12 Wholesale Pricing Sheet Templates For Your B2B Store

Quoting price is never a one time job. For those who manage many B2B accounts, pricing requests keep coming back. This does not only waste your time but also leads to mistakes in communication and numbers. That is not counting constant updates or custom deals.

Tired of repeating the same quotes over and over? Use our wholesale pricing sheet template to save time, close deals faster, and scale your B2B operations with ease.

>> Read more: How To Calculate Your Wholesale Pricing: Formulas & Tips To Set Up

What Is A Wholesale Price List?

A wholesale pricing list is a price sheet that a seller provides to business customers. Essentially, it is a document that provides information about wholesale products, their corresponding prices, and sometimes applicable terms like MOQs, discounts, or lead times. Its primary purpose is to offer a clear and standardized reference for suppliers and buyers.

A wholesale price list can come in various forms, namely spreadsheets, PDFs, or integrated B2B portal tables. One B2B store can provide multiple pricing lists, depending on the specific use case.

For example, one simple sheet with just product names and flat unit prices is enough for standardized product lines with fixed margins. However, when it comes to custom products, seasonal collections, or variable shipping zones, the pricing sheets should provide details on tiered volume pricing, SKUs, shipping terms, and built-in discounts.

In wholesale, having a pricing sheet readily available is not often a must, but it helps businesses save a large amount of time, reduce misunderstandings, and increase buyer confidence. All of which contribute to higher conversion rates.

Types of Wholesale Pricing Sheet Templates & Models

Creating a wholesale pricing sheet can be frustrating. Beyond basic price and product listings, the process can also involve organizing discount structures, handling volume-based pricing, and ensuring consistency across SKUs.

Fortunately, there exist many ready-made wholesale pricing sheets and templates. These resources not only act as helpful starting points but also come with built-in formulas, allowing businesses to simplify the process and save their precious time. In this section, we will introduce you to some wholesale pricing sheet templates for different use cases and models.

1. General Price List Templates (adaptable for B2B/wholesale)

The first and most common type of pricing document in wholesale settings is the price list template. Since these layouts are pre-made, they are ready to use and offer basic customization options. All you need to do is to pick a format and fill in your product and pricing data. 

Following are some of the most popular wholesale pricing sheet templates among small businesses, retailers, and wholesalers.

1.1. Product Price List Template

This template is pretty clean and simple. It includes columns for item number, item name, item description, and unit price.Its main purpose is to help businesses display product pricing in an organized and easy-to-read format. In addition to that is the simple layout allowing for effective item sorting.

>> Download: Excel | Google Sheets

1.2. Services Pricing Template

This wholesale pricing sheet template suits service-based wholesalers, such as web development firms, consulting agencies, and salon service providers. It has columns for service ID, service name, description, and rate (hourly or project total). You can also assign each service an ID number for easier tracking and organization.

>> Download: Excel  | Google Sheets

1.3. Retail Price List Template

Providing detailed information on product names, SKUs, and unit prices, the retail price list template is popular among both retail and wholesale use. Aside from standard pricing, it also lists items by category for efficient organizing and intuitiveness. B2B store owners can include company contact information and notes to highlight important details or promotions as well.

>> Download: Excel

1.4. Tiered Pricing List Template

This tiered pricing template displays different price levels based on purchase volume or package. Typically, suppliers send this type of pricing sheet to B2B buyers when those buyers need to compare bundled features, quantity discounts, or service levels between tiers. This format is especially suitable for time-limited promotions, seasonal campaigns, or volume-based sales incentives.

>> Download: Excel

1.5. Price Quote Template

This template presents itemized pricing for products or services in a clear, professional format. There are typically five columns, with fields for the service or item name, description, quantity, unit price, and total amount. One can also include reference or item ID numbers to make tracking and inventory management easier.

In the lower section is a space to input discount rate, tax rate, shipping/handling, and other charges. In addition to that is a section for adding customer information, a company logo, and terms and conditions.

