Introducing the Request For Quote Feature on B2Bridge: Simplifying Wholesale B2B Sales

In the world of B2B Ecommerce, pricing and order negotiations often require a personalized touch that goes beyond standard fixed prices. With B2Bridge’s new Request For Quote capability, merchants can effortlessly manage pricing inquiries, improve customer engagement, and accelerate deal closures on Shopify stores.

What is Request For Quote?

Request For Quote (RFQ) is a powerful feature that allows wholesale customers to request custom pricing quotes from merchants directly through the online store. 

Instead of purchasing items at a fixed price, buyers can submit detailed requests specifying product interest and quantities, prompting sellers to provide personalized pricing proposals. This tailored approach is especially valuable in B2B environments where order volume, custom terms, or negotiated discounts are often the norm.

The Request For Quote feature is available in B2Bridge’s Growth plan, providing advanced quoting capabilities for B2B merchants.

Why This Matters for B2B Merchants

For B2B merchants, pricing flexibility and managing bulk orders are critical challenges. Many wholesale buyers expect custom pricing based on purchase volume, customer relationship, or product bundles. Traditional fixed pricing can limit sales opportunities or complicate negotiations via email or phone. 

The RFQ feature simplifies this by embedding the quote request process directly into the, improving communication and speeding up deal closure. Centralizing quote management allows merchants to efficiently handle inquiries, deliver timely responses, and manage complex sales while maintaining control over pricing and responsiveness to customer needs. 

This functionality helps turn inquiries into confirmed orders faster, reduces back-and-forth communication, enhances customer satisfaction with personalized service, and boosts operational efficiency by reducing administrative overhead.

How B2Bridge Delivers Request For Quote

B2Bridge has integrated an intuitive RFQ system that is easy to configure and customize from the backend. Merchants can define who can request quotes – whether all customers, logged-in customers, non logged-in customers, or specific groups – and select which products are eligible for quote requests. 

The app allows hiding prices for products as needed, encouraging buyers to engage via quotes rather than purchasing directly. The customizable quote form lets merchants capture essential buyer information and messages, all handled seamlessly within the platform.

Key Benefits and Functionalities

• Flexible pricing: Enables customized pricing: B2B buyers typically require personalized quotes based on order volume, product customization, and long-term relationship factors; RFQ allows merchants to meet these expectations flexibly.
• Product-specific quote requests: Enable quote requests only on selected products or collections, managing where custom pricing applies. Flexible quoting capability increases the chances that interested leads become paying customers, particularly for bulk orders or specialized products.
• Price hiding options: Hide prices and purchase buttons to drive customers towards requesting a quote, preventing direct purchase when pricing is negotiable.
• Customizable quote form: Tailor the quote request form fields to collect detailed customer information for accurate quotes.
• Streamlined quotation process: Receive, review, and manage quote submissions within the backend, including editing quotes, messaging customers, and converting approved quotes to draft orders for invoicing.
• Seamless Frontend Integration: The quote button can be automatically or manually added to product and collection pages depending on theme type, ensuring a smooth customer experience.

How Request For Quote Works

1. A buyer selects the products and quantities they need.
2. Instead of checkout, they click “Request a Quote.” and fill out the quote request form.
3. The merchant receives the request in the admin dashboard and can review, negotiate, or approve.
4. Once agreed, the quote converts into an order for smooth fulfillment.

Here’s a clear, screenshot-guided setup and workflow for Request for Quote (RFQ) in B2Bridge’s app.

Step 1: Turn the feature on in Shopify Admin.

Step 2: Create/edit an RFQ rule.

Step 3: Choose who can request a quote.

Step 4: Choose what products can be requested for a quote.

Step 5: Toggle Hide prices if you don’t want prices visible for the audience above.

Step 6: Customize the Request for Quote Form.

This end-to-end solution replaces cumbersome manual quote handling with a professional, scalable system integrated into the ecommerce workflow.

Conclusion

The Request For Quote feature from B2Bridge is a game-changer for B2B merchants seeking to streamline wholesale pricing and order management. Offering a flexible, easy-to-use quoting system embedded within the ecommerce platform, it empowers sellers to cater to the nuanced needs of their wholesale customers with professionalism and ease. By adopting RFQ, merchants can improve sales processes, maintain pricing control, and foster stronger customer relationships – all essential ingredients for long-term growth in the competitive B2B marketplace.

>> See more of our new feature updates:

Public API Feature – Unlock Seamless B2B Integrations

Unit Price Feature: Advanced Quantity-Based Pricing for B2B Merchants

B2Bridge Manual Orders To Simplify B2B Orders

Lock/Hide Feature: A Powerful Update for B2B Ecommerce

Import & Export Price List Feature – Simplify Your B2B Pricing Management