B2Bridge has launched a powerful new feature update that brings flexible unit price and quantity-based pricing capabilities to Shopify merchants. This enhancement allows B2B sellers to offer tiered pricing discounts based on the quantities ordered, enabling more competitive and customized pricing strategies tailored to wholesale buyers.
What is the Unit Price Feature?
The Unit Price feature in B2Bridge.io enables merchants to set different prices per unit depending on the quantity a customer purchases. For example, a buyer might pay a standard price for 1 unit, a discounted price for 5 units, and an even lower price for 10 or more units. This tiered pricing model incentivizes larger orders, improves customer satisfaction, and helps merchants optimize sales volume and margins.
Key Benefits and Capabilities of Unit Price
Tiered Pricing Flexibility: Merchants can define multiple quantity breaks with corresponding unit prices, allowing precise control over discounts as order quantities increase.
Custom Price Lists: The feature integrates with B2Bridge’s existing price list management, letting merchants assign tiered pricing to specific customer groups or individual buyers.
Seamless Shopify Integration: Pricing tiers are displayed clearly on product pages, so customers can easily see how prices change with quantity, enhancing transparency and encouraging larger purchases.
Support for Variants and Packs: Quantity pricing can be configured for product variants (e.g., sizes or colors) and pack sizes, ensuring accurate pricing for complex product assortments.
Improved User Experience: Customers see real-time price updates as they adjust quantities in their cart, making ordering straightforward and reducing friction in the buying process.
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How the Unit Price Works
B2Bridge’s Unit Price feature enables Shopify merchants to implement flexible, quantity-based pricing tiers tailored for B2B wholesale customers. Here’s a step-by-step overview of how it works:
Enable Quantity-Based Pricing
Merchants activate the B2Bridge’s pricing plan at Growth ($199) within the B2Bridge app settings inside the Shopify admin. This unlocks the ability to set tiered pricing based on order quantities.
Create Pricing Rules
In the B2Bridge dashboard, merchants create custom pricing rules by:
- Naming the rule for easy identification.
- Setting the priority if multiple rules exist (lower numbers have higher priority).
- Enabling or disabling the rule as needed.
- Defining which customers can access the tiered pricing, either by specific customer emails, customer tags (e.g., “b2b”), or customer groups.
- Selecting the products or collections to which the pricing tiers apply, with options to exclude certain items in the Review pricing table.
Define Quantity Breaks and Unit Prices
Merchants specify quantity breakpoints – such as 5, 10, or 20 units – and assign a corresponding unit price or discount for each breakpoint. For example:
- Buy 1-4 units at $10 each
- Buy 5-9 units at $9 each
- Buy 10+ units at $8 each
These breaks can be applied at different levels: order level (total quantity across all products), product level, or variant level for granular control.
Display Pricing to Customers
On the storefront, customers see clear pricing tables or messages showing the unit price changes based on quantity purchased. As customers adjust quantities in the cart or product page, the price updates dynamically to reflect the applicable tier.
Integration with Customer Segmentation and Price Lists
The unit price tiers work seamlessly with B2Bridge’s broader B2B features, including customer groups and custom price lists. This means different customers or groups can see unique tiered pricing tailored to their agreements or wholesale terms.
Order and Checkout
When customers place orders, the correct unit price based on their quantity and customer group is applied automatically. This ensures accurate invoicing and pricing without manual intervention.
Unit of Measure Example
Imagine a product that can be bought as individual units, in cartons, or on pallets. Each carton contains 8 units, and each pallet holds 160 units.
The price per single unit is $15.49.
For a carton, the unit price is $11.49.
For a pallet, the unit price is $9.49.
If a customer wants to purchase 350 units, the system will allocate the quantity across the available units of measure and calculate the total price and average unit price as follows:
- 320 units at the pallet price: $9.49 × 320 = $3,036.80 (2 pallets)
- 16 units at the carton price: $11.49 × 16 = $183.84 (2 cartons)
- 14 units at the single unit price: $15.49 × 14 = $216.86
- Total line amount = $3,437.50
Average unit price = $3,437.50 ÷ 350 = $9.82
Why This Update Matters for B2B Merchants
- Boost Sales Through Volume Incentives: Encouraging customers to buy more by offering tiered pricing increases average order value and improves inventory turnover.
- Tailored Pricing for Different Buyers: Combining unit price tiers with customer-specific price lists allows personalized wholesale pricing strategies.
- Simplified Pricing Management: The ability to upload and edit pricing in bulk reduces administrative overhead, especially for merchants with large catalogs.
- Enhanced Transparency: Clear display of quantity discounts on product pages builds trust and helps customers make informed purchasing decisions.
To Sum Up
B2Bridge’s new Unit Price feature marks a significant enhancement for Shopify merchants operating in the B2B space. By enabling flexible, quantity-based pricing tiers, it empowers wholesalers to compete more effectively, increase order sizes, and provide a superior buying experience.
Merchants looking to optimize their wholesale pricing strategies will find this feature a valuable addition to their ecommerce toolkit, helping them grow their business with smarter, more flexible pricing.