Top 12 Wholesale Distributors In India 

Wholesale distributors play a crucial role in India’s supply chain by purchasing goods in bulk from manufacturers and supplying them to retailers and businesses. They help bridge the gap between producers and the fragmented retail market, ensuring the timely availability of products across urban and rural areas. Explore the top wholesale distributors in India to scale your market efficiently and reach retailers while providing them.

>> Read more: 15+ Best Wholesale Distributors In USA

Statistics of Wholesale Distributors in India

At its core, wholesale distribution involves the sale of goods in large quantities to retailers, other businesses, industrial, commercial, institutional, or other professional business users, or to other wholesalers and intermediaries, rather than directly to consumers. 

Here are some facts about wholesale distributors and the wholesale market in India:

Market Size and Growth:

• India’s retail sector, which is heavily reliant on wholesale distribution, was valued at $883 billion in 2020 and is projected to grow to $1.3 trillion by 2024. Some estimates suggest the overall retail market could cross the $2 trillion mark by 2032.
• The Fast-Moving Consumer Goods (FMCG) sector, a major driver of wholesale, is expected to grow at 10-12% annually over the next decade.
• Wholesale trade in India contributes significantly to the economy, accounting for about 10% of India’s GDP and 8% of total employment (combined with retail).

Market Structure:

• Most Indian manufacturers utilize a three-tier selling and distribution structure involving distributors, wholesalers, and retailers.
• There are approximately 12 million retail distribution outlets in the country, with the majority being unorganized, family-owned entities (e.g., Kirana stores). These Kirana stores account for over 85% of the total retail market.
• A large FMCG company might work with 40 to 80 distributors to service its vast wholesaler-to-retailer network.

Summary Table of India Wholesale Suppliers

Top India Wholesale Suppliers	Location	Platform Type	Product Range	Minimum Order	Key Features/Benefits	Target Customers
IndiaMART	Noida (HQ), Pan-India	Online B2B Marketplace	Millions of products across 56 industry groups (construction, industrial machinery, packaging, electronics, apparel, furniture, housewares, cosmetics, etc.)	Varies by supplier	Largest online B2B marketplace; connects buyers & suppliers; enhanced business visibility; lead management; instant payment solutions; payment protection program.	SMEs, Large Enterprises, Individuals (buyers & suppliers)
Redington India	Chennai (HQ), Pan-India	IT Distribution Company	IT, telecom, and consumer electronics products; IT services & solutions.	N/A	End-to-end supply chain solutions; logistics; after-sales support; strong brand partnerships.	Retailers, Businesses, System Integrators, Partners
Petra (Electronics)	Global (serves India)	Wholesale Distributor	Consumer electronics, custom installation products, accessories.	N/A	Specialization in electronics distribution.	Retailers, Businesses
Booker India Private Limited	Mumbai (HQ)	B2B Cash & Carry Wholesaler	Essential food items, FMCG products.	Bulk	Focus on distributing to supermarkets & retailers nationwide; part of a global group.	Supermarkets, Retailers, HoReCa (Hotels, Restaurants, Caterers)
Cardinal Health	Global (Bengaluru hub)	Global Manufacturer & Distributor	Pharmaceuticals, medical & laboratory products.	Large volumes	Streamlines healthcare services; global scale; focus on quality & compliance; significant presence in India through its service hub.	Healthcare Facilities, Pharmacies, Hospitals
Udaan	Bengaluru (HQ), Pan-India	Online B2B Marketplace	Multi-category products (fashion, electronics, home goods, FMCG, etc.).	Varies by seller	Efficient & timely delivery; manages supply chain; offers credit solutions; aims to simplify trade for small businesses.	Manufacturers, Traders, Retailers (especially SMEs)
LOTS Wholesale	Gurugram (HQ), Delhi NCR	B2B Cash & Carry Wholesaler	Diversified products including multi-national brands, FMCG, home & kitchen essentials, meat, fish & egg.	Bulk	One-stop-shop solution for businesses; maximum stock availability; transparent pricing; omni-channel approach (physical stores + digital).	Retailers, HoReCa, Offices, Service Providers, Educational Institutions
Ingram Micro India	Mumbai (HQ), Pan-India	IT Distribution Company	Full spectrum of global technology products, IT solutions, mobility, cloud, & supply chain services.	N/A	Deep expertise in technology solutions; global network; comprehensive supply chain services; helps businesses operate efficiently.	Businesses of all sizes, Channel Partners, Resellers, System Integrators
Exporters India	Delhi (HQ)	Online B2B Directory & Marketplace	Diverse range of products for export & wholesale (facilitates connection).	Varies by supplier	Connects Indian suppliers with global buyers; comprehensive B2B directory; provides trade leads.	Indian Manufacturers, Exporters, Suppliers, Global Buyers
TradeIndia	New Delhi (HQ), Pan-India	Online B2B Portal	Over 12,000 product categories (textiles, agriculture, handicrafts, industrial equipment, etc.).	Varies by supplier	Online business catalogs; “DialB2B” service; trade alerts; connects SMEs with the global export-import community.	Small & Medium Businesses (SMEs), Buyers & Sellers Globally
Adani Enterprises Limited	Ahmedabad (HQ), Pan-India & Global	Conglomerate (Wholesale/Trading Arm)	Commodities (coal, iron ore), agri-logistics, diverse industrial products.	Large-scale	Integrated business model; large-scale trading capabilities; significant logistical infrastructure; part of a major Indian conglomerate.	Industrial Clients, Large Businesses, Government Projects, Commodity Traders
RP tech India (Rashi Peripherals)	Mumbai (HQ), Pan-India	IT & Mobility Solutions Distributor	IT hardware, software, mobility solutions (personal computers, notebooks, mobile phones, peripherals, storage, UPS systems).	N/A	Strong partner network; provides pre-sales & after-sales support; focuses on channel development; one of the top IT distributors in India.	Partners, Retailers, System Integrators

