About Chickadee

Chickadee Coffee Roasters is a small-batch, family-owned coffee roastery based in Detroit Lakes, Minnesota. Founded in 2017, Chickadee specializes in roasting carefully curated and ethically sourced coffee beans from a variety of renowned coffee-growing regions around the world. Their approach emphasizes quality, variety, and community, delivering freshly roasted coffee that reflects their commitment to craft and sustainability. Chickadee offers a range of products including blends, single-origin coffees, and decaf options, all roasted locally to ensure freshness.

Overview

Known for their carefully curated, ethically sourced coffee beans and commitment to quality and community, Chickadee sought to expand their business by introducing a wholesale channel.

Partnering with B2Bridge, they implemented a tailored B2B solution that includes a wholesale registration form for customer verification, personalized wholesale pricing, and dedicated payment support. This collaboration enabled Chickadee to securely and efficiently serve their wholesale clients, enhancing their market reach while maintaining the high standards that reflect their local roots and values.

Challenges

Chickadee was looking for an effective solution to enable wholesale sales on their online store. Their key needs included:

Chickadee required a system to verify wholesale customers before allowing them access to wholesale pricing. This meant setting up a registration form that every new wholesale visitor had to fill out upon entering the store. Without such controls, there was a risk that non-wholesale visitors could view or take advantage of wholesale prices, impacting retail profitability and customer management.
After verification, Chickadee wanted to ensure that only approved wholesale customers would see the wholesale price list. This created a two-tier pricing experience where retail customers see standard prices, and wholesale buyers see their negotiated discounted prices, maintaining price integrity and customer segmentation.
Integrating the wholesale registration and verification into the store’s front end needed to be seamless and user-friendly, avoiding any confusion, delays, or drop-offs that might negatively affect both retail and wholesale customers.
Chickadee also encountered specific difficulties with their payment process that required dedicated support to optimize for wholesale transactions, including handling invoicing or other B2B payment workflows.

Solution

B2Bridge delivered a comprehensive solution that supported Chickadee’s hybrid B2C & B2B model – streamlining wholesale operations and payment needs through:

B2B Registration Form Feature: B2Bridge built a customizable wholesale registration form designed to verify wholesale customers before granting access to wholesale pricing. This streamlined the verification process and controlled store visibility effectively.
Price List and Customer Group Combination: By leveraging the price list and customer group features, B2Bridge enabled Chickadee to correctly identify verified wholesale customers and display wholesale-specific prices exclusively to them.
Payment Support: The B2Bridge team worked closely with Chickadee to resolve specific payment-related issues, ensuring smooth transaction processing tailored to their business requirements.
Ongoing Collaboration and Support: Throughout the project, B2Bridge maintained active communication with Chickadee, iterating on feedback to optimize form usability, pricing logic, and payment integration until the solution fully met their operational expectations.

Product Page Retail View

Product Page Wholesale View

Product Card Retail View

Product Card Wholesale View

Quick Order Page for Dealers

Registration Form for Dealers

Results & Impact

The project was successfully completed, resulting in a secure and user-friendly wholesale shopping experience for Chickadee’s verified customers. The verified registration form streamlined wholesale customer qualification, preventing unauthorized access and securing Chickadee’s wholesale pricing. Approved wholesale customers enjoy a fully personalized shopping experience with wholesale prices clearly visible, while retail customers remain unaware of wholesale rates, protecting profit margins.

Payment-related issues were resolved, enabling smooth, reliable transactions tailored to wholesale orders, improving cash flow and customer satisfaction. Chickadee confidently launched their B2B sales channel, attracting verified wholesale clients with ease, expanding their market reach, and increasing revenue potential with minimal disruption to existing retail operations.

Overall, B2Bridge’s specialized solution empowered Chickadee to create a professional wholesale storefront that supports growth and operational efficiency.

"Very User Friendly! Awesome support staff!"

Chickadee Coffee Roasters

Explore more

To learn more about Chickadee Coffee Roasters, their product range, and the story of their brand, visit their website.

To see how B2Bridge works with Shopify, you can explore via the links below: