---
title: "Shopify B2B Pricing: Models, Setup, and How to Scale"
id: "9355"
type: "post"
slug: "shopify-b2b-pricing"
published_at: "2026-09-04T02:24:08+00:00"
modified_at: "2026-09-04T02:24:11+00:00"
url: "https://b2bridge.io/blog/shopify-b2b-pricing/"
markdown_url: "https://b2bridge.io/blog/shopify-b2b-pricing.md"
excerpt: "Shopify B2B pricing is the set of tools that show wholesale buyers their own prices, separate from what retail shoppers pay. It […]"
taxonomy_category:
  - "B2B Shopify"
taxonomy_post_tag:
  - "vetting"
---

Table of Contents

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**Shopify B2B pricing** is the set of tools that show wholesale buyers their own prices, separate from what retail shoppers pay. It runs on catalogs and price lists tied to company accounts, so a buyer sees wholesale rates only after logging in.

This guide walks through the pricing models Shopify supports, what the native layer handles after its 2026 update, how to set pricing up step by step, and when a growing wholesale operation needs an app or Shopify Plus. You’ll leave knowing which model fits your buyers and what it costs to run.

## What Is Shopify B2B Pricing?

Shopify B2B pricing lets you give wholesale buyers their own prices through **catalogs** and **price lists** tied to company accounts. You can price as a percentage off retail, a fixed amount per variant, or a quantity break. Native Shopify supports this on every paid plan as of 2026, and buyers see their rates only after they log in.

The point is separation. Your retail customers keep paying standard prices, while approved wholesale accounts unlock negotiated pricing on the same store. That lets you run [wholesale pricing on Shopify](https://b2bridge.io/blog/wholesale-pricing/)
 without a second website or a separate checkout. If you’ve been handling wholesale through spreadsheets and discount codes, this is what replaces them.

![Shopify catalogs](https://b2bridge.io/wp-content/uploads/2026/05/catalogs-1024x719.png)

## The B2B Pricing Models Shopify Supports

Most wholesale programs use one of four pricing models. The right one depends on whether your prices follow a rule or come from a negotiation.

| Model | How it prices | Best for |
| --- | --- | --- |
| Percentage off retail | A set percent below your retail price | Simple, rule-based discounts |
| Fixed per-variant | An exact price per product or variant | Negotiated or contract pricing |
| Quantity break / volume | A lower unit price at higher quantities | Rewarding bulk orders |
| Customer-group / specific | A price list mapped to a segment or account | Many buyers on different terms |

### Percentage off Retail Pricing

Percentage pricing takes a flat percent off your retail price across a catalog. A 20% wholesale tier prices a $100 product at $80 automatically. It’s the fastest model to maintain, because a retail price change updates the wholesale price too.

### Fixed Per-Variant Pricing

Fixed pricing sets an exact price per product or variant, independent of retail. You’d use it for negotiated contracts where a buyer pays $5.80 a unit no matter what your retail price does. It gives precise control, though you’ll update every price by hand.

### Quantity-Break and Volume Pricing

Volume pricing lowers the unit price as order quantity rises, so 100 units cost less each than 10. You set the breakpoints, and the cart applies the right tier at checkout. Our guide to [B2B volume discounts](https://b2bridge.io/blog/b2b-volume-discounts/)
 covers the formulas and the margin math.

### Customer-Group and Customer-Specific Pricing

Customer-group pricing assigns a price list to a whole segment, so one rule prices every buyer in it. Customer-specific pricing narrows that to a single account. Both let you run [customer-specific price lists in Shopify](https://b2bridge.io/blog/how-to-set-up-customer-specific-price-lists-in-shopify/)
 without editing products one by one.

## What Native Shopify B2B Pricing Covers

Shopify extended native B2B to all paid plans on April 2, 2026, so you don’t need Plus to start anymore. Per Shopify’s B2B documentation, plans below Plus cap you at three active catalogs. Here’s what the native layer handles for pricing.

### Catalogs and Price Lists

A catalog controls which products and prices a buyer sees, and a price list sets the numbers inside it. You assign a catalog to a company, and that buyer sees only its pricing after login. On non-Plus plans, assignment happens at the market level rather than per customer.

