As B2B eCommerce continues to grow, Shopify store owners are increasingly turning to apps that simplify wholesale operations. One of the most talked-about options is Wholesale Gorilla – a powerful Shopify app designed to help merchants easily add wholesale functionality to their existing stores.
In this Wholesale Gorilla review article, we’ll explore how the app performs in 2025, examining its key features, pros and cons, and finding what is its best alternative. Whether you’re already using Wholesale Gorilla or considering it for your store, this review will give you the insights you need to make the right choice.
What is Wholesale Gorilla?
Wholesale Gorilla is a specialized wholesale app designed exclusively for Shopify merchants to seamlessly manage their wholesale business within their existing online store. Instead of creating a separate wholesale site, Wholesale Gorilla integrates directly into your Shopify storefront, allowing approved wholesale customers to log in and access exclusive pricing, products, and features tailored just for them.
The app uses customer tags to assign custom wholesale prices, which can be set for the entire store, specific collections, products, or even individual variants. It also offers advanced B2B features such as net payment terms, custom shipping rules, order limits, and a quick order form to simplify bulk purchasing.
By consolidating wholesale and retail operations in one platform, Wholesale Gorilla streamlines order management, inventory synchronization, and customer segmentation, making wholesale selling efficient and scalable.
Additionally, it is praised for its user-friendly interface and responsive customer support, helping merchants grow their wholesale channels without technical hassles.
Key Features of Wholesale Gorilla
Wholesale Gorilla offers a comprehensive suite of features tailored for Shopify merchants to run and scale their wholesale business efficiently. Key features include core features and advanced features.
Seamless Shopify Integration
Wholesale Gorilla is built to work natively within your existing Shopify store. This means you can manage both retail and wholesale operations from a single platform, with no need for a separate wholesale site.
Flexible Wholesale Pricing Rules
- Tiered Pricing: Set wholesale prices at multiple levels – storewide, by collection, by product, or even by variant.
- Custom Discounts: Apply discounts as a percentage off the original price or set fixed wholesale prices.
- Customer Tags: Use automated or manual customer tags to assign wholesale pricing to specific customers or groups.
- CSV Price Uploads: Advanced plans allow bulk uploading and editing of price rules via CSV files, saving time for stores with large catalogs.
Product Visibility & Control
- Wholesale-Only Products: Easily control which products are visible to wholesale customers versus retail customers.
- Customer-Specific Exclusions: Exclude certain products from specific wholesale customers, ensuring the right buyers see the right products.
Streamlined Wholesale Ordering
- Quick Order Form: Wholesale buyers can place bulk orders quickly and efficiently using a simple, intuitive order form.
- Draft Orders: Enable draft orders for wholesale customers, allowing for review and adjustments before finalizing.
Customizable Checkout Experience
- Custom Payment Terms: Offer net payment terms (e.g., Net 30, Net 60) to approved wholesale customers.
- Minimum Order Values: Set minimum (and maximum) order requirements for wholesale purchases.
- Custom Shipping Rules: Create wholesale-specific shipping rates and handling fees to suit B2B logistics.
User Experience & Automation
- Easy Onboarding: Customizable registration and signup forms for wholesale customers, with options for auto-tagging and approval.
- Automated Tagging: Automatically assign wholesale tags to new customers based on signup criteria.
- Inventory & Order Management: Integrated tools help you track inventory, process orders, and manage fulfillment efficiently.
Scalability & Operational Efficiency
- Bulk Management Tools: Features like CSV uploads, bulk price editing, and automated workflows help you scale your wholesale operations without manual bottlenecks.
- Analytics & Reporting: Access insights into wholesale sales, customer behavior, and order trends to optimize your strategy..
Responsive Support & Continuous Improvement
- Dedicated Support Team: Users consistently praise Wholesale Gorilla’s responsive and knowledgeable customer service with 24/7 expert customer support and onboarding assistance.
- Regular Updates: The app is frequently updated with new features and improvements based on merchant feedback, such as the recent overhaul of the price rule interface.
Pricing Plans of Wholesale Gorilla
| Plan | Price (USD) | Key Features |
| Free | Free (development stores only) | Basic access for development/testing |
| Lite | $34.95/month | Unlimited price rules, customer groups, basic registration, manual orders |
| Advanced | $69.95/month | Quick order form, wholesale shipping rules, net terms, hide products, discount codes, CSV upload |
| Premium | $149.95/month | Volume discounts, store/page locks, payment terms, customizable sign-up, priority support |
- 21-day free trial available for paid plans
- Recurring monthly billing in USD
Pros and Cons of Wholesale Gorilla
Pros of Wholesale Gorilla
- User-friendly interface that is intuitive and easy to set up, making wholesale management straightforward.
- Essential wholesale features with relatively competitive pricing (starting at $34.95 per month) including tiered pricing, custom registration forms, net payment terms, quick order forms, and order minimums.
- Highly responsive and knowledgeable customer support praised for quick, helpful responses and personalized assistance.
- Regular updates and improvements based on merchant feedback enhance usability and functionality over time.
Customer review: “Very helpful tool for handling wholesale customers in a mixed environment with wholesale AND retail. Great (as in really great) fast and helpful support.” – Ting goods
Cons of Wholesale Gorilla
- Some advanced features require technical knowledge and setup time, which may be challenging for beginners.
- Limited customization options for certain elements such as submission forms, which can be restrictive for some use cases.
