In the competitive world of B2B ecommerce, having the right tools to manage wholesale pricing, customer segmentation, and order workflows is essential. B2B Wholesale Hub by Orbit is a popular Shopify app designed to help merchants streamline their wholesale operations without needing a separate store. It offers features like custom pricing, volume discounts, quick order forms, and payment terms tailored for B2B buyers.
This review B2B Wholesale Hub explores the key features, benefits, and drawbacks of Wholesale Hub, helping you decide if it fits your business needs. We’ll also compare it to B2Bridge, a leading all-in-one alternative for wholesale merchants.
>> Explore: 17 Best Wholesale Apps for Shopify You Shouldn’t Miss
What is B2B Wholesale Hub?
B2B Wholesale Hub by Orbit (or B2B Wholesale Club) is a powerful Shopify app designed to enable merchants to run wholesale and B2B sales alongside their retail operations within a single store. Instead of creating a separate wholesale store, merchants can tag customer accounts to assign wholesale or VIP pricing, allowing different groups – such as gold or silver tiers – to access exclusive discounts and pricing when logged in.
The app supports essential wholesale features like percentage and volume discounts, custom pricing down to the variant level, quick order forms for efficient bulk purchasing, net payment terms, order minimums, extra fees, and free shipping options.
Wholesale Hub is highly customizable, letting merchants control product visibility to hide certain products or collections from retail or specific wholesale groups. It integrates seamlessly with Shopify’s native admin and checkout, and supports Shopify forms & flow for automated account registration and approval. Available in tiered pricing plans – from a basic plan offering core features to premium plans with advanced analytics and priority support – Wholesale Hub caters to businesses at all stages, whether new to wholesale or well-established. Its design focuses on simplicity and efficiency, enabling merchants to meet B2B customer expectations without duplicating stores or products.
Key Features of B2B Wholesale Hub
Customer Group Tagging and Custom Pricing
B2B Wholesale Hub Shopify app allows merchants to tag customer accounts to create distinct wholesale or VIP groups. Each tagged group can access exclusive pricing and discounts tailored specifically for them.
This granular control extends down to individual product variants, enabling merchants to set custom prices or percentage discounts based on customer tiers such as gold or silver members. This tagging system ensures wholesale pricing is only visible to authorized customers, maintaining price confidentiality while simplifying customer segmentation.
Volume Discounts and Order Minimums
The app supports volume-based tiered pricing, offering quantity breaks that reward customers with better discounts as they order larger quantities. Additionally, merchants can set minimum order quantities or minimum order values to ensure wholesale purchases meet profitability thresholds. These features help incentivize bulk buying and manage order sizes effectively.
Quick Order Form
Wholesale buyers often know exactly what they want to purchase. The quick order form feature consolidates all products into a streamlined, single-page form that allows wholesale customers to quickly add multiple items and quantities to their cart. This speeds up the ordering process and improves the buying experience for repeat or bulk purchasers.
Net Payment Terms and Manual Order Entry
B2B Wholesale Hub includes support for net payment terms, allowing wholesale customers to place unpaid orders and pay within negotiated time frames such as Net 30 or Net 60. This flexibility is crucial for B2B cash flow management. Additionally, merchants can manually enter orders on behalf of customers directly from the Shopify admin, facilitating phone or email orders and improving customer service.
Product Visibility and Locks
Merchants can control product visibility by hiding specific products or collections from retail customers or unauthorized visitors. This ensures wholesale-only products remain exclusive and prevents retail customers from seeing wholesale pricing or purchasing wholesale-only items. Product locks enhance store security and maintain clear separation between retail and wholesale offerings.
Extra Fees and Free Shipping Options
The app allows merchants to add extra fees such as handling, service, or additional shipping charges for wholesale orders. Conversely, it also supports free shipping options for wholesale customer groups, providing flexibility in how shipping costs are managed and incentivized.
Integration with Shopify Forms & Flow
Wholesale Hub integrates seamlessly with Shopify’s native forms & flow tools, enabling automated workflows such as wholesale account registration, approval processes, and customer tagging. This automation streamlines onboarding and customer management, reducing manual effort for merchants.
B2B Wholesale Hub Pricing Plans
Here is a clear pricing plan table for B2B Wholesale Hub by Orbit:
| Plan Name | Monthly Price (USD) | Annual Price (USD) | Key Features Included |
| Free Dev Plan | Free | Free | All app features includedFree for Shopify Partners and development stores |
| Basic Plan | $39 | $420 (10% off) | Percentage discountsOrder minimum conditionsQuick order formManual order entryLive chat support |
| Professional Plan | $69 | $744 (10% off) | All Basic features plus:Custom pricesNet payment termsVolume discountsMarkets support |
| Premium Plan | $99 | $1,068 (10% off) | All Professional features plus:Product visibility/locksPriority email supportAdvanced analytics |
Pros & Cons of B2B Wholesale Hub
Pros
- Flexible Customer Group Tagging: The app allows tagging customers into multiple groups (e.g., gold, silver), enabling tailored pricing and discounts visible only to those groups.
- Comprehensive Wholesale Features: It supports volume discounts, quick order forms, net payment terms, order minimums, extra fees, and product visibility controls, covering most wholesale business needs.