### Quantity Rules and Price Breaks

Native Shopify supports minimum and maximum order quantities plus quantity price breaks. You can require orders in multiples of a case pack, or drop the unit price once a buyer passes a threshold. These rules apply in the cart without a discount code.

### Net Terms and Payment Options

Shopify supports net payment terms, purchase order numbers, and ACH in the US natively. Buyers with terms complete checkout without paying upfront. For how the windows work and how to manage risk, see the guide to [net payment terms](https://b2bridge.io/blog/net-payment-terms/)
.

## How to Set Up B2B Pricing on Shopify

Ready to build it? The order matters, because each step depends on the one before it. Follow these four steps to avoid rework.

### 1. Group Buyers by What Drives Their Price

Start before you touch Shopify. Sort your buyers by the trait that changes their price: order volume, industry, region, or contract status. These groups decide how many price lists you build and who gets which one.

### 2. Create a Catalog or Price List per Group

Build one catalog or price list for each group you defined. Set its pricing method, percentage, fixed, or quantity break, and restrict any products the group shouldn’t see. Keep the naming consistent so updates stay quick later.

### 3. Set the Pricing Method and Quantity Breaks

Enter the actual numbers. Add quantity tiers where you want bulk incentives, and set minimum order quantities so small orders can’t erode margin. Model each tier against your margin floor before you publish it.

### 4. Assign Pricing to Companies and Test as a Buyer

Assign each catalog to its companies, then log in as a test buyer for every tier. Confirm the price, product visibility, and any net terms match what you configured. A buyer-side test catches wrong assignments immediately.

## How Much Does Shopify B2B Cost?

Shopify B2B costs nothing beyond your Shopify plan. Since April 2026, native B2B is included on Basic, Grow, and Advanced at no extra B2B fee, so the price you pay is the plan itself. Plans below Plus allow up to three active B2B catalogs, while Plus adds unlimited catalogs and direct company assignment.

| Plan | Monthly (annual billing) | B2B catalogs | Key B2B limit |
| --- | --- | --- | --- |
| Basic | $39 ($29 annual) | Up to 3 | No direct company-specific catalog assignment |
| Grow | $105 ($79 annual) | Up to 3 | Same three-catalog limit |
| Advanced | $399 ($299 annual) | Up to 3 | Adds advanced checkout and Markets controls |
| Plus | From $2,300 | Unlimited | Full B2B with direct catalog assignment |

These are US prices from Shopify’s pricing page, and they change by billing country and term, so confirm your own before deciding. If you need more than three catalogs but don’t want Plus, a B2B app adds unlimited pricing for a separate monthly fee on top of your plan.

## Native, App, or Shopify Plus for B2B Pricing

Which path fits you? The answer tracks how many prices you manage and how fast you’re growing. This table maps each option to the operation it suits.

| Approach | Best for | Price-list limit | Cost |
| --- | --- | --- | --- |
| Native (non-Plus) | A few wholesale accounts on similar terms | 3 active catalogs | Included in your plan |
| B2B pricing app | Many buyers on different prices, on any plan | Unlimited with B2Bridge | From $99 a month |
| Shopify Plus | Large operations needing native unlimited catalogs | Unlimited | Around $2,300 a month |

Native works when your pricing is simple. Shopify lists Plus starting around $2,300 a month, which is steep for a mid-size wholesaler. An app sits between the two, adding unlimited pricing on the plan you already run. You don’t migrate or replatform to get it, and you can switch it on inside your current store.

## Why Price-List and Catalog Limits Matter as You Scale

What happens when you outgrow three catalogs? On non-Plus Shopify, active catalogs cap at three and assign at the market level, so a merchant with distinct prices per account hits a wall fast. Adding a fourth priced segment means either dropping one or jumping to Plus.

The catalog cap isn’t the only limit worth watching. Some pricing apps meter you by order volume, so the bill climbs as your sales grow, which penalizes the exact success you’re working toward.

B2Bridge doesn’t cap price lists, customer groups, or orders. You add as many as your program needs on a flat monthly plan, so growing your wholesale base never triggers a forced upgrade. The more you scale, the more that difference compounds.