>> Download: Excel

1.6. Vendor Price Comparison Template

This is another commonly-used wholesale pricing sheet template. Businesses turn to it when they need a good reference tool for assessing different offers for the same product or services.

So, how does the vendor price comparison template work? Basically, this layout provides a side-by-side vendor pricing comparison on a single page. From there, one gets to compare key data points, such as unit cost, shipping fees, taxes, and discounts. 

>> Download: Excel

1.7. Photography Price List Template

This wholesale pricing sheet template provides space for adding photo session packages, print sizes, product options, and pricing. Because of its heavy focus on service-based offerings, the photography price list template particularly excels in quoting wedding and portrait sessions to commercial and event photography.

>> Download: PDF

1.8. Wedding Vendor Price Sheet

This wholesale pricing sheet template caters to wedding vendors in specific. It provides fields for vendor name, overall rating, service description, contact details, quoted cost, and notes. Planners or couples can easily compare options and track vendor status efficiently.

>> Download: Excel  |  Word  |  PDF

2. Wholesale-Specific Pricing Models & Features (for online B2B stores)

While pricing sheets help document and present product pricing, pricing models essentially determine how you structure and assign those prices. There are four common strategies in B2B wholesale pricing:

2.1. Fixed wholesale pricing

Fixed wholesale pricing is basically setting the fixed wholesale amount for each item. For example, if your retail price for a notebook is $10, you might set a fixed wholesale price at $6. Then, you will list $6 as the set price across all wholesale transactions, regardless of order volume or customer segment.

One key advantage of fixed wholesale pricing is that it ensures price clarity and consistency. However, the whole setup process can be a bit time-consuming, especially with large catalogs. This model works especially well for businesses selling standardized products with stable costs. You can consider applying fixed pricing for printed goods, packaged food, office supplies, or home décor.

2.2. Percentage-based pricing

This wholesale pricing model applies a fixed percentage discount across all wholesale items. For example, you might give approved wholesale customers 40% off the standard price. It’s simple, fast to roll out, and works well if your wholesale margins are stable.

2.3. Quantity-based pricing

This wholesale product pricing structure focuses on volume tiers. Simply put, you assign different prices depending on how many units are ordered. The more units bought, the lower the unit cost. It’s commonly used to reward bulk ordering from wholesale buyers.

2.4. Multiple wholesale price lists

This model enables you to offer variable pricing to different buyer groups based on factors like order value, membership level, or customer role. For example, VIP resellers may receive deeper discounts than occasional wholesale buyers.

Key Information to Include in Your Wholesale Pricing Sheet

A well‑presented and easy‑to‑understand pricing sheet can make or break a wholesale buyer’s decision. As a result, it’s essential that your pricing sheet covers all the essential elements a business client would expect when evaluating options.

Following are key components in designing, picking, or customizing a wholesale pricing sheet template.

Key Information to Include in Your Wholesale Pricing Sheet

A well‑presented and easy‑to‑understand pricing sheet can make or break a wholesale buyer’s decision. As a result, it’s essential that your pricing sheet covers all the essential elements a business client would expect when evaluating options.

Following are key components in designing, picking, or customizing a wholesale pricing sheet template.

Must-have section	Details
Business Contact Information	Company name, logo, email, phone number, website
Date Range	Validity period for prices (start and end dates)
Product/Service Details	SKU number, product/service description, category
Pricing Breakdown	Unit price, bulk prices (by quantity thresholds), hourly rates (if applicable), discounts/offers (e.g., for specific customers or regions)
Terms & Conditions	Payment terms, minimum order quantity, return/refund policy, pricing validity, shipping terms

It is also important to organize the sheet. An effective wholesale price sheet should come with a clean layout with headings, sortable columns, and product IDs. If possible, try to group items by category to avoid information overload.