Top 12 Wholesale Distributors in India: Detailed Review

This section provides in-depth information on each of the leading wholesale distributors and B2B platforms in India, covering their category, an overview of their operations, website, key highlights, and general reputation.

IndiaMART

Category: Online B2B Marketplace

Overview: IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers. It serves as a comprehensive platform for small and medium enterprises (SMEs), large enterprises, and individual buyers and sellers across a vast array of industries.

Website: https://www.indiamart.com/

Key Highlights:

• Vast Product Range: Hosts millions of products and services across over 56 industry groups and 98,000 product categories, from construction materials and industrial machinery to apparel and cosmetics.
• Extensive Network: Connects over 211 million buyers with 8.4 million suppliers.
• Supplier & Buyer Tools: Offers enhanced business visibility, lead management systems, and instant payment solutions for suppliers, and convenience of connecting with sellers, a wide marketplace, and payment protection for buyers.
• Digital Pioneer: Was the first online B2B marketplace to go public in India.

Rating/Reputation: Widely regarded as the largest and most dominant online B2B marketplace in India, holding a significant market share. Known for its extensive reach and comprehensive platform services.

Customer Reviews/Reputation: While direct reviews of IndiaMART as a platform are less common on external sites, the platform itself provides seller rating mechanisms, allowing buyers to review individual sellers. Its widespread adoption and continued growth suggest a generally positive utility for its user base.

Redington India

Category: IT Distribution Company

Overview: Redington India is one of the best India suppliers wholesale in solutions provider for IT, telecom, and consumer electronics products. They play a crucial role in bringing global technology brands to the Indian market through their extensive distribution network.

Website: https://www.redingtongroup.com/in/

Key Highlights:

• End-to-End Solutions: Provides comprehensive supply chain services, including distribution, logistics, warehousing, and after-sales support.
• Strong Brand Partnerships: Works with many top global brands to enhance their sales and market reach in India.
• Diverse Portfolio: Distributes a wide range of products from personal computing and mobile devices to enterprise solutions and cloud services.

Rating/Reputation: Considered one of the top IT distribution companies in India, known for its robust network and strong relationships with both vendors and channel partners.

Customer Reviews/Reputation: Specific public customer reviews from external sites are not readily available. Its reputation is primarily derived from its strong industry standing, extensive partner network, and long-standing relationships with major technology brands.

Petra (Electronics Distributor)

Category: Wholesale Distributor (Electronics)

Overview: Petra is one of the major India suppliers wholesale specializing in consumer electronics, custom installation products, and related accessories. While its primary operations are based in the US, its products and distribution networks serve international markets, including India.