- Some users report that there are some inconveniences, potentially limiting scalability when wholesale volume and complexity grow.
Customer review: “Absolut not the best solution if you wish a professional and smooth running BTB set-up for your Shopify platform. It’s far too expensive compared to the quality of the app and the service received when a problem occurs.” – DogCoach
B2Bridge – Best Alternative to Wholesale Gorilla
B2Bridge is a powerful Shopify B2B app that offers a comprehensive set of features tailored for wholesale merchants. It provides flexible pricing, customer segmentation, and access control, making it an excellent alternative to Wholesale Gorilla for managing wholesale operations within Shopify. Here are its key features in detail.
Price List Management
B2Bridge allows merchants to create multiple custom price lists tailored to different customer groups or individual buyers. You can set wholesale prices per product variant, apply automated B2B discounts (e.g., percentage off MSRP), and implement volume-based discounts. This flexibility helps maximize order value and cater to varied wholesale customer needs.
Customer Groups
The app lets you segment your wholesale customers into distinct groups. Each group can have unique pricing, payment methods, tax exemptions, and shopping experiences. This segmentation enables personalized wholesale storefronts and pricing strategies, ensuring the right customers see the right prices and offers.
Lock/Hide Prices
B2Bridge provides robust access control by allowing merchants to lock or hide prices and “Add to Cart” buttons from non-logged-in or unauthorized users. This ensures only approved wholesale customers can view wholesale pricing and place orders, protecting your wholesale pricing strategy and preventing public access.
Custom B2B Registration Form
B2Bridge features a fully customizable wholesale registration form where you can collect essential business information such as company details, tax IDs, and file uploads. This form supports automated workflows for verifying and approving wholesale applications, streamlining onboarding and ensuring only verified customers gain access to wholesale pricing.
Flexible Net Payment Terms
The app supports flexible payment terms tailored to your wholesale clients, including Net 15, Net 30, Net 60, or custom terms. This feature improves cash flow management by allowing trusted customers to pay on agreed schedules while simplifying invoicing and order processing.
Additional Features
- Minimum and Maximum Order Limits: Set order quantity rules and pack sizing (e.g., multiples of 3, 6, or 9) to control bulk purchases.
- Quick Order Form: Enables wholesale buyers to place bulk orders quickly and efficiently with an intuitive interface.
- Tax and Shipping Controls: Manage tax exemptions and customize shipping rates for different wholesale groups.
>> TRY IT OUT: B2BRIDGE – B2B ALL-IN-ONE
Customer review:
“If you’re fed up with the headache of juggling another separate e-commerce platform beyond Shopify, this B2B wholesale app might just be your new best friend. Despite being a new kid on the block, it comes with all the essential features to let your customers place orders smoothly. It’s almost as if someone finally got tired of overcomplicating wholesale management.
Best of all: Viet and his team. They work their butts off to ensure the solution isn’t just another cookie-cutter app—they’ve taken the time to understand our unique business needs and have tailored the platform accordingly. While it’s still early days, the preliminary results are incredibly promising. In short, this app has played a pivotal role in growing our wholesale channel, and we’re excited to see where it goes from here. Highly recommended for anyone looking to simplify their wholesale operations without sacrificing performance.” – Brooklyn Bicycle Co.
“Working with Viet Nguyen was a smooth and professional experience from start to finish. He understood exactly what I needed for my Shopify wholesale setup and delivered everything we discussed—adding a Retail Price column on the Quick Order page, customizing product visibility based on customer assignment, integrating my logo on the Quick Order and Cart pages, and setting up automatic redirection for wholesale logins. Everything was done efficiently and looks fantastic. Viet Nguyen communicated clearly and was proactive throughout the process. Highly recommend his services for anyone looking for reliable Shopify development work!” – Jare Candles
Here is a comparison table summarizing key features of B2Bridge and Wholesale Gorilla:
| Feature | B2Bridge | Wholesale Gorilla |
| Customer group segmentation | Yes | Yes |
| B2B registration form customization | Yes | Yes |
| Product data sync | Yes | Yes |
| Net terms support | Yes (All plans) | Yes (Advanced & Premium plans) |
| Custom pricing & discounts | Yes | Yes |
| Order limits | Yes | Yes (Advanced & Premium plans) |
| Quantity breaks / volume discounts | Yes | Yes (Premium plan) |
| Customizable sign-up form | Yes | Yes (Premium plan) |
| Ease of installation | Requires some onboarding | Simple install and seamless integration |
| Payment terms management | Yes | Yes (Premium plan) |
Notably, with B2Bridge’s Professional Plan, you can get access to all the features offered in Wholesale Gorilla’s Premium plan but at a significantly lower cost. B2Bridge has a dedicated and enthusiastic support team that always prioritizes user satisfaction and is committed to providing timely, helpful assistance. Besides, with a 14-day free trial, merchants can try the app risk-free before committing.
Conclusion
In summary, Wholesale Gorilla remains a solid choice for Shopify merchants looking to streamline their B2B operations without heavy development work. It offers a user-friendly interface, essential wholesale features, and seamless Shopify integration, making it a reliable option for many businesses. However, as highlighted in this Wholesale Gorilla review, it may fall short for those needing more advanced customization or scalability. If you’re outgrowing its capabilities or seeking more flexibility, exploring alternative solutions like B2Bridge could provide better long-term value.