Benefits of Utilizing Wholesale Pricing Sheets

Nowadays, having wholesale pricing sheets readily available has become increasingly important. Some notable advantages are:

• Smooth operations: Wholesale pricing sheet templates provide price transparency for all parties. As a result, it helps speed up quoting, reduce back-and-forth emails, and minimize errors during ordering.
• Enhanced customer experience: Another advantage of clean pricing sheets is clarity. A well-structured and easy-to-read sheet helps customers quickly locate items, compare unit vs bulk prices, and understand price validity at a glance. 
• Increased sales & profitability: Customers are likely to buy more when it comes to a professional wholesale price list. Providing buyers with wholesale pricing sheets helps them feel more confident regarding the purchase.
• Improved internal management: Having a standardized set of wholesale pricing sheets allows teams to stay on the same page. Everything is clear, organized, and easy to find, and thus, reduces miscommunication and speeds up quoting.

How to Create Effective Wholesale Pricing Sheets

That’s the basics about wholesale pricing sheets. So, how can you make use of the examples and design your own template? Following is a step-by-step guide on creating a simple yet effective product pricing sheet for wholesale.

Step 1: Decide on your wholesale pricing model

As mentioned earlier, there are four common pricing models. They are fixed pricing, percentage-based, quantity-based, and multiple price lists. Based on your products, services, and buyer types, select the appropriate structure.

Step 2: Choose a suitable pricing sheet template or spreadsheet tool

You can pick a format in the wholesale price template list given above, or use tools like Excel/Google Sheets. The key takeaway here is the tool/template supports easy editing and reusability.

Step 3: Input key pricing details

In this step, you may want to standardize the data format across all entries. The main task involves adding item names, SKUs, unit prices, discount tiers, taxes, etc. This step often takes some time to complete. A small tip here is to structure it with formulas. These formulas will automatically update totals and discounts for each row or column when a change happens.

Step 4: Finalize with terms and formatting

The last step is to review the sheet layout. If applicable, please add business info, date ranges, and clear terms. We recommend that you use a clean, consistent layout. Also, don’t forget to check if columns are filterable and sortable for easier navigation.

Tips for Creating an Effective Wholesale Price List

Here are some additional tips and best practices you can apply when building your pricing sheet:

• Accuracy & updates: Always proofread your sheet to avoid errors. Make sure to update it as your prices, product lines, or supplier costs change. Check competitor pricing so your offers remain competitive. Should there be any applicable taxes, shipping, or handling fees, remember to include them.
• Content & clarity: Base your pricing list on your current inventory to avoid confusion. Keep the layout simple and clean, using clear headers and consistent units. Avoid clutter and unnecessary information.
• Audience Targeting: Remember, different buyer types may require different formats or content. So, it’s a good practice to include only relevant products for each group. In case you are selling to different markets, it’s worth considering localized versions.

Platforms & Tools for Managing Wholesale Price Lists

In addition to spreadsheet templates, one can turn to wholesale price list management tools. One key feature of these platforms is that they allow for dynamic pricing updates, tiered discount rules, and customer-specific pricing. Wholesalers don’t have to manually update every cell or list when pricing changes.

Among highly recommended tools for wholesale pricing list management is B2Bridge – All-in-One B2B Ecommerce Solution. This Shopify plugin offers an all-in-one B2B solution, including tiered pricing, volume discounts, registration forms, net payment terms, bulk ordering, and tax-exemption management.

In terms of pricing features, B2Bridge provides:

• Limitless set of customizable wholesale pricing sheet templates for various use cases
• Dynamic unit-price and volume-based pricing setup at variant level
• Unique price rules per buyer group and customer segment
• Built-in net payment terms (Net 30/60/90)

Currently, B2Bridge comes with four pricing plans. The entry-level plan begins at $99 per month. All plans provide free access to a 14-day trial.

Conclusion

That wraps up our full article on wholesale pricing sheet templates. You’ve explored key formats, benefits, and tools thus far. Hopefully, you are now able to create and manage an effective pricing sheet for your B2B store. Don’t forget to visit B2Bridge.io for more insights on B2B strategies, tools, and ecommerce resources.