Website: https://www.petra.com/ (Note: This is the global site; specific India operations might be through partnerships.)

Key Highlights:

• Specialized Focus: Deep expertise in the electronics wholesale segment.
• Wide Product Assortment: Offers a broad range of products, including fitness watches, cellphones, kitchen equipment, and various electronic accessories.
• B2B Focus: Caters specifically to retailers and businesses looking to purchase electronics in bulk.

Rating/Reputation: A well-established and recognized name in electronics wholesale globally, known for its extensive product catalog.

Customer Reviews/Reputation: Specific public customer reviews about Petra’s distribution services in India are not widely available on general review platforms. Its reputation is built on its long history and comprehensive product offerings in the electronics sector.

Booker India Private Limited

Category: B2B Cash & Carry Wholesaler (Food & FMCG)

Overview: Booker India is a significant player in the food and grocery wholesale distribution landscape. It operates on a “Cash & Carry” model, providing essential food items and Fast-Moving Consumer Goods (FMCG) in bulk to various business customers.

Website: http://bookerindiaonline.com/

Key Highlights:

• HoReCa Focus: Serves a wide range of business customers, including retailers, hotels, restaurants, and caterers (HoReCa).
• Bulk Supply: Specializes in providing products in wholesale quantities.
• Market Presence: Has a notable presence in major Indian cities, particularly Mumbai.

Rating/Reputation: One of the wholesale distributors in India in the food sector, recognized for its role in supplying essential goods to the retail and hospitality industries.

Customer Reviews/Reputation: Testimonials found on their website (e.g., from “Happy Shopper” group members) indicate positive experiences, with retailers praising “great savings,” “earning more profits,” and “excellent offers” due to their association with Booker India.

Cardinal Health

Category: Global Manufacturer & Distributor (Pharmaceuticals & Medical Products)

Overview: Cardinal Health is a global healthcare company that manufactures and distributes medical and laboratory products and pharmaceuticals. In India, they have established a significant presence through Cardinal Health International India (CHII), which serves as a hub for global service delivery and technology.

Website: https://www.cardinalhealth.com/

Key Highlights:

• Healthcare Specialization: Deep expertise in the highly regulated pharmaceutical and medical supply chain.
• Global Scale, Local Impact: Leverages its global infrastructure to provide tailored solutions for healthcare facilities in India.
• Focus on Efficiency: Aims to streamline healthcare services and improve lives through efficient product distribution and data solutions.

Rating/Reputation: A globally recognized leader in healthcare distribution, known for its commitment to quality and compliance in the medical supply chain.

Customer Reviews/Reputation: Data from Comparably shows an overall Net Promoter Score (NPS) of 53% (53% Promoters, 16% Passives, 31% Detractors) and a product quality score of 3.6/5. Some customer comments indicate issues with their “ordering platform.”

Udaan

Category: Online B2B Marketplace

Overview: Udaan is one of India’s largest online B2B trade platforms, designed to connect manufacturers, traders, and retailers across various categories. It is also one of the best wholesale Indian clothing suppliers It aims to simplify and streamline wholesale trade for small and medium businesses.

Website: https://udaan.com/

Key Highlights:

• Comprehensive Services: Offers not just a marketplace but also logistics, payment, and credit solutions to facilitate trade.
• Pan-India Reach: Enables businesses from remote towns to access a wide range of products and suppliers.
• Focus on SMEs: Particularly beneficial for small retailers and businesses looking for efficient sourcing and competitive pricing.
• Technology-Driven: Leverages technology for efficient supply chain management and user experience.

Rating/Reputation: A game-changer in the Indian B2B e-commerce space, highly regarded for its innovative approach and significant impact on digitizing wholesale trade.

Customer Reviews/Reputation: Specific public customer reviews for the B2B wholesale platform are generally not consolidated on typical review sites. Its rapid growth, significant funding, and widespread adoption by SMEs across India suggest a generally positive reception and perceived value among its target users.

LOTS Wholesale

Category: B2B Cash & Carry Wholesaler

Overview: LOTS Wholesale Solutions is a dedicated business-to-business wholesaler in India, providing a one-stop-shop solution for its registered members. It operates through both physical stores and a digital platform.

