About EasyEat

EasyEat is a UK-based brand created by passionate pet lovers to improve pets’ health through beautifully designed, elevated pet feeders. Unlike traditional raised dog bowls, EasyEat’s open, edgeless design promotes a natural feeding posture, helping pets – especially flat-faced breeds – breathe more easily while eating. With a mission to enhance pets’ quality of life, EasyEat is transforming feeding time into a healthier, more comfortable experience for pets everywhere.

Overview

We’re excited to welcome EasyEat, a leading provider of affordable, high-quality food service solutions, as a valued B2Bridge customer.

EasyEat now powers their B2B operations with B2Bridge to streamline wholesale ordering, manage tiered pricing, and deliver a seamless buying experience to their customers. We’re proud to support EasyEat as they continue to simplify food service operations for businesses across the region.

Challenges

As EasyEat, the UK-based brand creating beautifully designed elevated pet feeders, expanded into wholesale, they faced the challenge of managing their B2B sales efficiently within Shopify.

Need for Wholesale Verification
EasyEat wanted to expand into wholesale but needed a system to verify B2B customers before granting access. They required a gated wholesale registration form to ensure only approved partners could enter the store.
Wholesale Pricing Management
They needed a way to display correct wholesale pricing to approved B2B customers without affecting retail pricing. Managing tiered pricing accurately was crucial for maintaining margins and operational clarity.
Tax Rule Separation
EasyEat also needed to apply different tax rules for wholesale versus retail customers. This was essential for compliance and smooth operational management as they scaled.

Solution

Using B2Bridge, EasyEat was able to launch its wholesale operations seamlessly.

B2B Registration Form
B2Bridge provided EasyEat with a B2B registration form feature to verify wholesale customers efficiently. This allowed EasyEat to control who could access their wholesale store seamlessly.
Price List and Customer Groups
Using B2Bridge’s Price List and Customer Group features, EasyEat can now display accurate wholesale prices to approved B2B buyers. This setup keeps retail pricing untouched while ensuring B2B customers see the correct offers.
Custom Store and Tax Setup
The B2Bridge team supported EasyEat in customizing their store to match their operational workflow. They also helped set up different tax configurations for wholesale and retail customers for compliance. This streamlined setup enabled EasyEat to confidently scale their wholesale operations while staying focused on their mission of enhancing pet wellness globally.

Homepage Retail View

Homepage Wholesale View

Product Card Retail View

Product Card Wholesale View

Results & Impact

With B2Bridge’s B2B registration form, EasyEat can now verify wholesale customers efficiently, while our B2B Registration Form, Price List and Customer Group features ensure approved buyers see accurate wholesale pricing automatically when they log in.

The B2Bridge team also supported EasyEat in customizing their store and configuring tax rules correctly, allowing EasyEat to launch their wholesale operations smoothly and focus on their mission of improving pets’ health worldwide.

Fantastic app, the only B2B app that had everything we wanted. Viet helped throughout integration and was fantastic. The app takes all the confusion out of B2B and has a simple dashboard. Well done guys, great app!

EasyEat