CBD Wholesale Europe: Top 7 Suppliers & Distributors

As the CBD market in Europe continues to grow rapidly, finding reliable wholesale suppliers and distributors has become essential for businesses seeking quality products and competitive pricing. We have meticulously researched and compiled a list of the top 7 CBD wholesale Europe suppliers and distributors, providing a detailed overview of their specializations, key highlights, and market reputations. 

By carefully evaluating each profile against your business needs, you can find a partner that will help you thrive in the competitive European CBD landscape.

Introduction

The Booming European CBD Market

The European CBD market is experiencing a period of rapid and significant growth, positioning itself as a major player on the global stage. Recent analyses project the market size to be valued at approximately $516 million in 2024, with projections suggesting it could reach over $4.1 billion by 2033, growing at a compound annual growth rate (CAGR) of 25.9%.

This expansion is driven by several key factors, including the increasing legalization and destigmatization of hemp-derived products, growing consumer awareness of CBD’s potential wellness benefits, and a shift in consumer preference towards natural health alternatives. The market is not uniform across the continent, with countries like the UK, Germany, and Switzerland leading the way in consumer adoption and market maturity.

The Importance of a Reliable Supplier

For any business looking to enter or expand within this dynamic market, choosing a reliable wholesale partner is a crucial strategic decision. A reputable supplier ensures the quality and purity of products, which is vital for building customer trust and maintaining brand reputation.

They also provide essential documentation like Certificates of Analysis (COAs) and comply with complex and evolving European regulations, mitigating legal and financial risks for your business. Furthermore, a strong partnership can offer a wide range of products, from raw CBD materials to finished goods like oils, edibles, and cosmetics, allowing you to diversify your offerings and meet a variety of consumer demands.

The Top 7 CBD Wholesale Europe: Suppliers and Distributors

1. Essentia Pura

Headquarters: Ljubljana, Slovenia

Website: https://essentiapura.com/ 

Overview: Essentia Pura is a leading European CBD manufacturer that specializes in B2B solutions, offering a strong focus on private-label and white-label products. They are known for their high-quality, customizable CBD formulations and end-to-end service.

Key Highlights:

• Manufactures in ISO-certified and GMP-compliant facilities.
• Offers a full range of products from raw materials to finished goods.
• Known for a high client retention rate and superior customer service, with a focus on seamless supply chain management.

Rating/Reputation: Essentia Pura is well-regarded in the B2B space for its professionalism, quality standards, and accountability. Their business model is built on providing a reliable supply chain, which has earned them a strong reputation among clients.

Customer Review:

“Excellent B2B experience! Fast and professional communication, top-quality products, and great attention to detail with all our questions and special requests. Highly recommend Essentia Pura as a reliable partner.” – Nadine Williams (Trustpilot)

2. Cibdol

Headquarters: Uden, Netherlands

Website: https://www.cibdol.com/

Overview: Cibdol is a Netherlands-based supplier celebrated for its premium Swiss-made CBD products. They emphasize “Swiss purity” and use advanced production methods to create a wide range of CBD oil wholesale Europe, capsules, and supplements.

Key Highlights:

• Offers a comprehensive dropshipping program with full services.
• Known for transparent, third-party lab testing and high-quality standards.
• Focuses on the “entourage effect” by combining CBD with other beneficial cannabinoids.

Rating/Reputation: With over 13,000 reviews on Trustpilot, Cibdol has an excellent reputation, often cited for its high-quality products and customer service. They are transparent about their third-party lab tests and have a strong online presence.

3. Formula Swiss

Headquarters: Baar, Switzerland

Website: https://formulaswiss.com/ 

Overview: A family-owned company based in Switzerland, Formula Swiss is dedicated to producing organic, vegan-certified CBD products. They have been serving customers in over 60 countries since 2013 and have a wide product line.

Key Highlights:

• Products are certified organic and vegan, sourced from Swiss hemp.
• Offers a broad selection of products, including oils, capsules, edibles, and skincare.
• Provides flexible dropshipping options, both manual and automated.

Rating/Reputation: Formula Swiss has a very positive reputation, with a 4.8-star rating on Trustpilot. Customers frequently praise the high quality and effectiveness of their products, as well as their global delivery service.