Website: https://www.lotswholesale.com/

Key Highlights:

• Omni-channel Approach: Combines the convenience of online ordering with the accessibility of physical cash & carry stores.
• Targeted Membership: Caters specifically to business customers like retailers, HoReCa, offices, and service providers.
• Customer-Centric: Focuses on maximum stock availability, transparent pricing, and timely delivery.
• Regional Strength: Has a strong presence in the Delhi NCR region with multiple operational stores.

Rating/Reputation: A trusted partner for businesses in its operational regions, known for its commitment to quality products and services in the wholesale segment.

Customer Reviews/Reputation: Reviews on platforms like Google Play Store for their app show a mixed sentiment (e.g., 3.4-star average). Positive feedback highlights quick responses and market presence. Common complaints include app logging out, lack of MRP on bills, high minimum order values, late delivery, and absence of an “edit order” feature.

Ingram Micro India

Category: IT Distribution Company

Overview: Ingram Micro India is a subsidiary of Ingram Micro Inc., a global leader in technology and supply chain services. It provides a comprehensive range of IT products, solutions, and services to businesses across India.

Website: https://in.ingrammicro.com/

Key Highlights:

• Global Expertise, Local Delivery: Leverages its global capabilities to offer deep expertise in technology solutions, mobility, cloud, and supply chain services in India.
• Extensive Product Portfolio: Distributes a wide array of IT hardware, software, networking equipment, and security solutions.
• Channel Focus: Works closely with channel partners and resellers to expand market reach and deliver technology to end-users.

Rating/Reputation: Consistently ranked as one of the top IT distribution companies in India, recognized for its robust distribution network and comprehensive service offerings.

Customer Reviews/Reputation: Specific public customer reviews from external sites are not widely available. Its reputation is primarily based on its industry leadership, long-standing relationships with major tech brands, and its B2B digital platform, Xvantage, designed to enhance partner experience.

Exporters India

Category: Online B2B Directory & Marketplace

Overview: Exporters India is an online B2B business directory and marketplace that facilitates trade between Indian manufacturers, exporters, and suppliers with buyers both domestically and internationally.

Website: https://www.exportersindia.com/

Key Highlights:

• Export Focus: Primarily supports Indian businesses looking to expand their global reach by connecting them with international buyers.
• Comprehensive Directory: Offers a vast database of suppliers and products across various industries.
• Trade Facilitation: Provides services like trade leads, business catalogs, and opportunities for networking.

Rating/Reputation: A well-established online platform for Indian businesses seeking to engage in export and wholesale trade, known for its extensive listings.

Customer Reviews/Reputation: Testimonials on their own website are generally positive (ranging from 4.0 to 5.0 out of 5), with clients praising the platform’s user-friendliness, the effectiveness of their promotional efforts, and the support provided in connecting with buyers.

TradeIndia

Category: Online B2B Portal

Overview: TradeIndia is an online B2B portal that connects buyers and sellers, primarily focusing on small and medium businesses (SMEs) in India and globally. It provides online directory services to the export-import community.

Website: https://www.tradeindia.com/

Key Highlights:

• Long-Standing Presence: Established in 1996, it’s one of the pioneers in India’s B2B online space.
• Diverse Product Categories: Features over 12,000 product categories, including traditional industries like textiles, agriculture, and handicrafts.
• Business Tools: Offers online business catalogs, “DialB2B” services, trade alerts, and credit reports to facilitate transactions.

Rating/Reputation: A reputable and widely used B2B platform in India, particularly beneficial for SMEs looking to find suppliers or expand their market.

Customer Reviews/Reputation: Reviews on external platforms like MouthShut.com show a mixed to negative sentiment. Common complaints include “fake promises” regarding business generation, unresponsive executives, issues with lead quality, and perceived fraudulent practices after payment for services.

Adani Enterprises Limited

Category: Conglomerate (Wholesale/Trading Arm)

Overview: Adani Enterprises is the flagship company of the Adani Group, a diversified Indian multinational conglomerate. While the group has vast interests, Adani Enterprises specifically handles integrated resources management, power trading, and natural resources businesses, which involve significant large-scale wholesale and trading operations of commodities.