![import-price-list](https://b2bridge.io/wp-content/uploads/2026/07/import-price-list.webp)

## Customer-Group Pricing Without Rebuilding Your Catalog

Managing many buyers on different prices is where native pricing gets heavy. B2Bridge uses a simple chain: a price list maps to a **customer group**, and the group maps to individual customers. One rule prices a whole segment at once.

Change the price list, and every buyer in that group updates together. Add a new account, and you drop it into the right group instead of building a fresh catalog. You won’t rebuild anything when a buyer’s terms change, because the group carries the pricing. This keeps customer-group pricing manageable on any Shopify plan, including the tiers below Plus.

## Set Up Shopify B2B Pricing with B2Bridge

If your wholesale program is growing past a handful of accounts, the native three-catalog cap will slow you down. B2Bridge brings unlimited pricing and the wider B2B workflow into your existing Shopify store, without Plus or a second site.

- Unlimited price lists and customer groups on any plan
- Volume discounts, tiered pricing, and quantity rules in the cart
- Net terms with credit limits and approval workflows
- Quote requests and a sales rep portal for order-on-behalf selling
- ERP sync with NetSuite, Zoho, Odoo, or a custom system

Plans start at Professional $99 a month, with quote requests, credit limits, and the sales rep portal on Growth $199. You keep retail and wholesale in one admin, and buyers get accurate pricing the moment they log in. [Book a Demo](https://b2bridge.io/contact-us/)
 to see it on your store.

## FAQs About Shopify B2B Pricing

### Do you need Shopify Plus for B2B pricing?

No. Native B2B pricing runs on all paid plans since April 2026. Plans below Plus cap at three active catalogs, so merchants with more customer-specific prices usually add an app instead of upgrading.

### How do you hide B2B prices from retail customers?

Gate pricing behind an approved company account. Wholesale prices and any wholesale-only products stay hidden from logged-out and retail visitors, and appear only after an approved buyer logs in.

### Can you charge different B2B customers different prices?

Yes. Assign each company its own catalog or price list. Native Shopify caps you at three active catalogs on non-Plus plans, while an app like B2Bridge removes that limit on any plan.

### How do volume discounts work in Shopify B2B?

You set quantity breakpoints inside a price list, such as 50 units at 5% off and 100 at 10%. The cart applies the right tier automatically when a buyer’s quantity crosses the threshold.

### How much does Shopify B2B cost?

Nothing beyond your Shopify plan. Native B2B is included on Basic ($39), Grow ($105), and Advanced ($399) at no extra B2B fee. Plus, which adds unlimited catalogs, starts around $2,300 a month.

### Which Shopify plan do you need for wholesale?

Basic suits a few B2B accounts within three catalogs. Advanced adds checkout and Markets control. Add an app for unlimited pricing on any plan, and pick Plus only when you need native unlimited catalogs.

### Can retail and wholesale run on the same store?

Yes. Retail shoppers see standard pricing, and approved wholesale buyers see gated pricing after login. Our guide to running a [Shopify B2B and B2C hybrid](https://b2bridge.io/blog/shopify-b2b-and-b2c-hybrid/)
 store covers the setup options.

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![Hien Tran](https://b2bridge.io/wp-content/uploads/2026/07/unnamed-2.jpg)

[Hien Tran](https://b2bridge.io/blog/author/hienttt/)

As a Product Marketing Executive at B2Bridge, I focus on the Enterprise B2B Ecommerce domain. I leverage my understanding of product and user psychology to deliver customer-centric content that addresses business challenges and fuels growth.

[https://www.linkedin.com/in/hin-trn-th-thu-30745b232/](https://www.linkedin.com/in/hin-trn-th-thu-30745b232/)

- [B2B ecommerce](https://b2bridge.io/blog/category/b2b-insights/b2b-ecommerce/) (47)
- [B2B Insights](https://b2bridge.io/blog/category/b2b-insights/) (40)
- [B2B Shopify](https://b2bridge.io/blog/category/b2b-shopify/) (68)
- [B2B Wholesale pricing](https://b2bridge.io/blog/category/b2b-wholesale-pricing/) (25)
- [News & Updates](https://b2bridge.io/blog/category/news-updates/) (7)

[https://calendly.com/b2bridge/demo?utm_source=side-banner-blog](https://calendly.com/b2bridge/demo?utm_source=side-banner-blog)

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