Customer Review:

“Company delivers superb quality CBD products at an affordable price. I have had toll-problems with other companies delivering to Norway before, but Formula Swiss delivers on time, legally and quickly to your door. And customer service is spot on. They over deliver if you ask me. One smal minor: I find it difficult to use an affiliate program. Have tried a few years ago, but it was way to difficult. Maybe it has changed now?” – Joost Pechtold (Trustpilot)

4. Reakiro

Headquarters: Warsaw, Poland

Website: https://cbdreakiro.com/ or https://cbdreakiro.co.uk/

Overview: Reakiro is a leading Polish supplier specializing in high-quality full-spectrum CBD products. They are vertically integrated, controlling the entire production process from seed to final product.

Key Highlights:

• Offers a cost-effective dropshipping program with no upfront startup fees.
• Renowned for end-to-end oversight and transparency, with traceable batch codes on all products.
• Partnered with major retailers like Holland & Barrett, showcasing a strong market presence.

Rating/Reputation: Reakiro has a solid reputation, with products receiving high ratings on platforms like Holland & Barrett’s website, often praised for their effectiveness. The company is well-regarded for its transparency and commitment to quality.

5. The Real CBD

Headquarters: Villena, Spain

Website: https://www.therealcbd.com/ 

Overview: Based in Spain, The Real CBD is a family-owned business founded in 2017 with a focus on education, one-on-one consultations, and providing organic, full-spectrum products.

Key Highlights:

• A straightforward and free dropshipping program with simple setup.
• All products are sourced from organic hemp grown in Spain.
• Emphasizes full-spectrum products and transparency through third-party lab testing.

Customer Review:

“My dog suffers from arthritis of his back and my vet suggested trying CBD oil. I am pleased to say that he has improved a lot taking it. Likewise I have a cat with feline AIDS who suffers from chronic gingivitis to whom I have been giving your CBD and it has definitely helped him.” – Naomi Scudamore (Trustpilot)

Rating/Reputation: The company prides itself on high customer retention, stating that 80% of their online clients are returning customers. They have a strong focus on building trust and providing education, which contributes to a positive reputation.

6. Swiss Organic Partners

Headquarters: Mönchaltorf, Switzerland

Website: https://nicsell.com/ 

Overview: This company specializes in organic, high-quality CBD products sourced from hemp grown in the Swiss Alps. They are a B2B-focused entity, providing raw materials and white-label solutions to other businesses.

Key Highlights:

• Focuses on sustainability and eco-friendly practices.
• Offers full-service private-label and white-label solutions.
• Supplies high-quality raw materials for bulk purchases.

Rating/Reputation: Swiss Organic Partners has a strong reputation within the B2B sector, known for its high-quality, organic raw materials and professional service. They are recognized for their commitment to evidence-based products and sustainability.

7. HemPoland

Headquarters: Gdynia, Poland

Website: https://hempoland.eu/ 

Overview: HemPoland was the first legal CBD producer in Poland and is a pioneer in the European market. The company is known for its commitment to sustainable and eco-friendly practices throughout its production process.

Key Highlights:

• One of the most established CBD producers in Europe.
• Offers high-quality, full-spectrum products.
• Provides strong white-label options and products under its own well-known brand, CannabiGold.

Rating/Reputation: HemPoland holds a respected position as a leader and innovator in the European hemp industry. Its long-standing presence and well-known CannabiGold brand contribute to a reputation of reliability and quality.

Key Considerations When Choosing a CBD Wholesale Supplier in Europe

Selecting the right CBD wholesale supplier in Europe is crucial for ensuring product quality, regulatory compliance, and business success. The European CBD market is highly regulated and rapidly evolving, so understanding key factors in supplier selection can help you build a reliable and sustainable supply chain.

Compliance with European Union Regulations and Standards

European CBD suppliers must adhere to strict EU regulations, including limits on THC content (usually below 0.3% or 0.2% depending on the country), and meet criteria set by entities like the European Food Safety Authority (EFSA). Always verify that your supplier complies with local laws and maintains up-to-date certifications to avoid legal risks. This ensures products are safe, legal, and acceptable across different European markets.

Product Quality and Third-Party Lab Testing

High-quality CBD products are essential for customer satisfaction and trust. Reputable suppliers provide detailed third-party lab test results (Certificates of Analysis or COAs) to confirm cannabinoid profiles, purity, and absence of contaminants such as pesticides, heavy metals, or solvents. Always request these reports to confirm product authenticity and safety.

