About Brooklyn Bicycle Co.

With over 14 years of real-world testing behind every design, each bike of Brooklyn Bicycle Co. proudly earns its badge – backed by our “Love at First Ride” promise. Known for their stylish, reliable bicycles designed for city living, Brooklyn Bicycle Co. now powers their B2B operations with B2Bridge.io to streamline wholesale management, simplify order processing, and offer a seamless experience to their retail partners.

Overview

We’re proud to be a partner of Brooklyn Bicycle Co., a renowned urban bike brand committed to quality craftsmanship and community, as a valued customer of B2Bridge.

Brooklyn Bicycle Co. faced common yet complex challenges when managing wholesale operations alongside DTC sales. From managing pricing per variant, gated wholesale landing pages, and syncing with NetSuite to providing a seamless wholesale buying experience, the team needed a system that could keep up with their growth.

That’s where B2Bridge came in. We’re excited to support their continued growth and innovation in the urban cycling space.

Challenges

Brooklyn Bicycle Co., an urban bike brand known for quality craftsmanship, faced significant challenges in managing their growing wholesale operations.

They needed to seamlessly sync orders and fulfillment between Shopify and NetSuite while clearly differentiating wholesale orders from retail. NetSuite is a cloud-based business management software that helps companies manage core business processes in a single system, including: ERP, CRM, business accounting, and Ecommerce software. Managing pricing on a per-variant basis, creating gated wholesale landing pages, and providing transparent order history for B2B customers were essential to support their partners effectively.

Additional needs included shipping rates and discounts based on quantity, cart-level discounts, terms checkout options, and syncing product data, images, and pricing efficiently between systems.

They also required features like multiple logins under a master account and the ability for customers to manage their addresses, all while maintaining a smooth, branded wholesale experience.

Solution

To address these challenges, Brooklyn Bicycle Co. implemented the B2Bridge – B2B All-in-One app. Using B2Bridge’s app, Brooklyn Bicycle Co. has successfully addressed most of these operational challenges.

Using B2Bridge’s price list, they can now set variant-specific wholesale prices directly within Shopify, and manual adjustments. Brooklyn can build private, login-only landing pages accessible solely to approved B2B buyers.

B2Bridge seamlessly helps Brooklyn Bicycle Co. sync orders and fulfillment data with NetSuite by connecting effortlessly with Shopify, ensuring smooth data flow between systems that already work well together., ensuring operational clarity across wholesale and retail channels.

Wholesale customers can view order history, access accurate shipping rates, and benefit from cart-level discounts and terms checkout, creating a smooth, reliable buying experience.

While features such as shipping discounts by quantity, customer cart visibility in the backend, multi-currency, and location-based catalog display are still on the roadmap, B2Bridge has already transformed Brooklyn Bicycle Co.’s wholesale operations, allowing their team to focus on growing partnerships and delivering quality bikes to customers worldwide.

Product Page Retail View

Product Page Wholesale View

Product Card Retail View

Product Card Wholesale View

Card Retail View

Card Wholesale View

Results & Impact

The implementation of B2Bridge’s app transformed Brooklyn Bicycle Co.’s e-commerce operations. The seamless integration between Shopify and NetSuite eliminated manual processes, reduced errors, and accelerated order processing times.

Wholesale and retail customers experienced a more tailored and efficient shopping experience, with accurate pricing, discounts, and order visibility. Staff benefited from simplified account management and improved data accuracy, freeing up time to focus on customer service and business growth.

The ability to create private B2B landing pages enabled Brooklyn to strengthen relationships with key wholesale clients through targeted promotions and offers.

Although a few advanced features are still pending, the overall impact has been a significant boost in operational efficiency, customer satisfaction, and readiness for future growth. Brooklyn Bicycle Co. is now better positioned to scale its business and respond to evolving customer needs, with a technology platform that supports both current operations and future enhancements.

"If you're fed up with the headache of juggling another separate e-commerce platform beyond Shopify, this B2B wholesale app might just be your new best friend. Despite being a new kid on the block, it comes with all the essential features to let your customers place orders smoothly. It’s almost as if someone finally got tired of overcomplicating wholesale management. Best of all: Viet and his team. They work their butts off to ensure the solution isn’t just another cookie-cutter app - they’ve taken the time to understand our unique business needs and have tailored the platform accordingly. While it’s still early days, the preliminary results are incredibly promising. In short, this app has played a pivotal role in growing our wholesale channel, and we’re excited to see where it goes from here. Highly recommended for anyone looking to simplify their wholesale operations without sacrificing performance."

Ryan Zagata - President of Brooklyn Bicycle Co.