Website: https://www.adanienterprises.com/

Key Highlights:

• Integrated Business Model: Involved in the entire value chain from sourcing to distribution of various commodities (e.g., coal, iron ore).
• Large-Scale Trading: Engages in high-volume wholesale and trading activities for industrial and energy sectors.
• Diverse Portfolio: While not a pure-play wholesale distributor, its extensive operations in resources and agri-logistics include major wholesale components.

Rating/Reputation: A major industrial and trading powerhouse in India, known for its large-scale operations and significant influence across various sectors.

Customer Reviews/Reputation: Specific public customer reviews directly related to their wholesale distribution arm are not readily available. General public ratings for Adani Enterprises (e.g., on Justdial for specific service branches) can be mixed, but these typically reflect broader corporate perception rather than direct wholesale client feedback.

RP tech India (Rashi Peripherals)

Category: IT & Mobility Solutions Distributor

Overview: RP tech India, formerly Rashi Peripherals, is one of the leading Indian wholesale suppliers of IT and mobility solutions in the country. They provide a wide range of technology products and services to a vast network of partners and retailers.

Website: https://rptechindia.com/

Key Highlights:

• Extensive Product Range: Distributes personal computers, notebooks, mobile phones, wearables, IT consumables, printers, peripherals, storage products, and UPS systems.
• Strong Partner Network: Collaborates with over 9000+ partners, retailers, and customers across numerous towns and cities in India.
• Value-Added Services: Offers pre-sales and after-sales support, marketing programs, and channel development services.

Rating/Reputation: Recognized as one of the top IT and mobility distributors in India, known for its wide reach and strong commitment to its channel partners.

Customer Reviews/Reputation: Specific public customer reviews from external sites are not widely available. Their reputation is primarily built on their strong market position, extensive distribution network, and long-term relationships within the IT channel.

Here is a well-structured section related to the B2Bridge app tailored for the topic of wholesale distributors and B2B wholesale operations:

Key Trends of the Indian Wholesale Landscape

• Digital Transformation: The wholesale sector is undergoing significant digitalization. Online B2B marketplaces like IndiaMART and Udaan are bridging gaps between brands, wholesalers, and retailers, enabling real-time ordering, digital payments, and improved visibility into demand patterns.
• Rise of B2B E-commerce: India is becoming one of the fastest-growing e-commerce markets globally, and B2B e-commerce is a substantial part of this growth. This is driven by increased smartphone penetration, affordable internet, and digital payment systems like UPI.
• Modernization of Traditional Retail: Platforms and initiatives are empowering traditional Kirana stores to function more like modern outlets, integrating features like real-time ordering, digital payments, and hyperlocal delivery.
• Smart Supply Chains: There’s a growing focus on leveraging AI, data analytics, and IoT to track inventory, demand, and sales in real-time for greater efficiency.
• Government Initiatives: Policies like GST have streamlined business operations, and initiatives like the Open Network for Digital Commerce (ONDC) aim to further modernize retail and wholesale.

FAQs

Q1: How can I identify reliable wholesale distributors in India?

A1: Look for distributors with wide supplier networks, verifiable credentials, good customer reviews, competitive pricing, and robust logistics support. Verified profiles on platforms like IndiaMart and TradeIndia can help in shortlisting reliable distributors.

Q2: Which industries do the top wholesale distributors in India serve?

A2: Top distributors serve diverse sectors such as textiles, electronics, health and wellness, FMCG, agriculture, and industrial equipment.

Q3: Can wholesale distributors provide specialized products and services?

A3: Yes, many distributors specialize in certain sectors like pharmaceuticals, personal care, or agriculture, offering tailored products and compliance with relevant regulations.

Q4: Is it possible to buy from wholesale distributors in small quantities?

A4: While wholesale implies bulk purchasing, some distributors offer flexible order sizes depending on the product category and customer requirements.

Q5: What technological advancements do wholesale distributors in India use?

A5: Leading distributors use warehouse automation, real-time inventory tracking, digital ordering platforms, and data analytics to improve supply chain efficiency.

Conclusion

The wholesale distributions in India are a dynamic and indispensable component of the nation’s economic engine. As businesses continue to navigate the complexities of the Indian market, understanding and strategically partnering with the right wholesale distributors and B2B platforms will remain paramount.