Range of Products Offered

A comprehensive product portfolio allows you to cater to varying customer preferences. Leading wholesalers typically offer a wide range of products including CBD oils, tinctures, edibles, topicals, capsules, and even pet care items. Evaluate whether the supplier’s offerings align with your target market demands and whether they provide options for customization or private labeling.

Pricing and Wholesale Terms

Competitive pricing combined with generous wholesale terms (minimum order quantities, payment options, discounts, return policies) impact your profitability. Understand the supplier’s pricing structure and negotiate terms that fit your budget and scale. Transparent pricing with no hidden fees is vital.

Shipping and Logistics Capabilities

Timely delivery with reliable shipping options is critical for maintaining inventory and meeting customer expectations. Check the supplier’s logistics network, shipping costs, and track record for handling international shipments across Europe. Suppliers with strong logistical support can help avoid delays and customs complications.

Customer Service and Support

Responsive and knowledgeable customer support helps resolve issues swiftly and builds long-term partnerships. Choose wholesalers that offer dedicated account managers, technical assistance, and clear communication channels. This makes collaboration easier, especially when navigating regulatory updates or product inquiries.

By considering these factors carefully, you can select a CBD wholesale supplier in Europe that delivers high-quality products, complies with legal standards, and supports your business growth effectively.

Market Trends and Future Outlook for CBD Europe Wholesale

The European CBD wholesale market is experiencing significant growth and dynamic changes, driven by increasing consumer awareness, evolving regulations, and expanding product innovation. Understanding current trends and anticipating future developments is vital for businesses to stay competitive and capitalize on emerging opportunities.

Growing Demand and Expanding Product Categories

Consumer interest in CBD continues to surge across Europe, fueled by its perceived health benefits and broader acceptance in mainstream wellness. This growing demand is not limited to traditional CBD oils but extends to a wide variety of products including edibles, beverages, skincare, pet care, and cosmetics. Wholesale suppliers are expanding their portfolios to cater to these diverse needs, allowing retailers to offer a full spectrum of CBD-infused products suited to different customer preferences.

Impact of Evolving Legislation

Regulatory frameworks surrounding CBD in Europe are still complex and vary by country. However, there is a clear trend toward harmonization and clearer guidance, particularly with ongoing assessments by the European Food Safety Authority (EFSA) on Novel Food status, which affects edible CBD products. Stricter compliance measures, quality controls, and labeling standards are expected, emphasizing the importance of sourcing from reputable wholesale partners who meet these requirements. Legal developments will continue to shape market access and product availability.

Increased Focus on Transparency and Quality

As the market matures, consumers demand greater transparency regarding product origins, ingredient sourcing, and manufacturing processes. Wholesale suppliers that emphasize third-party lab testing, sustainable farming practices, and organic certifications are more likely to gain trust and loyalty. This trend pushes the entire supply chain toward higher standards of quality and accountability.

Technological Innovation and E-Commerce Growth

Technology is transforming how CBD products are marketed and sold. Direct-to-consumer sales through online platforms are booming, driving up wholesale demand. Additionally, advanced extraction and formulation technologies enable the creation of new and more effective CBD products. Wholesale suppliers leveraging innovation can differentiate their offerings and meet evolving consumer expectations.

Opportunities for New Market Entrants and Expansion

Despite increasing competition, the wholesale CBD Europe market still offers ample opportunities for new entrants, particularly those focusing on niche segments such as organic, vegan, or medicinal-grade CBD products. Regional expansion is facilitated by the gradual easing of cross-border trading restrictions, supported by efficient B2B distribution networks.

Overall, the future of CBD wholesale in Europe is promising, marked by steady growth, regulatory clarity, and product diversification. Businesses that adapt to these trends and partner with trusted suppliers will be well-positioned to succeed in this rapidly evolving market.

Conclusion

Navigating the European CBD market requires partnering with trusted wholesale suppliers and distributors who prioritize quality, compliance, and innovation. The top 7 CBD wholesale Europe listed here offer reliable sourcing, extensive product lines, and adherence to strict EU regulations – key factors for business success. By choosing the right partner, you can confidently tap into Europe’s booming CBD industry and meet the growing demand with high-quality, effective products.