into new countries can quickly onboard customers without complex payment setups.

Multi-national Corporations

Large buyers with subsidiaries around the world benefit from transacting in local currencies aligned with their accounting practices.

Trade Shows and International Events

When offering repeat orders from event contacts, immediate multi-currency invoicing improves conversion speed.

By integrating the multi-currency feature, B2Bridge empowers B2B sellers to address customer needs globally with a flexible, transparent, and user-friendly solution that drives growth and satisfaction.

👉 Learn more about B2Bridge features or Book a live demo to see how it works.

>> See more of our new feature updates:

Import & Export Price List – Simplify Your B2B Pricing Management

Public API Feature – Unlock Seamless B2B Integrations

Unit Price Feature: Advanced Quantity-Based Pricing for B2B Merchants

B2Bridge Manual Orders To Simplify B2B Orders

Lock/Hide Feature: A Powerful Update for B2B Ecommerce