- User-Friendly Interface: The app is easy to set up and manage without coding, making it accessible for merchants new to wholesale.
- Scalable for Growing Businesses: Offers tiered pricing plans including a free developer plan and a 30-day free trial, catering to businesses at different stages.
Customer review: ““This app allows you to manage prices and conditions of b2b sales in an optimal way, especially for merchants who cannot access a Shopify Plus plan…” – Combat Arena
Cons
- Shopify Platform Limitations: Certain discounting capabilities are restricted by Shopify’s native system, limiting the complexity of discounts that can be applied.
- Learning Curve for Complex Setups: While basic features are straightforward, configuring advanced pricing rules and customer segmentation can require time and effort to master.
- May Need Additional Apps for Specialized Workflows: For highly customized B2B processes, merchants might need to integrate other apps alongside Wholesale Hub to fully meet their requirements.
- Theme Compatibility Issues: Some users experienced issues after switching to a new Shopify theme, requiring support intervention.
- Initial Setup May Require Support: A few merchants needed help from the support team to configure the app correctly, especially for more complex setups.
Customer review: “Terrible experience, the app does not work with large inventory stores. It gets stuck and partially works, not a reliable solution. I wrote for a month to support asking for help, their strategy was to deny that there was a problem in the first place, and after weeks of back and forth of this I got tired and ended up switching to another app. They take more than a day to reply. Our store sells 90% wholesale, so this was at the core of our business. After many years of using this app, all I can say is I was disappointed. The app suddenly stopped working and nobody cared to help me. I even subscribed to the top tier pricing plan to get better assistance, nobody cared. Please don´t reply saying that you were on your holiday break, I started with issues since Cyber Monday and getting close to new years, still no solution” – Celovendo. Repuestos para celulares
B2Bridge – Best Alternative of B2B Wholesale Hub
B2Bridge is a comprehensive B2B wholesale app designed specifically for Shopify merchants who want to streamline their wholesale operations within a single, integrated platform. It consolidates essential wholesale features – such as dynamic pricing, customer segmentation, flexible payment terms, quick bulk ordering, and manual order entry – into one app, eliminating the need to juggle multiple apps.
B2Bridge also offers customizable B2B registration forms with approval workflows, product visibility controls, and a dedicated quick order page designed to enhance the wholesale buyer experience. Its intuitive dashboard and seamless Shopify integration make it suitable for both new and established B2B businesses seeking scalability and efficiency.
Here is a comparison table of features of B2B wholesale app and B2Bridge:
| Feature | B2B Wholesale Hub | B2Bridge |
| Custom Wholesale Pricing | Yes | Yes |
| Volume / Tiered Discounts | Yes | Yes |
| Pricing per Product Variant | Yes | Yes |
| Wholesale Registration Form | Yes | Yes |
| Customer Group Segmentation | Yes | Yes |
| Net Payment Terms (Net 15/30/60) | Yes | Yes |
| Quick Order Form / Bulk Ordering | Yes | Yes |
| Product Visibility / Price Locking | Yes | Yes |
| Manual Order Entry by Admin | Yes | Yes |
| Order Minimums and Pack Sizing | Yes | Yes |
| Extra Fees and Shipping Controls | Yes | Yes |
| Integration with Shopify Admin | Yes | Yes |
| Priority Support | Yes (Premium plan) | Yes |
| All-in-One Single App | No (multiple apps) | Yes |
Both apps offer a robust set of features essential for B2B wholesale operations. However, B2Bridge provides all these capabilities within a single app, while B2B Wholesale Hub Shopify app often requires multiple apps or higher-tier plans to access advanced features.
When B2Bridge might be a better fit
- If you want an all-in-one, integrated B2B solution without managing multiple apps, B2Bridge is ideal.
- Businesses looking for dedicated, hands-on support and personalized onboarding will find B2Bridge’s customer service highly valuable.
- Stores with higher order volumes or complex B2B requirements that justify the $99/month starting price will appreciate the streamlined experience and comprehensive feature set.
- If you prefer a single dashboard to manage pricing, orders, customers, and payments, B2Bridge offers a more cohesive interface.
In summary, while both B2B Wholesale Hub and B2Bridge provide strong wholesale capabilities for Shopify stores, B2Bridge stands out as a more unified and customizable platform with premium support, making it a compelling choice for merchants seeking simplicity and scalability in their B2B operations.
Conclusion
B2B Wholesale Hub by Orbit is a reliable Shopify app that offers essential wholesale features like custom pricing, volume discounts, net payment terms, and quick order forms within a single store. It’s easy to set up and praised for responsive customer support, making it a solid choice for merchants wanting to add B2B capabilities without complexity. However, some advanced features require higher-tier plans, and certain limitations exist due to Shopify’s platform. For merchants seeking an all-in-one, fully integrated wholesale solution with personalized support, B2Bridge.io is a strong alternative. Both apps effectively support growing B2B businesses on Shopify.
Hi, I’m Ha My Phan – an ever-curious digital marketer crafting growth strategies for Shopify apps since 2018. I blend language, logic, and user insight to make things convert. Strategy is my second nature. Learning is my habit. And building things that actually work for people? That’s my favorite kind of win.