About MIDAN

Midan Ventes offers a premium collection of energy-efficient LED lighting products and innovative electronic accessories designed to make homes and workspaces more eco-friendly and stylish. From durable LED bulbs that help reduce electricity consumption to elegant LED light strips that transform any room, Midan Vendes focuses on sustainable, economical lighting solutions. Their range also includes smart electronic accessories that bring practical home automation to everyday life, making it easier for customers to create comfortable, modern, and environmentally conscious spaces.

Overview

MIDAN is a leading wholesale electronics distributor that partners with B2Bridge to streamline its B2B sales operations.

As a valued customer of B2Bridge, MIDAN benefits from a tailored Ecommerce platform that ensures secure access for verified business clients and delivers a seamless, bilingual shopping experience. This partnership enables MIDAN to streamline its wholesale operations while providing personalized pricing and services to support the growth of its business customers.

Challenges

Ventes MIDAN faced several challenges in scaling its wholesale business and managing customer access:

Display of wholesale pricing after approval: Once customers were verified and approved, the store had to show them wholesale-specific pricing, which differs from standard retail prices or public rates. The system had to correctly associate each business customer with their respective wholesale price lists.
Wholesale-only store access control: Since the store sells products exclusively through wholesale channels, it was essential to restrict access so that only verified business customers could enter the website. Visitors without an approved business account needed to be blocked from browsing or making purchases.
Customer verification through a form: The company required a seamless way to verify each potential wholesale customer’s credentials before granting access to the store. This meant implementing a registration form that collected necessary business information and enabled manual or automatic approval workflows.
Bilingual store experience (English and French): Serving a diverse, primarily Canadian customer base, Ventes MIDAN wanted the online store to support both English and French languages to ensure clear communication and ease of use for all customers.

Solution

B2Bridge delivered a tailored set of features along with expert support to address these challenges and enable Ventes MIDAN’s wholesale operations:

Price list and customer group integration: The combination of price lists and customer groups enabled the store to assign each verified business to the correct wholesale pricing tier. This ensured that once logged in, customers saw the appropriate wholesale prices tailored to their contract or category.
B2B registration form feature: B2Bridge’s registration form allowed Ventes MIDAN to create a customized wholesale sign-up process. Prospective customers submitted their business details, which were then reviewed for approval before granting store access. This form streamlined and automated customer verification.
Lock/hide store access feature: To enforce wholesale-only access, B2Bridge applied a lock and hide mechanism that blocked unapproved visitors from entering the store or viewing prices. Only customers with an approved business account could unlock and browse the catalog.
Store setup and customization support: Understanding the importance of accessibility, the B2Bridge team helped set up the store with a fully bilingual interface. They also provided customizations to optimize the store layout and features according to Ventes MIDAN’s brand and operational needs.

MIDAN’s Website For B2C

Discover the latest consumer electronics and accessories at MIDAN’s retail website for quality products and exceptional service.

MIDAN’s Website For B2B

Register with MIDAN’s registration form to unlock competitive wholesale pricing and tailored solutions designed to support your business growth.

Product Page Retail View

Product Page Wholesale View

MIDAN’s Website in English

MIDAN’s Website in France

Results & Impact

The partnership with B2Bridge delivered significant results and lasting impact for Ventes MIDAN’s wholesale business. By implementing a secure, wholesale-only store environment with controlled access, Ventes MIDAN ensured that only verified business customers could browse and purchase products, enhancing both security and exclusivity.

The automated B2B registration and approval process drastically reduced manual administrative efforts, accelerating customer onboarding and improving operational efficiency. Wholesale customers benefited from a seamless, personalized shopping experience where they could easily view accurate pricing tailored specifically to their approved accounts.

Additionally, the bilingual English and French store interface broadened accessibility and made the shopping process more intuitive for a diverse customer base.

Overall, these improvements enabled Ventes MIDAN to optimize its wholesale sales operations, strengthen customer relationships, and position the business for sustainable growth in the competitive B2B marketplace.

"If you are looking to build a B2B store and want to offer the Net payment terms and custom price list to your customers, this is the app you need. The service is simply incredible, it's like having your own IT team! I strongly recommend this app. A special thanks to Viet as well."

Ventes MIDAN